Jack in the Box, Inc. (JACK)

[TRUISM]

Jack in the Box gets a 'brand' president
By Lori Weisberg 3:37 P.M. SEPT. 5, 2014

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The San Diego-based chain's new executive in charge of Jack in the Box most recently worked for Denny's — Courtesy of Jack in the Box



Frances Allen, most recently with the Denny's restaurant chain, has been named as Jack in the Box's new brand president, a newly created position that will bring more focus to the San Diego chain's day-to-day operations.

She brings more than 30 years of branding and marketing experience to Jack in the Box, having worked previously at Dunkin' Donuts, PepsiCo and Frito-Lay.

With the hiring of Allen, Leonard Comma, the still relatively new CEO of Jack in the Box, will drop his title of president of the corporation. Earlier this year, Qdoba Restaurant Corp., a subsidiary of Jack in the Box, tapped Timothy Casey to oversee that brand. He had previously headed the parent company of Mrs. Fields and TCBY.

“We’re excited that Frances has agreed to lead the Jack in the Box brand,” said Comma. “Frances is a proven leader whose management style will be a great fit with the Jack in the Box culture. She has extensive experience in strengthening the brand positioning of several major retail and foodservice brands, and I’m looking forward to her contributions at Jack in the Box."

The additions of Allen and Casey will give Comma more time to run the Jack in the Box corporation, explained spokesman Brian Luscomb.

"When Lenny was identified as (former CEO Linda Lang's) successor a year ago, we commenced a search for someone who would be responsible for all aspects of the Jack in the Box Brand, and that enables Lenny to focus his attention on the overall enterprise," Luscomb said. "The brand is doing well, we just want it to continue do well and prosper in the years ahead by strengthening our brand positioning."

Allen joined Denny’s in 2010 as chief marketing officer and was was promoted to chief brand officer in 2013, assuming additional responsibility for product development and overseeing Denny’s non-traditional restaurant development, including locations at college campuses, airports and military installations.




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