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Six reached a total of 115,000 new energy automobile brand marketing plan inventory

2015-03-05 17:52:00first electric networkshare

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2015 is the national development of new energy vehicles planning key nodes, plan to achieve 500,000 scale holdings. In the final sprint of this year, the major new energy car prices will behave? Electric Mobility first interview by a Proton potential, Chang'an, Condi, know beans, Kai Chen, Chung-tai six brand new energy vehicles to promote the objectives of the total in 2015 to promote this program only six reached 115,000. Plus five car prices and sales on an inventory program (see "2015 new car sales plan Which energy intensity? BAIC five car prices BYD inventory"), 11 brands will promote new energy vehicles 232,000.

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Chang: 2000

Compared BYD, Chery, Beijing Automotive and other independent brands, Changan layout of the new energy market a little later, mainly in Chongqing, Hangzhou, Kunming and other cities over the demonstration run in the public domain. However, beginning this year, Changan will seek to enter the new energy market, private consumption, March 6 will launch a new electric car - Yat move EV. Yi moving market petrol version sold well, has received its own brand of monthly, quarterly sales champion, also listed as Yi EV move foreshadowing popularity.

Changan new energy vehicles this year sales target is relatively conservative, scheduled for 2000. From the product point of view, the only escape EV move a relatively simple. Comprehensive car mileage of up to 160km, is expected to sell about 200,000, the actual purchase price after deducting the subsidy is around 11 million. (Refer to "pre-empt the evaluation of the first electric Yat move EV") by virtue of such parameters, and Beiqi EV200, JAC iEV5 other pure electric vehicles, competitive advantage is not obvious.

EV Yat move on March 6 listed activities, the Changan Automobile will release new energy strategy. Yi Chang very important action for a model, in terms of quality, demanding details of the optimization, this advantage is expected to continue to the electric version of the model. Chang established a joint venture in Beijing taxi company, and put 100 pure electric vehicles operate. If, as a taxi Yat move EV promotion, hundreds of vehicles into a larger possibility that overall 2000 target to achieve a conservative should not be a problem.

Proton Potential: 5000

As BYD Daimler two advantages of crystallization, Teng potential in the building was given at the beginning of the "real big sell" expectations. From the point of view of product performance, technical experience Daimler repairer centuries has been reflected in the car, from the shape of the interior design to have reached a high level of workmanship. In addition, BYD advantage in battery technology also makes the situation even more powerful Proton, 300 km Mileage exceed the level of the market most similar electric vehicles. Just from the product point of view, this year set a sales target potential Teng 5000 also deserved.

Enjoy two subsidies, Teng potential price of about 26.1 ~ 291,200 yuan, targeting high-end. Following last September have started listing the specific activity of the city, Teng potential in the original city of Beijing, Shanghai, this year sales will be conducted separately in Nanjing, Hangzhou, Wuhan, Guangzhou, Tianjin, Xi'an and other cities will set up 11 years sales and service outlets, covering nine cities.

Teng potential BYD electric car using lithium iron phosphate batteries, previously restricted by BYD battery capacity, only several dozen potential yields soar after 2014 listing. With the new BYD battery factory production, automobile production capacity has improved Proton electric potential, a monthly production of 160. BYD comparative price and mileage of both potential and Teng similar e6,2014 annual sales of 3560, mainly in the public sector to promote the private sales is minimal. Although the situation is better than e6 Teng positioning, quality workmanship, etc., but if we completely rely on the private market to digest the 5000 target is still some difficulties.

Nissan: 8000

Nissan Leaf sales reached 160,000 in the world, is currently the best-selling electric cars, Kai Chen Morrowind hear the wind as the Chinese version, Nissan is looking for the car: 2015 8000 sales, 2018 sales of 500 million.

Kai Chen Morrowind price of 26.78 ~ 281,800 yuan, the price levels to enjoy the subsidies are more than 170,000, compared with the level electric car prices to be much higher. However, the advantage of Kai Chen Morrowind With the Nissan electric car off the field a lot of mature technology, prototype Leaf electric car is the world's first electric car sales, the morning breeze and hear the wind electric car sharing proprietary platform technology interlinked, There do hear the wind market performance reference, Kai Chen Morrowind prospects are not too bad.

Production aspects of Dongfeng Nissan said that since September last year, Kai Chen Morrowind listed orders within two months has reached thousands of vehicles. However, due to tight capacity, vehicle delivery is not much. According to Nissan's plan in 2014 is to import of Kai Chen Morrowind electric vehicles, through the market and the actual test lessons learned, the next 1-2 years to find an effective way to the development of new energy vehicles.

In addition, Nissan established to promote cooperation with Guangzhou, Dalian, into electric vehicles used as taxis. Dalian plans to invest 1000 Morrowind electric vehicles into the public system operators, local consumers to buy Kai Chen Morrowind, in addition to 45,000 yuan enjoy state subsidies, as well as 100,000 yuan in Dalian special fund to promote electric vehicles than any other pilot cities preferential are greater. In Guangzhou, the company has set up a taxi journey will also help to promote the Nissan electric car commercial operation, in addition to the introduction of the taxi industry, also for private rental market. These two stable "customers" will effectively protect Kai Chen Morrowind sales.

Know beans: 50000

Know beans EV Focus compact, lightweight product line, after the price of less than 50,000 yuan of subsidies, is one of the lowest prices in the current models of new energy vehicles. With the "small is beautiful" design and friendly price, know beans in the private market quickly start to shop, total sales in 2014 amounted to 7400, has created a single-day sales record of 205. 2015 50000 know beans set sales target.

Know beans emphasis on electric vehicles and promotional efforts are not to be underestimated. In the country 88 new energy vehicle demonstration cities, the pace has been known beans into 63 cities, each city has more than five service centers, currently totaled 358 service outlets.

50000 sales target emboldened also know from beans and the "new owner" lucky cooperation. Jointly invest 1 billion joint venture, the new company will be lucky Lanzhou base vehicle assets and Shandong Ocean electric car company to integrate, and gradually form an annual production capacity of 300,000 vehicles. This year will also launch three bean-based knowledge platform to build electric vehicles.

Analysis seems to know beans in a market segment positioning precision, productivity and quality are strong protection, and to establish an extensive sales network in 2015 is expected to continue to be the dark horse stance seize new energy vehicle market share.

Condi: 20000

Also miniaturized electric car line, Condi main lease direction, Hangzhou, Shanghai, Chengdu and other places to promote "micro-bus" project and the group rents. Official figures show that as of the end of 2014, Condit had only put in 9850 in Hangzhou, electric vehicles for rental fields. In addition, Shanghai first put 208 electric "micro bus"; 5000 Chengdu market plans to launch electric car rental program, has been on the cards 1000; Changsha plans to invest 1000, has been put on 240.

Condit sales of electric cars in 2014 more than 11,000, "micro-bus" mode is paying off, the future is expected to be fully promoted. "Micro Bus" project execution company - left, right, a company press release plan is put into four internal Hangzhou Condi 100,000 electric vehicles, completed the construction of 17 parking lots. 20000 Condit this year to promote the objectives set, complete possibility is very great.

In addition, the aid Condi auspicious platform to launch electric SUV, the Ministry has received a directory, the other a car Condi whirlwind also notice in the application process. The introduction of the new car will enrich Condit product line, not only enhances the choice and flexibility of leasing, but also offers the possibility for future access to private market.

Zotye (cloud 100): 30000

Zotye new energy vehicles in the queue and goes 100 Zotye know beans, but the ocean has reached a new cooperation with Geely, also by means of the promotion of passenger Honor beans known brands of electric vehicles, production and marketing know beans or inclined to Geely, therefore presented separately Thailand Cloud outstanding sales plan 100.

100 listed in the cloud on the occasion, the Thai public on planned sales in 2014 8000, 2015 sales of 30,000. The car uses a ternary lithium battery life 150km, after Tan Area subsidized price of about 50,000 yuan, trying to break through the advantages of low-cost electric car market. Since last October the market until the end of December, more than two months over 100 cloud Tan sales in 2018. According to the Changsha City traffic police detachment Vehicle Administration data, the Thai public cloud 100 to 1799 results boarded the first car in December 2014 in Changsha on the card standings. While not excluding new energy vehicles, "end effect" sales ascribed factors, but really you can see this kind of low-cost electric car a huge space in the market.