$STOY Multi-Million Dollar Campaign! LOS ANGELES, CA--(Marketwired - Apr 14, 2015) - Today, mobile wireless technology company Spiral Toys (OTCQB: STOY) announced the launch of a $9.6 million national advertising campaign introducing CloudPets, its premiere line of Bluetooth Smart-enabled, interactive plush toys.
The media campaign began on April 7th, and consists of 30-, 60- and 120-second commercials running on top-tier children's networks including Nickelodeon, The Cartoon Network, ABC Family and Disney XD, among others. The products will be sold over the phone and on the direct response site www.mycloudpets.com.
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