Gaming to Pay the Rent: http://mashable.com/2014/10/07/gaming-to-pay-the-rent/?utm_cid=mash-prod-email-velocity-alert&utm_source=newsletter&utm_medium=email&utm_campaign=velocity&utm_emailalert=viral “People's eyebrows still might go up in shock,” says Matt Wolf, the global head of gaming at Coca-Cola, which sponsors portions of the League of Legends pro play with Riot Games. “They don't realize it's a three part experience. Sure there are people playing games, but there are people watching games live, and that’s electric. And then there are people watching it home via stream.” Coca-Cola recognizes esports are growing and wants to be on the ground floor, says Wolf, who has a background in games working for EA, Sega and then his own company, Double Twenty Productions. “This game and player-verse, and the volume it reaches, is so powerful. Any company should take it seriously,” he says. “I think it could be an Olympic sport in 2020.”