Artificial Life Inc. (ALIF): Artificial Life, Inc. Announces Growth S...

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Saturday, 05/17/2008 11:46:18 AM

Saturday, May 17, 2008 11:46:18 AM

Artificial Life, Inc. Announces Growth Strategy for 2008

To Become World’s First and Only Full Service Broadband (3G and 4G) Content and Technology Provider

Hong Kong, October 30, 2007 - Hong Kong based Artificial Life, Inc. (OTC BB: ALIF), a leading provider of award-winning mobile 3G technology and applications, announced today a major expansion of its business activities to become the world’s first and only full service broadband (3G, 3.5G and 4G) content and technology provider.

The Company announced the establishment of several new business divisions extending its business and services into what are currently the six major broadband mobile business areas:

Mobile Games and Entertainment
Mobile TV
Mobile Marketing and Advertisement
Mobile Aggregation and Distribution
Mobile Business Applications
Mobile Technology

Mobile Games and Entertainment: This has been the Company’s major business area and focus thus far. Artificial Life offers over 50 unique 3G games and mobile entertainment applications and continues to launch exciting new titles every month. The key titles and products are: the multiple award winning V-girl™ series; V-boy™; America’s Next Top Model™ Cycles 7, 8 and 9; Big Brother™ Series 7 and 8; and Happy Feet™ with many more still to come in 2007 and 2008 (see the Company’s mobile portal: www.botme.com for its current game offerings). In 2008 the Company plans to release more licensed and branded game titles as well as new and innovative social networking games such as its ToonMates multi player game, innovative action games and new interactive sports titles.

Mobile TV: With the recent acquisition and improvement of SMS Galaxy, the Company has become a pioneer and instant market leader in the space of interactive mobile interfaces to live TV shows, also referred to as Participation TV. SMS Galaxy allows TV viewers to participate in live TV show formats by sending and controlling their own avatars in a show. Artificial Life is further improving this technology and currently rolling out SMS Galaxy globally. In addition, the Company produces Talking Heads, a mobile interface technology that allows custom avatars to present TV content, such as news, on mobile phones. For more details see: www.artificial-life.com .

Mobile Marketing and Advertisement: Artificial Life is offering unique new opportunities to ad agencies, media companies and major global brands to realize high quality interactive in-game product placements in 2D and 3D as well as individually sponsored and custom developed mobile games.

Mobile Aggregation and Distribution: Over the past 18 months the Company has strongly expanded its global reach through the establishment of off-deck and on-deck sales, pre-installation deals with handset manufacturers, partnerships with global media companies and distribution contracts with major global carriers. In addition the Company has successfully established its own off-deck mobile content and distribution platform www.botme.com . Artificial Life is now selling its products in over 100 countries. The www.botme.com platform will be re-skinned and re-launched still in 2007 with new product offerings, better user functions and new billing methods and will open up as a platform for distribution of 3rd party content and partners as well.

Mobile Business Applications: Artificial Life currently offers two major mobile business applications: a mobile diabetes monitoring system and a mobile real estate service. The Company intends to develop further preeminent mobile business applications in 2008, especially targeting smart phones.

Mobile Technology: Since 1999 the Company has invested over $30 million in its unique and innovative mobile technology platform. The proprietary Smart Engine Mobile Platform (SEMP™) is a cutting edge 3G middle ware which enables efficient development, testing and porting of sophisticated broadband mobile games and applications. As of 2008 Artificial Life will start selling core modules of this key mobile technology platform to mobile content producers around the world. For more details see: www.artificial-life.com .

“Our mobile gaming and entertainment business is growing very strongly on a global basis. We have extended our global reach dramatically over the last 12 months through our own mobile platform www.botme.com and through many new contracts with global carriers and media partners. This gives us the strength and means to expand even further in 2008. We intend to become a dominant player in the mobile field, especially in the broadband areas of 3G, HSDPA (3.5G) and the upcoming 4G networks. With the recent acquisitions and integration of SMS Galaxy and the mobile diabetes system we have already successfully jump-started two new and very interesting business divisions: mobile TV and mobile business apps. These complement and extend the already existing divisions for mobile gaming, marketing, aggregation and technology very well. In 2008 we intend to grow our business organically as well as through further acquisitions,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life
Artificial Life, Inc. (OTC: ALIF) is a public US corporation headquartered in Hong Kong with offices in Berlin, Germany and Tokyo, Japan. Artificial Life is a leading global provider of award winning mobile technology, content, games and applications (for more details see also our homepage www.artificial-life.com and our m-commerce website www.botme.com).

Contact:
Artificial Life, Inc.
Ada Fong
Tel: (+852) 3102 2800
e-mail: ir@artificial-life.com

Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

http://www.artificial-life.com/alife/index.php?cat=news&getpg=press_301007&t=en