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Re: stayfocused post# 10764

Wednesday, 11/26/2014 12:07:58 PM

Wednesday, November 26, 2014 12:07:58 PM

Post# of 27076
You're right of course but i think the company is simply not in a situation where they can spend millions and millions on advertising.

The big opportunity about the Martha Stewart deal was imo that it could have been a succes without having to spend big on advertising, because the name is already familiar to so many people. Customers stand in front of the shelf looking for a product, see a familiar name and choose that product.

It hasn't worked out that way, but it was worth a try. If they had indeed spent millions on marketing and it still had not worked, our shares would have been gone to the shredder by now.

Now we can still hope for the next big thing.

An interesting thing might be what their marketing strategy will be for the cbd based products. If they want to appeal to the masses, it will be a huge challenge to get people informed and excited about these products.

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