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Re: None

Friday, 10/24/2014 8:45:42 AM

Friday, October 24, 2014 8:45:42 AM

Post# of 70041
Occam's razor: Some here may be familiar with the concept known as 'Occam's razor'. It suggests that 'among competing hypotheses, the one with the fewest assumptions should be selected. Other, more complicated solutions may ultimately prove correct, but—in the absence of certainty—the fewer assumptions that are made, the better.' - wikipedia

One view that has been expressed is that although production facilities have been secured, and a product, packaging and various marketing materials have been developed, the whole chewable juice thing is an elaborate hoax, with there being no real intention of a product launch. I can not argue with certainty that it is not, since the product is not yet available for sale.

I choose to believe, though, that the explanation is much simpler. I choose to believe that the product launch delay has been caused primarily by delays in obtaining the necessary certification(s) from the dept(s) of agriculture, just as the company has stated via recent correspondence.

If the CEO of Fresh Promise Foods had not previously served as the head marketing guy for the Minute Maid division of Coca Cola, I might lean more toward the hoax scenario for an explanation as to the delay. But my gut tells me the plan is actually as stated - to launch the chewable juice product as soon as the required state/fed approvals have been obtained. And once the product actually launches, I believe the stock will move up significantly from the current level.

As always, simply my opinion.



FPFI

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