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Net Element, Inc. (NETE) Moving Mobile Payments to a New Level
There is little doubt that our smartphones are starting to become our all-everything pocket life trackers. We can navigate an unfamiliar road, book a hotel, catch a flight, check our luggage, have a conference call, make a sales pitch, get something to eat and entertain ourselves all from our pocket or purse.
Technology has advanced us into becoming more like our nomadic ancestors without the entire family caravan. Because of this improved ability to communicate wirelessly and the ability to do more digitally without having to be tethered in one place, our collective world has opened up in ways never thought possible just 15 years ago.
The trick with all this mobility, though, is security of information. One of the last frontiers for this mobility has been banking and point-of-sale transactions, for some obvious reasons. Security of these over-the-air, wireless data transmissions has been of utmost importance, as has been the value of being able to conduct business across multiple operating-system platforms, which have seemed to inherently segregate various audiences.
Net Element, Inc. (NASDAQ: NETE) has based much of its business on bridging these gaps to make several verticals more efficient and accessible by wide swaths of demography. Net Element has developed a mobile-payment platform that is receiving great attention in several verticals, including the rapidly growing online casino gaming space, where real-time, safe and secure transactions and payments have been vital to the growing success. After all, one of the big aspects to online business is a level of safety and trust, and being able to conduct business quickly, efficiently and safely online builds trust that develops the loyal customer base that online casino gaming demands.
The mobile technology by Net Element is gaining a foothold in the banking industry of late, thanks to Russia-based subsidiary OOO TOT Money, which is helping to modernize banking in Russia and enabling bank customers to make transactions from their mobile devices without needing a brick-and-mortar branch. And in Europe, with online security such a prominent issue (and government passing laws allowing citizens the option to remain anonymous while online), trust in a mobile banking platform can be hard to come by. There are high standards at play in Europe, and for Russia banks to sign on to the Net Element platform speaks volumes to the potential for the platform worldwide.
For more information, visit www.netelement.com
