Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Both with the Hardcore line and with the Fitmiss line you may ask yourself whether Musclepharm is the "Athlete's company"?

With the main lines, sports and competition comes to your mind....while these secondary lines are sought to be hip but aren't really.

The packaging of the Hardcore line is much nicer than the packaging of the Fitmiss line, but it got no athletic theme and it is an unfinished project with a dumb name and a dumb slogan.

I believe that when you spend $1 million a month on high profile sponsorships and athlete endorsements, then you better focus on using these in the best possible manner before anything else.

UFC and Arnold Schwarzenegger are integrated into the branding, but Tiger Woods and the NFL stars are still missing, and their branding value might already have peaked.