Retail watch: Parents using a mobile a Q3 margin compressor
Data released by shopping tracking could send a chill into the retail sector.
A survey from the firm found that 73% of parents of school-aged children use mobile for their back-to-school shopping. Of that group, 79% buy items directly and 96% fired up mobile devices to compare prices.
The increased reliance by consumers on price-comparison apps is seen as a margin compressor that will be nearly impossible to unwind.
Related stocks: SPLS, ODP, TGT, WMT, AMZN.
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