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Alias Born | 02/27/2014 |
Monday, January 26, 2015 9:41:01 AM
Hydroxy is an okay word that many companies use for cosmetics and sports nutrition, but anything with Oxy sounds too much like a cleaning agent.
Actually, some other company is already using the name Oxysport for a cleaner
https://www.sofsole.com/product/oxy_sport_cleaner
It seems like Musclepharm got some good people for the aesthetic side of branding, but when it comes down to the literary and vocabulary side, picking words and writing texts, it doesn't have much to offer anymore.
Musclepharm is not necessarily dealing with the most sophisticated group of clients, but "Hardcore is a mindset!" is a tad mindless.
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