Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Actually, there was nothing wrong with the products and the brand image until this "golfer" was signed.

He moved things in the wrong direction, and might have had a neutral effect on Costco at best....but clearly a negative effect on sales for all other channels.

Now the brand got an identity crisis worse than Michael Jackson and Bruce Jenner....it doesn't know whether it wants to be young, old, woman, man, black or white.

"I'm a golfer wearing beige shoes with lace flaps, assaulting the golf course: C'mon!"

Golf is a much cooler sport than what it used to be....but it's still detached from the UFC, the NFL, and the Worlds of surfing, bodybuilding and wrestling....It's not that cool for younger people yet.