Friday, April 24, 2015 3:32:14 PM
~$20 rev/box ($8 in margin)= 5M boxes sold (12 bars)
Need ~100k loyal customers buying avg 15 boxes per year
eat about 1 bar/every 2 days
Total boxes = 1.5M
Need about ~200k semi-loyal customers buying 8 boxes per year
eat about 1 bar/every 4 days
Total boxes 1.6M
Then 2M boxes sold ad hoc to people that want to try & as single bars in supplement stores, etc.
Doable imo. Mind you this is if they can expand worldwide.
If they can get stocked as single bars in C-stores, grocery stores, etc. Game on.
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