Wednesday, March 25, 2015 4:58:20 PM
Adaptive Media retweeted ...
Alexander Vicksén @eiAlex2 · Mar 23
More than 50% of Publishers say Monetization is Difficult http://www.monetizemore.com/blog/more-than-50-of-publishers-say-monetization-is-difficult/ … via @monetizemore @Adaptive_M
More than 50% of Publishers say Monetization is Difficult!
by Kean Graham | Mar 21, 2015 |
A study from Adaptive Media showed that 40.9% of publishers reveal that monetization is more difficult than they have expected; while 26% of them say it is just as difficult as they thought! That leaves the whole publisher industry at a disadvantage when more than half of them find the job of ad monetization a challenging task to beat.
Some of the findings include:
1) Publishers view the following monetization strategies as important:
- Ad network selection and prioritization
- Affiliate-oriented content creation; and
- Customizable players
- However, it has been found that 1 in every 4 publishers see direct sales as the least important, followed by sponsorship opportunities.
2) Too many new offerings and options make it even more difficult to publishers
The ad industry continues to roll in advancement while publishers struggle to keep up in trying new ad options and offerings. This kind of environment has left most of them feeling there is not enough time and experimentation done to test and adopt the most revenue-generating strategy.
In the past three months, publishers have tried their hands on various monetization methods like behavioral targeting, recommended content, brand sponsorships, content-targeted ads, mobile ads, affiliate and video. Add to that is the differing requirements of publishers: 70% give supremacy to traffic quality; while 60% prioritize campaigns with high CPMs.
In conclusion, most publishers believe monetization is difficult work and they are not satisfied with the levels of revenue they’re at. In an age where opportunities abound for digital, the issue of doing the actual monetization work effectively – is still the most challenging part.
The Better Option: Let the Monetization Experts do the Job
Outsource the monetization work to the experts, while making sure your revenue levels will not be comprised. As a publisher, it is best to focus more on what you do best like that of a business with its own core competencies.
MonetizeMore offers holistic monetization solutions to publishers wishing to upgrade from Adsense to Ad Exchange; as well as the bigger players who want premium partnerships with top advertising networks.
We take the load off your shoulders by using a combination of proprietary manual optimization techniques and technology to achieve the best results. Optimizing directly from a publisher’s ad server, we require 100% exclusive optimization access to their remnant ad inventory. This allows us to maintain direct publisher – ad network relationships and optimization flexibility. Our pricing model is completely performance-based for the benefit of publishers.
If you want to know more about our monetization solutions, contact us today.
You can also sign-up for FREE to Ad Exchange or become a Premium Publisher.
Well, well, it looks like both MonetizeMore and Google are familiar with Adaptive Medias' Publisher Survey, and MonetizeMore even uses it as a reference in their promo.
Yup, even the biggies know who Adaptive Medias is !!
GOOOOOOOOOOOOO ADTM
Alexander Vicksén @eiAlex2 · Mar 23
More than 50% of Publishers say Monetization is Difficult http://www.monetizemore.com/blog/more-than-50-of-publishers-say-monetization-is-difficult/ … via @monetizemore @Adaptive_M
More than 50% of Publishers say Monetization is Difficult!
by Kean Graham | Mar 21, 2015 |
A study from Adaptive Media showed that 40.9% of publishers reveal that monetization is more difficult than they have expected; while 26% of them say it is just as difficult as they thought! That leaves the whole publisher industry at a disadvantage when more than half of them find the job of ad monetization a challenging task to beat.
Some of the findings include:
1) Publishers view the following monetization strategies as important:
- Ad network selection and prioritization
- Affiliate-oriented content creation; and
- Customizable players
- However, it has been found that 1 in every 4 publishers see direct sales as the least important, followed by sponsorship opportunities.
2) Too many new offerings and options make it even more difficult to publishers
The ad industry continues to roll in advancement while publishers struggle to keep up in trying new ad options and offerings. This kind of environment has left most of them feeling there is not enough time and experimentation done to test and adopt the most revenue-generating strategy.
In the past three months, publishers have tried their hands on various monetization methods like behavioral targeting, recommended content, brand sponsorships, content-targeted ads, mobile ads, affiliate and video. Add to that is the differing requirements of publishers: 70% give supremacy to traffic quality; while 60% prioritize campaigns with high CPMs.
In conclusion, most publishers believe monetization is difficult work and they are not satisfied with the levels of revenue they’re at. In an age where opportunities abound for digital, the issue of doing the actual monetization work effectively – is still the most challenging part.
The Better Option: Let the Monetization Experts do the Job
Outsource the monetization work to the experts, while making sure your revenue levels will not be comprised. As a publisher, it is best to focus more on what you do best like that of a business with its own core competencies.
MonetizeMore offers holistic monetization solutions to publishers wishing to upgrade from Adsense to Ad Exchange; as well as the bigger players who want premium partnerships with top advertising networks.
We take the load off your shoulders by using a combination of proprietary manual optimization techniques and technology to achieve the best results. Optimizing directly from a publisher’s ad server, we require 100% exclusive optimization access to their remnant ad inventory. This allows us to maintain direct publisher – ad network relationships and optimization flexibility. Our pricing model is completely performance-based for the benefit of publishers.
If you want to know more about our monetization solutions, contact us today.
You can also sign-up for FREE to Ad Exchange or become a Premium Publisher.
Well, well, it looks like both MonetizeMore and Google are familiar with Adaptive Medias' Publisher Survey, and MonetizeMore even uses it as a reference in their promo.
Yup, even the biggies know who Adaptive Medias is !!
GOOOOOOOOOOOOO ADTM
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