Inergetics Inc (fka NRTI)

[crookedneck]

I think there are many incorrect conclusions being made from certain opinions and not facts.

#1 - As I previously stated, Mr. James stated that Martha Stewart is very committed to make this work and that she is willing to do what it takes to make the brand succeed.

#2 - It did not make any financial sense to utilize heavy promotional dollars to advertise the brand until there is enough distribution to make it a worthwhile ROI. NRTI continues to support the brand with FSI ads and coupons. The data points out that most buying decisions are made while standing in front of the supplement section and not from TV advertising. Thus the reason you see those ads on TV where they are being sold via direct sales.

#3 - Walgreens' would not have added the Martha Stewart Essentials Gummies if the brand wasn't selling in their stores.

Ok we all understand the brand is not selling as fast as we thought or hoped, but to say that the brand is dead or is a failure is not fact based in any way and it is purely an opinion. I would encourage anyone to call Mr. James to hear what he has to say, because it is completely different from some of the opinions being shared here.