Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Go to the following King Kullen website, http://shop.mywebgrocer.com/shop.aspx?strid=7CCF78914 and search on ice cream, you will have the opportunity to select brands from amongst 30+ selections. Unfortunately, Baristas is not one of them.

This suggests to me that KK no longer carries Baristas ice cream.

Worth noting that the Yelp reviewer quoted lives in Arizona, uses Baristas' promotional pictures of the ice cream, and has only had two reviews and an update covering two stores in Greater Seattle plus King Kullen on Long Island. Net, not a lot of credibility at least from my perspective.

We can hope that the negative experience with ice cream has not damaged the Baristas brand with grocery store chains relative to the K-cups; time will tell.

In grocery stores, you compete initially on brand or price. Other than in Greater Seattle, the brand isn't known -- and BCCI volumes will not be sufficiently robust to enable a low price. Will be interesting to see how it plays out.

I personally believe the BMOC work is the most promising for BCCI. Lehr is real, and experienced -- his decision to go with a totally different format, and fund it, is a positive step for the company.