Lets also not forget that Home Depot is just one of the retailers we are penetrating and this is only for ONE PRODUCT. There are many more products preparing for a roll out, which is significant... WNBD has accomplished the hardest part, which is getting INTO the retailers... Now they can start up-selling these chains on additional products and promotional marketing, thus compounding the growth.
Before, WNBD did not have a sales rack. Their initial orders were most likely placed by the case... The difference is, a start-up RACK allows you to sell more INITIAL product to FILL the rack, as well as receiving a better location on the sales floor.
I'm assuming that they probably sold "minimal" product (1-2 cases) to a "handful" of the Canadian Tire and True Value stores... Now that they have a start-up rack, they can increase sales dramatically through these chains as well. Do the math
IMO, there is no better TYPE stock to invest, than one with many CONSUMABLE products and mass retail penetration.
Things are going to get very exciting here IMO....
Canadian Tire Retail
CTR is Canada's leading hardgoods retailer. Canadian Tire operates 468 stores from coast to coast through its network of entrepreneurial Associate Dealers. Together, they offer customers a large selection of national and retail brands through three 'stores' under one roof-automotive parts, accessories and service; sports and leisure products; and home products-each of which has a large share of the Canadian market. Canadiantire.ca, CTR's complementary online web store, offers more than 15,000 products for sale via the Internet and serves as an important communication channel to customers. Canadian Tire also operates 68 PartSource stores, offering automotive parts to commercial installers and automotive enthusiasts.
----------------------------------
The history of True Value begins with John Cotter. Our founder worked in a retail store beginning at age 12 and built his experience over the next 32 years before creating Cotter & Company. He established the hardware co-op in 1948 with 25 retail members. In 1997, Servistar/Coast to Coast merged with Cotter & Company to form True Value Company. By the beginning of the 21st Century, True Value Company had reached more than 6,500 members and achieved more than $2 billion in sales.
Today we are a family of approximately 6,200-plus stores in 54 countries, 12 regional distribution centers and 3,000 associates.
My posting contains many opinions. So please do your own research and validation.
