Gunther Grant Inc (GNGR)

[mdimport]

The way the prizes are being handled is symptomatic of a convoluted system.

I believe the need to hand to anything other than fudge irrelevant, because if the product is good you want people to taste a sample, then buy a box. Basically prizes aren't what sell products.

What GNGR needs is:
1. good product
2. good marketing of the product

One thing I've seen done on a street level to build a local distribution route is the manufacturer goes to all the local vendors and gives them the product for free. At the end of the day (5 / 6 pm) they go back. Any product that's sold the store owner pays for, if nothing is sold try again the next day. After a couple of weeks of doing the same thing daily the manufacturer knows which stores have customers that are receptive to the product.

I don't know the shelf life of fudge, but I'd bet its much longer than say breads or cakes (24-48 hr shelf life max). If my assumption is correct, its going to be much easier to experiment and build a local distribution list.

Bottom lines:
- How many pounds of fudge were sold last month vs. how many pounds are expected be sold next month
- how much gross revenue was generated last month vs. how much gross revenue is expected next month
- how much net income was generated last month vs. how much net income is expected next month