Friday, September 19, 2014 11:46:35 AM
Honestly I would be more impressed if you faulted the extremely cold winter, which rates right behind the "dog ate my homework" excuse.
Unlike a brick and mortar sales channel where an empty shelf prohibits a sale, an online vendor (bb.com) is not required to show "out of stock" and can honor the transaction and drop ship the product upon availability. I do not believe MSLP has lacked sufficient inventory so that is rhetorical.
Have you visited Odessa's green tea aisle? It is fully stocked and one must keep a close eye on expiration dates to prevent spoilage.
A more likely excuse why bb.com sales seem to be stagnant or contracting is that former reported bb.com sales were materially overstated via fraudulent channel stuffing and are now being either audited or monitored by the SEC investigation. It's quite common. It occurred at ATRC and is being investigated at HGR currently.
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