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Wednesday, 12/19/2007 3:12:57 PM

Wednesday, December 19, 2007 3:12:57 PM

Post# of 23989
Protocall Cites New Study; Projects $6 Billion DVD On-Demand Market By
2012
Profound Industry Transformation Expected to Begin in 2008


COMMACK, N.Y., Dec 19, 2007 (PrimeNewswire via COMTEX) -- TitleMatch
Entertainment Group, a subsidiary of Protocall Technologies Incorporated
(OTCBB:PCLI), today announced that it is profiled as a leading provider of
burn-on-demand technologies in a study by William Blair & Company that projects
25% of all DVDs sold by 2010 will be produced using burn-on-demand services,
amounting to over $6 billion in potential annual sales for the newly developing
market.

The findings are contained in a William Blair research report on Sonic
Solutions, a key TitleMatch business and technology partner. The report provides
the first in-depth look at the burn-on-demand industry and includes analysis
based on interviews with industry players and news reports from Sony Pictures,
Warner Brothers, Walgreens, The Wall Street Journal, Blockbuster, Amazon and
others.

William Blair & Company, L.L.C. is a Chicago-based investment firm and leading
research provider on high growth companies.

"This is the first study to focus on the rapidly evolving burn-on-demand
market," said Syd Dufton, President of TitleMatch Entertainment. "It explains
the industry's ecosystem including the role of content owners, retailers,
hardware/kiosk manufacturers, copy-protection suppliers and our role in bringing
all of the components together in one easy-to-use service for retailers. As the
report concludes, we expect market momentum to drive significant annual growth
for us in the years ahead."

Analysis from the report, which is titled "The Future in Digital Media," also
concludes that: DVDs represent 67% of entertainment revenue, with Internet
distribution still lagging at only 1% and having a slower projected growth rate
than most expect going forward; studios realize a $5 to $7 cost savings from
burn-on-demand through reduced manufacturing, packaging, distribution and
storage fees; burn-on-demand can help retailers eliminate out-of-stocks,
estimated to occur 30%-40% of the time; consumers will benefit from
burn-on-demand through greater access to an expanding universe of DVD titles;
and as many as 25,000 to 35,000 stores are expected to use burn-on-demand
services by 2012.

Further information on research reports by William Blair & Company can be found
at www.williamblair.com.

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch
Entertainment Group is the innovator of on-demand content distribution. Its
flagship TitleMatch DVD On-Demand(tm) service allows retailers to burn
brand-name CD and DVD products at their stores and website distribution centers.
The company's proprietary systems enable retailers to reduce their reliance on
costly physical inventory, expand their selection of products, eliminate
shrinkage and out-of-stock situations, speed time to market for new products and
improve their operating margins with minimal space requirements. Visit
www.TitleMatch.com for more information.

This news release along with other investor information about Protocall
Technologies is available at http://www.agoracom.com/IR/Protocall. To receive
future news releases or request further information about Protocall
Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical
information, consists of forward-looking statements that involve risks and
uncertainties that could cause actual results to differ materially from those
described in these statements. Forward-looking statements regarding the timing
of developing, testing and releasing existing and new products, of marketing and
selling them, of deriving revenues and profits from them, as well as the effects
of those revenues and profits on the company's margins and financial position,
are uncertain because many of the factors affecting the timing of those items
are beyond the company's control.

Protocall Technologies Incorporated and its subsidiaries have no investment
banking or research services affiliation with William Blair & Company.

This news release was distributed by PrimeNewswire, www.primenewswire.com

SOURCE: Protocall Technologies


By Staff

CONTACT: Protocall Technologies Incorporated Mary Litchhult 631-543-3655 x220 info@protocall.com http://www.protocall.com AGORACOM Investor Relations Investor Relations: http://www.agoracom.com/IR/Protocall PCLI@agoracom.com




(C) Copyright 2007 PrimeNewswire, Inc. All rights reserved.

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INDUSTRY KEYWORD: Entertainment & Leisure

SUBJECT CODE: ENTERTAINMENT

ELECTRONICS

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