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Tuesday, 09/02/2014 10:10:55 AM

Tuesday, September 02, 2014 10:10:55 AM

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MusclePharm Launches Its Newest Innovation: Combat Crunch Protein Bar

DENVER, CO--(Marketwired - Sep 2, 2014) - MusclePharm Corporation (OTCQB: MSLP), a scientifically-driven, performance lifestyle sports nutrition company, today announced the global launch of Combat Crunch™, a high-performance, sports nutrition baked protein bar made using a proprietary baking process that offers superior taste and softer texture.

The only triple-layered protein bar on the market, Combat Crunch bars are high protein, with low active carbs and tons of fiber. Best of all, they only have 210 calories. Unlike hard-paste, "taffy-like" sports bars, Combat Crunch™ is like eating a soft-batch cookie.

Check out the Combat Crunch video and see why it's the most anticipated product launch in recent sports nutrition history.
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"Combat Crunch is another example of how MusclePharm continues to drive innovation in the sports nutrition arena," said Brad Pyatt, CEO of MusclePharm. "The newest innovation for the protein market offers a clean, innovative, delicious-tasting bar that allows athletes to continue to fuel sport while offering superior taste. At MusclePharm, it's all about customer experience and the Combat Crunch Bar fits all athletes. Whether you're on your way to practice, competition, or the gym, Combat Crunch helps fuel the power everyone needs to keep charging ahead."

MusclePharm has also launched a competition that will give 15 athletes -- whether you're an MMA fighter, an amateur bodybuilder, powerlifter, fitness enthusiast, or anybody else -- a chance to be sponsored by MusclePharm and also receive a year's supply of Combat Crunch protein bars. To enter the contest or vote for athletes, please visit http://combatcrunch.com.

About MusclePharm
MusclePharm® is a scientifically-driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit www.musclepharm.com.

Follow the company at http://www.facebook.com/MusclePharm and www.Twitter.com/MusclePharm

To sign up to receive MusclePharm news via email, please visit http://ir.musclepharmcorp.com/email-alerts

Contact:

Matt Sheldon/Evan Pondel
PondelWilkinson Inc.
(310) 279-5980
investors@musclepharm.com

$MSLP - Proprietary ™