AppFolio, Inc. is a provider of cloud-based software solutions for small and medium-sized businesses (SMBs) in the property management and legal industries or verticals. The Company's platform is designed to be the system of record to automate business processes and the system of engagement to enhance business interactions between its customers and its clients and vendors. The Company's mobile-optimized software solutions have an interface across multiple devices, enabling its customers to work at any time and from anywhere. The Company's property management software provides small and medium-sized property managers with an end-to-end solution to their business needs, enabling them to manage properties in a single, integrated environment. The Company's legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load within a flexible system. The Company also offers its professionally designed Websites and electronic payment services. The Company's AppFolio Business System is a technology platform, which provides functionality across its software solutions in its targeted verticals. The Company's core solutions address business functions and interactions of SMBs in its targeted verticals by providing functionality, including accounting, document management, real-time interactive search, data analytics and communication options. The Company offers AppFolio Property Manager (APM) for property managers and MyCase for law firms. APM is a solution for the operational requirements of small and medium-sized property managers, including activities, such as posting and tracking tenant vacancies, handling the entire leasing process electronically, administering maintenance and repairs with their vendor networks, managing accounting and reporting to property owners. MyCase is a flexible practice and case management solution for solo practitioners and small law firms, providing time tracking, billing and payments, client communication, coordination with other lawyers and support staff, legal document management and assembly and general office administration. In addition to its core solutions, the Company offers a range of optional, but often mission-critical, Value+ services, which consist of Website services, electronic payment services, background and credit checks, insurance services and contact center services. The Company's Value+ services are available on an as-needed basis and enable its customers to adapt its platform to their specific operational requirements. The Company offers Value+ services to both its property manager and law firm customers, namely, professionally designed Websites and electronic payment services. In addition, the Company offers the Value+ services to its property manager customers, which include resident screening, tenant liability insurance and its contact center to resolve or route incoming maintenance requests. The Company competes with RealPage, Yardi, Thompson-Reuters, LexisNexis and Clio.