JRjr33 Inc (JRJRQ)

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You're not getting it.....there is a process here and it is pretty straight forward....here's a cheat sheet:

The Re-IPO: An Emerging Strategy for Greater Growth and Enhanced Capital Market Access

Step 1: Nasdaq/NYSE Amex Application
Step 2: Reverse Stock Split of Outstanding Shares
Step 3: Stock Price at Exchange Minimum Levels
Step 4: Underwritten Public Offering
Step 5: Trading on Nasdaq/NYSE Amex

Step 3: Stock Price at Exchange Minimum Levels
A strategy to support a company’s stock price following the reverse stock split is necessary to sustain the minimum listing level through the public offering. Without a broad institutional investor base or equity analysts covering the stock at this stage, a company relies heavily on its existing shareholders to keep the share price at this level. Unsolicited promotional fax and e-mail blasts touting the company’s stock and paid-for research reports during this time present a host of securities law issues and are generally viewed negatively by the listing staffs of both Nasdaq and NYSE Amex. Purchases of stock in the market by the company’s own executive officers and directors (and their affiliates) should be encouraged, if permissible, before the public offering begins. These purchases should obviously be for investment, as purchases with no intention of holding for investment could amount to market manipulation, which not only would be illegal for the investor but also would taint the company’s prospects.

An essential element of this strategy is clear communication in the company’s proxy or information statement, which is mailed to the company’s shareholders in printed format and easily accessed through the EDGAR system, that the purpose of the reverse stock split is to facilitate both an uplisting and future equity offerings. These materials will form the talking points for the company’s investment banking firm and investor relations firm, if they are already in place. The company should attempt to convince the market of the appropriateness of its proposed course.

ref: http://www.marcumllp.com/publications-1/the-re-ipo-an-emerging-strategy-for-greater-growth-and-enhanced-capital-market-access