Bebida Beverage Company (BBDA)

[gauvdog]

I actually like the new cans. But are they exhausting the old cans first? Or are they wasting them in give-aways?

Do I think give-aways is a bad marketing practice? Not always. But how are they measuring if the practice has borne fruit? Do they even bother measuring, or do they just do the give-aways without any follow-up? More than likely, being that it's a BW operation, there's no data collection. Just a give-away without any hard data-measuring of the effects.

If I am right, then the give-away is a piss poor marketing practice. In this case, it becomes just another waste of stockholder investments.