Ok, now i'm with you. I have a hard time believe that that concept would work for beef or fish. They could pay a few of these TV cooks to flash their products on air and say a few word, I'm guessing that could make wonders if they have anything like that in china.
A few TV cooks convinced the whole Swedish nation in the late 90's that cooking with olive oil is the best thing ever. And there is still people doing it today that diffidently had an impact. The guy who payed all these TV cooks, a olive oil importer, is filthy rich today.
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