POW! Entertainment Inc. (fka POWN)

[rickn23]

Genius Brands International Taps Rep in LatAm
http://www.worldscreen.com/articles/display/46693

BEVERLY HILLS: Genius Brands International has appointed Spiral International to launch its animated series in Latin America as the exclusive sales representative for the region.

Some of the GBI content Spiral will now be representing includes the award-winning toddler brand Baby Genius, the Warren Buffett-starring Secret Millionaire’s Club, the superhero-themed Stan Lee’s Mighty 7 and the science-based animation Thomas Edison’s Secret Lab. Zasha Robles, Spiral’s director, will lead the introduction of the GBI content into Latin America. Andrew Berman, the senior VP of global content sales for GBI, will supervise Spiral’s activities.

“Latin America is a top priority for GBI’s international expansion and we believe our content with a purpose, which is developed with localization in mind, will fill a vital niche in the Latin American marketplace overall,” said Berman. “Zasha’s knowledge of the local, regional and national media platforms throughout Latin America, as well as his vast experience and long-standing relationships with broadcasters, cable networks, digital and other new media resources will be extremely beneficial in guiding our selection of local and regional partners that share our vision for launching GBI’s portfolio of children’s media content into the region.”

Robles added: “Genius Brands’ purpose-driven content is both entertaining and enlightening and will surpass content buyers’ demand for engaging programming that both kids and parents will enjoy. The company’s content is also very complementary to our current portfolio, which is always helpful when introducing new programming into the market. I am extremely excited to be representing Genius Brands and its innovative, multiplatform content in Latin America.”