Thanks, Martin! Bing translation from your link:
Shenzhen economic daily reporter Wan Hongjin's Lei Jianshe
From 2004 with 50,000 yuan to register a start-up by 2010 in the United States NASDAQ, headquartered in Tian an Cyber Park, Futian District, Shenzhen blue Holdings Limited is a leap-forward development path. Company Chairman Guo Jinlin over 40 years ago and experienced venture failed twice before.
Bold edge audio industry
In October 2004, not ordinary, not trudging through life Guo Jinlin, with only 50,000 yuan founded Blue Shenzhen electronic technology Ltd, began the third venture in my life.
This venture, multimedia audio brand is the competition heated up, many audio brand manufacturers have turned to, friends and relatives were selected for Guo Jinlin nieyibahan carried at this time, and some are even kindly advised him not to "brute force". Guo Jinlin face keen competition from domestic makers of multimedia audio, but in his own intuition, concluded that the limitations of the traditional media industry. So he boldly developed "marginal" audio industry, creates distinctive and unique personality of the brand.
Guo Jinlin hired the famous electro-acoustic expert and Haibo led product development, design, and technical controls. Guo Jinlin knows that in low flame and simple repetitive electronic audio market, enterprises should have a place in the fierce competition, it must have its own distinctive products. He found that computer and gaming peripherals products is very rich, but lacks a set of professionally-designed seats. If the chairs can be sound, vibration, or physical therapy, and other functions together, and can also change sitting position, help people to alleviate the oppression of bone, nerve, it can ease play games online and fatigue caused by long working hours and physical damage to people.
After several domestic computer makers hear the idea, which is really something, but are dismissive, after all, this is something that has never been seen. Guo Jinlin who dare to the first person to eat crabs is not discouraged, he move to lobby, and finally his idea coincides with Wal-Mart suppliers of furniture, they needed to have something with the chairs to match, such as game consoles and MP3 audio. Two months after the first sample game sound Chair, very pleased with Wal-Mart furniture suppliers, who once ordered 200,000 sets.
When delivery is lining up sales on the first day, many brought chairs and benches, waiting to buy at Wal-Mart before sunrise, Christmas sold out game Chair for a week. Guo Jinlin told reporters that the game sound chairs and Microsoft, SONY game console fit perfectly, United States CNN spoke highly of it as the year's best gaming peripherals. Next year the company sold more than 700,000 units, was immediately laid the company's position in the industry.
Products to capture global markets nearly 80%
Guo Jinlin to join the cause of sound mind is a passion for music, he knows that he will not become a musician, and more to do with a sense of accomplishment, better reflects the overall quality of a person. Said the game sound Chair, favored by consumers, Guo Jinlin revealed an episode almost made him a big somersault. When you export, authorities do not know whether the characterization of products as electronics or furniture products. Products when the export declaration, the company had to be divided into two parts and furniture, electronic declarations, and authorities suspect Guo Jinlin in "contraband" companies on the "black list". They ran and managed to struggle up to products classified as "electronic furniture."
In late 2007, Guo Jinlin in game sound Chair puts smart furniture based on a new concept, he argues that the traditional furnishings in the future upgrade of electronic and furniture outlet is one of the highly integrated, intelligent electronic realization of furniture and furniture. So tightly around the furniture and electronic products of the company upgrading and developed dozens of products, products include game sound Chair, musical chairs, stereo cabinets, computer workstations, physical therapy, functional chairs and other products, the products are exported to the United States, and Korea, and Japan and other countries, the company's products a global market share of 70%~80%, annual turnover of the company span rose from 200 million Yuan to 500 million Yuan.
"Shenzhen" United States listing
Guo Jinlin told reporters that others do it, we do, we always have his own way. Holding his hand and internationally and even retailing giant Wal-Mart, set up with the United States, Germany, South Korea, Japan and other major customers of global strategic alliances between enterprises into the international market, products are exported to North America, Europe, Southeast Asia, the Middle East and other countries and regions.
Has friends that he is prepared to the United States market, advised him not to take the risk. He feels that United States has the world's largest and most sophisticated capital markets. While out of the country at a certain cost, but must be rewarded. He company's development situation and chose the United States NASDAQ OTCBB market in 2010 and successfully listed.
After nearly a decade of hard work, companies in the audio electronics has made remarkable achievements in the field. In July 2007, Japan Akai authorized Blue Group for multimedia speaker manufacturers in China and the total distribution in January 2008, game sound Chair products are United States cable news network named the best gaming peripherals. State-level high-tech enterprises recognized in October 2010. In xinyang, Henan invested more than 2 billion to set up an industrial park just over a year, LED LCD TV, in January 2012, the complete machine line; pan-blue group holding, Henan induced blue invested 10 billion technology OLED project had begun to take shape; the first phase investment of 500 million Yuan.
