Artificial Life Inc. (ALIF): Artificial Life, Inc. Partners with Play...

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Friday, 05/16/2008 8:54:21 PM

Friday, May 16, 2008 8:54:21 PM

Artificial Life, Inc. Partners with PlayPhone for US, Canada Distribution

Hong Kong, January 23, 2008 - Hong Kong based Artificial Life, Inc. (OTC BB: ALIF), a leading provider of award-winning mobile 3G technology and applications, announced the partnership with PlayPhone, Inc. for all mobile applications, namely V-girl™, V-boy™, America's Next Top Model™, Big Brother™, Bad Girls Club™, Tokio Hotel - the official mobile game, Lollipop, Blackie's Teenage Club, and a variety of animal-themed games, as well as the associated wallpapers, screensavers and video mails for all of these games. They will soon be available for sale on the PlayPhone website at:www.playphone.com and on its third party portals powered by PlayPhone.

PlayPhone is the leading off-deck distributor of mobile content in North America. PlayPhone distributes games and applications directly to consumers via a variety of channels including their own PlayPhone portal; leading telecom operators; and multiple major US retailers including Wal-Mart.

"We are glad to partner with PlayPhone, which owns a remarkable distribution network and is expanding strongly everyday, even as we speak. PlayPhone will help us to reach critical demographics and offer us flexible subscription models which will allow us to tap into an existing pool of subscribers, who are always craving more top quality mobile content! We are excited to be partnering with PlayPhone to offer our content directly to consumers," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About PlayPhone Inc
PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivery wireless entertainment. The company currently operates its own leading mobile entertainment destination at www.playphone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, California and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

About Artificial Life, Inc.
Artificial Life, Inc. (OTC BB: ALIF) is a public US corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com and our m-commerce website www.botme.com).

Contact
Artificial Life, Inc.
Ada Fong
Tel: (+852) 3102 2800
e-mail: ir@artificial-life.com

Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

http://www.artificial-life.com/alife/index.php?cat=news&getpg=press_20080123_en&t=en