regarding BRAV ADS; something that may help better their email marketing delivery.
This is an email marketing expert that has helped various businesses in getting more out of their email marketing. He's a fitness marketer but has also done this for carpet carpet cleaning and several other types of businesses. Here is an entire post from an email I got from subscribing. It's a pretty good read on how to win over loyalty to increase open rates and weed out the uninterested, increasing sales.
It's like you're writing to a friend... a friend you've grown up with, are close to, and haven't seen in a long time.
That's what email marketing is all about
and that's also why it works so well.
However if you're doing anything other than that then you're probably repelling people and turning away clients who otherwise could have been yours.
When I opened up my first personal training center I was clueless about email marketing.
Building my business took three times longer than it should have because of that.
As time went on and I figured out the value of connecting with my clients and prospects via email, marketing got a whole lot easier.
For example...
With only 377 people on my email list I was able to fill up my boot camp with 19 clients within the first 30 days at $299/month per client.
That was a lot easier than just "traditional" marketing.
Then when I got into coaching and consulting I made my first million dollars in a year off an email list of 4,200 trainers.
Email marketing experts are still dumb founded when they find out my first million-dollar year was generated on such a small list.
See, with email marketing it's not about what you say, but how you say it and the passion behind it.
It's not about your "marketing message" but more about how your market feels about your message
...and that's where a lot of fitness pros, actually a lot of business owners in general go wrong.
I consult a few big companies as well - one's an $11 million dollar a year company, the other does $42 million a year, and another does just over $15 million a year in revenue.
And all of them were screwing up in their email marketing BIG TIME
The owner of the $11 million dollar company thought that email marketing wouldn't work well for them.
They had a list of 83,000 customers on their email list and all they ever sent out was one email a month that was super sterile and it simply pitched a random product for a discount offer.
There was zero list love. ZERO
Each of their monthly email promotions generated about $12,000 in sales.
They were happy with that.
I was furious - because first off they were leaving a TON of money on the table, and secondly they were bastardizing their list, who in actuality, are people, like real humans who spent money with them at some point.
So for an entire month I took over their list and did all of the mailing.
I mailed out content emails to their list three times per week.
At about week three their list had shrunk from 83,000 people to 67,000 people.
They panicked.
I kept mailing.
What they failed to see (until I brought it to their attention) was that their email "open rate" had gone from 8% up to 15% and as much as 17% at times.
That's HUGE!
And by mailing out content emails three times a week I was able to scrub out the people who no longer wanted to be on the list...
they just unsubscribed, that's totally fine with me because those who stayed on the were pretty much people who valued the content and the relationship I was building with them
...which is why the open percentage went up.
By week number four I email out an offer to the remaining 67,000 people on the list.
They sold $16,400 worth of stuff.
That's $4,400 more than they were getting from a list of over 80,000 people.
What was the secret?
Goodwill and relationships before sales and offers.
It's that simple - people will buy from you when they know, like and trust you.
But if you're sending out random pitch emails and never sending out content or building relationships then you're destroying your business without even knowing it.
And if you're not mailing out to your email list at least twice a week then you're really doing your clients and prospects and disservice.
And if you're not using compelling subject line to get your emails opened then you're doing yourself and your business a disservice.
About that...
subject lines should do one thing - get the email opened.
BUT if you're subject line makes a promise that your email copy doesn't keep, that's no bueno for business and your reputation.
Make a promise and keep a promise.
That's the first rule of doing business.
So what does a good subject line look like?
There are two rules that I go by for subject line...
1. Make it curiosity-provoking
2. Make it benefit rich
Simple, right?
And if you think you don't have that much content or value to send out to your email list email week, you're wrong.
= Send out a client case study email - these build major value and one of the best ways to demonstrate social proof.
= Send out a healthy recipe - everyone values that and it's something they can use that day. This totally builds the know, like, and trust factor.
= Send out a motivational or inspirational email - these get people hopeful and motivate them to take action.
And if you're doing all of this value building and sending out goodwill emails then you've earned the right to make them offers
... but more importantly, you've increased the odds of your list taking you up on your offer.
Here are the best performing email promotions to send out:
- The 14 Day Fat Furnace Promotion - The 21 Day Rapid Fat Loss Program - The 28 Day Flat Belly Formula Promotion - The New Years Revolution Sequence - The Six Week Transformation Challenge - The 16 Day Sexy Slim Down Sequence - The Fitness Ambassador Contest Promotion
By the way you can find all of these email promos ready-to-use here: https://fitpronewsletter.com/FreeTrial/features.html If you're making a lot of the rookie fitness email marketing mistakes that I mentioned here - then stop it, and fix it.
And if you're not building an email list or sending out content, value, goodwill, and promotional emails to your list of clients and prospects then start now - because you're missing out on a whole bunch of new leads, referrals and clients.
Committed to your success,
Bedros Keuilian
P.S. If you want to automate your email list building, and your email content creation and delivery then do what thousands of other successful fitness pros do and use this program free for 30 days.
