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NERO Differentiates by Delivering a Higher Level of Search Engine Result Relevance
Neuromama is the parent company of numerous business units scheduled to launch in a complementary and simultaneous timeframe later this year. These units cover as an online search engine to traditional brick-and-mortar retail stores using Neuromama’s line-up of branded products.
Currently, the company’s plan is to generate revenue through advertising sales for www.neuromama.com, a search engine that leverages artificial intelligence to deliver search results of precise relevance to cross-sell with the Neuromama platform. With operations in Rosarito, Mexico, Neuromama will use cable and traditional TV networks in Mexico and Latin America to advertise its search engine.
In the first half of 2013, revenue from advertising jumped 18% to $20.1 billion compared to the same six months of 2012.
According to IAB’s Internet Advertising Revenue Report conducted by PricewaterhouseCoopers, revenue from online advertising increased 18% to $20.1 billion in the first half of 2013 compared to the same six months of 2012. Consumer trends toward smartphones and tablets have driven an impressive increase of mobile ad revenue, which sky-rocketed 145% to $3 billion in the previous year.
Forbes has projected that online advertising will outdistance TV advertising by 2016 with more than $76 billion in worldwide advertising sales. Though Neuromama will face big-name competitors such as Google and Bing, the company points to a 2013 study published by the Harvard Journal of Law & Technology which illustrates that while market power is traditionally equated with sales, in the case of search engines a competitive edge has more to do with capacity and quality.
Neuromama’s strategy is to offer a suite of offerings with unique differentiators in the competitive space by fine-tuning its search engine product to deliver highly relevant search results while integrating this product with the broader NeuroPlatform. This platform includes e-commerce, entertainment, retail, and wholesale offerings.
For more information on the company, visit www.NeuroMama.com
