Blucora, Inc. (BCOR)

[rudy-carter]

InfoSpace: InfoSpace adopts viral marketing for metasearch engine WebFetch.com

http://finance.messages.yahoo.com/bbs?.mm=FN&action=m&board=15293324&tid=insp&sid=15...

Thursday , March 23, 2006 03:20 ET

Mar 23, 2006 (M2 PRESSWIRE via COMTEX) -- Search & Directory and Mobile Company InfoSpace, Inc. http://www.infospaceinc.com is pushing its metasearch engine WebFetch.com with a competition led viral.

WebFetch.com http://www.webfetch.com that serves the EU and UK compares search engine results from Ask, Google, MSN, Yahoo! and more simultaneously -bringing search results together in one resource. WebFetch.com is a consumer search service and also forms the basis of a suite of private label search products which can be integrated into high traffic websites to enhance user experience and revenue potential.

Dominic Trigg, vice president at InfoSpace Search & Directory explains, "The ongoing weekly WebFetch.com viral competition allows entrants to enter up to 10 times a week each to win an Apple iPod Nano. All they need to do is to submit four email addresses of people they know who are then invited to learn more about WebFetch.com and metasearch via email. Winners are then randomly selected at the end of each week."

WebFetch.com offers an alternative search method to increase the relevancy of results across several engines. Searchers find what they are looking for faster because the results of all the leading search engines are intelligently queried in just one click.

"Our experience from the WebFetch.com Search Comparison Tool online promotion demonstrated that viral marketing offers a solid and fresh platform to reach our target audiences in letting them know about our services. We've seen them pass the message on about metasearch virally and the interest has been positive. We will be looking into adopting a range of viral, buzz marketing and online promotions to support the marketing of InfoSpace's B2B and B2C products and services in the future," adds Trigg.

Two weeks ago InfoSpace launched an online promotion to communicate the redesign of the WebFetch.com Search Comparison Tool http://comparesearchengines.webfetch.com/ which presents search results from the above in one place and allows users to compare them.