PharmaRoth Labs, Inc. (ROTH)

[finishsuper]

Agreed. IR is just another source of information, that needs to be interpreted along with all of the other information available.

Could he/Would he have a slightly positive "company friendly" slant? Well, obviously. But, we need to remember that every source has an agenda and a slant to what they post/report.

Take the case of an investor, with their hard earned money at stake- Don't they want to see the very best from the company, and thus promote the positives and tend to downplay the negative/neutrals?

I've read several blog articles over several different plays. In one particular case, the blog ripped the play to shreds, no mercy shown. In the disclosure at the bottom, the author admitted to being "short" on the play. Can you say "agenda driven"?

Here is what I appreciate about a good IR person, and how I like to use them: Don't go blindly asking for some information about the company. Instead, do your homework, research things out. Then, ask questions that either collaborate your research or discredit it. The best question to ask, is the one you already have the answer to (or at least 90% of it).

Again, there is a ton of information available, but not all information is reliable. As good investors, each person needs to be able to wade through it all, identify and retain the good, and throw away the bad.

IR is another source of information, and if used correctly, can be a valuable tool in our investment navigation.

Best.