$DKTS Top Shelf CEO Provides Corporate Update to DKTS Shareholders
HOUSTON, TX / ACCESSWIRE / April 21, 2015 / Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCPK: DKTS), is pleased to provide this update to its shareholders.
Since Top Shelf received the full go-ahead for the branding of Besado Tequila from the TTB (Alcohol and Tobacco Tax and Trade Bureau) with our flavors, formulas and labels (COLAS ) all approved, Top Shelf Brands has shifted into high gear.
The company faced a few minor speed bumps and hurdles throughout the last 12 months. We absolutely expected some challenges but despite our best intentions and efforts, delays occurred. Nonetheless, we met every challenge head. We have done so and our efforts and persistency paid off when we received full approvals for both Besado Oro and Besado Platinum brands. Along the way we have grown and we have learned. Each and every consumer interaction has given us invaluable feedback. Beyond our early consumer group testing, it has been the direct real world interactions throughout our targeted events that have provided us with the greatest insight. Our branding has been incredibly well received for its unique look, but equally important has been people's genuine excitement for the smooth taste of our Besado products. Our packaging will catch people's eyes, but it will be smooth, premium taste that will keep them coming back. We need to be on point and in touch with what consumers want and desire.
Here is an update to provide you with a better understanding of what the next 30-90 days looks like:
BESADO TEQUILA
Phase One - Pre-Production/Pre-Launch
Aside from securing the earliest available production time to sync with the arrival of our glass and closures we must also commence the following:
- Besado.com website designed & developed immediately with phase one completion within 30 days.
- Social media channels established & developed and populated within 30 days.
- POS & POP merchandise designed, developed and ready-for-market within 30 days.
- Secure & purchase initial premium tequila allotment as well as first-run herbal ingredient minimums.
Before we can successfully engage both media and consumers (both trade and actual) we must have our website and social channels activated. This will provide our customers, retailers, distributors, and on premise accounts alike with a far better understanding of our brand and the opportunity.
DZIAQ LIQUEUR
I'm happy to announce we are making great headway with the slight re-brand of our Dziaq Liqueur. We are re-engineering the product to be wine based. This will provide us with double the retail reach in comparison to its previous spirit based formulation. We will in fact have two (2) offerings (see below) that are lightly carbonated; wine based ready-to-serve style beverages in both 750ml and single-serve formats. This will allow activations throughout multi-channel store systems including both national grocer/supermarket and national gas/convenience. Vibrant re-packaging and formulation is underway that not only provides us a fresh modern look but also reduces our original unit cost by over 40%.
Pomegranate, Lychee, & Dragon Fruit - premium wine based cocktail lightly infused with pomegranate, lychee, and dragon fruit, lightly carbonated (frizz ante style). Light, refreshing, delicious.
Mango, Goji Berry, & Passion Fruit - premium wine based cocktail lightly infused with mango, goji berry, and passion fruit, lightly carbonated (frizz ante style). Light, refreshing, delicious.
Our plan is to launch Besado Tequila in select markets, initially focused on key targeted accounts, over the course of this summer. We then plan on launching Dziaq Liqueur early fall in time for the solid OND season. Here are a few additional items to update:
Supply Chain & Logistics - Top Shelf is in the late stage talks with a firm to come in and run our complete back-of-house national logistics, compliance warehousing, inventory, shipping, and receivables. Climate controlled warehousing will be placed within TX, FL, NJ, and CA. Upon completion of this agreement, we will have a fully scalable, national infrastructure, a 50-state wholesale platform and, equally as important, the ability to place our focus on growing effective brand awareness and selling product.
Online Retail - We plan on announcing a national 50-state on-line sales platform that will allow consumers in all zip codes to purchase our products directly off of our own website. has been renewed and improved to allow additional consumer shipping options. We are also in the midst of preliminary talks with Amazon.com to carry our complete Dziaq Liqueur (being wine based) line commencing for fall 2015. Note: currently only wine based product are available via Amazon.
Media, PR & Publicity - We will have a new PR firm that we will be announcing shortly that has strong experience in both CPG and the alcohol industry. Editorial efforts will be for both lifestyle and business based. Celebrity programming will be included.
Websites, Social Media, Ads, & Events - All efforts will be targeted to support not only brand awareness but have direct retail tie-in. Within each event or ad will be retail push direction designed to maximize awareness but fundamentally link to ROI objectives with social strategy integrated throughout.
Financing and Capital Markets - This has been one of our greatest challenges. As a result of issues at the Company prior to my involvement, the Company remains in a "DTC Chill" status. In addition to the DTC Chill, issues with the corporate shell have made the company ineligible for restricted shares to be sold under Rule 144. This has made raising capital funds very problematical. In the past, we have been successful in raising capital through the issuance of convertible debt; however, this has become very difficult since the company is not Rule 144 eligible. Our funding ability has been compromised and we are reviewing many alternative forms of financing in the hope that one may be available to us. If our efforts are not successful, we may be forced to identify a joint venture partner or an outright sale of the distribution rights for the products.
Please feel free to reach out to me with any questions. More updates will follow shortly as we go through production and initial market entry. Your ongoing support has been greatly appreciated and I very much look forward to sharing with you what this year has to bring.
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE: Top Shelf Brands Holdings, Inc.
Source: Accesswire (April 21, 2015 - 12:00 PM EDT)
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