Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Congruence with existing and future lines is lacking in the recent brand extension decision.

We got the aggressive and loud main line that builds on the UFC theme. The colors black, white and green are used.

Then we got the Arnold Iron line. The colors green and black are used.

Still, Musclepharm needs a line that Tiger Woods can endorse for the "softcore" mass market crowd and Musclepharm needs a line for the hardcore crowd.

So, Musclepharm comes up with a line that is named Hardcore with a male stripper endorsing it Lol! How is Musclepharm going to fit that line into the selection of existing and future lines?

Had Musclepharm been intelligent, it would have named the new line something that could relate to the future Tiger Woods line...perhaps use the color white for the "softcore" line versus black for the hardcore line...but using same kind of graphics. Using the word Hardcore just doesn't work, as you cannot name Tiger's line with a name like Softcore...