Friday, April 17, 2015 11:34:00 AM
Matthew Herper/ 4/17/2015 @ 11:05AM
Click For forbes.com News Link And Video
Oral pain pills containing opioid have become a big business, drawing in companies including Purdue Pharma, Pfizer , and Zogenix . But they’ve also become a huge public health problem, leading to record numbers of drug overdose deaths. In 2013, more than 16,000 people died of opiate analgesic drug overdoses, up from 4,000 a decade ago.
So when Purdue, the maker of the category-defining Oxycodone, asked to come by to show me the abuse-resistant technology in its new Hysingla pill, I was game: I hit it with a hammer, squeezed it with wire cutters, and soaked it in water. The pill was almost impossible to make into anything that you can snort or inject.
But critics of these narcotic pills say that most patients take the pills by mouth, and that many who overdose initially got the medicines from their doctors, not from the black market. So is this new technology enough? Probably not.
Watch me try to destroy Hysingla, and talk to David Haddox, a Purdue executive, and Andrew Kolodny, who runs addiction treatment facility Phoenix House, in the video below, and watch to the end for my summation of why these new abuse resistant technologies, though neat, are not enough of a step to deal with what has become a giant public health problem.
I've never claimed to have all the answers but feel i'm beginning to corner the market in questions worthy of them.
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