"Since its debut in 1996, SoBe's case sales have grown from 1 million per year to 21 million in 2000, and the company has scored a branding hit with its two-lizard logo."
Really the pulse bottles are too generic.We need a logo that will develop brand recognition. I'm comparing it to SOBE because I see the similarities. I'm gonna be realistic and admit PULSE probably isnt gonna do as well as SOBE did in their early years but I could see us making annual revenues of $10 million within the next 2 years.
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