White Label Liquid Inc (WLAB)

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The Simply Lids Story

Edison develops an entire, integrated system of electric lighting. He immediately patents his invention. Word of his incandescent light bulb spreads rapidly. Soon distributors are lining up to get their hands on it. Everyone wants them. But alas, Edison has only a few. He needs seed capital to start producing them en masse. What to do?

He raises enough cash to buy a shell company, a now defunct restaurant chain - Coastal Integrated Hamburgers. He engineers a reverse takeover whereby Coastal Integrated Hamburgers acquires his light company.

He then engages a promotion company to sell stock into the public market at a fraction of what it will one day be worth. This is necessary to make it possible to meet demand and satisfy all the customers chomping at the bit to get their hands on this bulb.

Someone who knows absolutely nothing about the significance of Edison's invention goes on a chat message board to say that his company has few assets and a small debt. He declares insolvency, bankruptcy, the sky is falling, the sky is falling. All the while the money is being raised, the plans for delivering the goods are being finalized and soon the delivery of those goods takes place.

Edison changes the name of his company from Coastal Integrated Hamburgers to The Edison Light Company. He sells millions of bulbs into the market and can barely keep up with demand. His company grows exponentially year over year. His stock soars and all the investors that bought in early are handsomely rewarded. And that is the Simply Lids story.