Bravada International Ltd (BRAV)

[Jammin1]

I agree. Based on the past, back-to-school hasn't given much of a boost to sales.
However, we have seen this in past years, for leggings:

Cooler weather improves sales.
Halloween improves sales.
Holiday shopping improves sales.

Those things don't start to kick in until late September.
However, this year, for whatever reason, August has shown crazy high traffic on OnlyLeggings, similar to the last 2 Decembers, which is their strongest month each year.

Not sure what to make of it. It started July 27th and hasn't let up.