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YUM Brands Inc (YUM) RSS Feed

Followers
27
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Posts (Total)
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Created
10/23/07
Type
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Yum! Brands

Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system restaurants with nearly 38,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum! is ranked #214 on the Fortune 500 List and generated more than $11 billion in revenue in 2010. The Company's brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories.

The Yum! system includes three operating segments: U.S., International (Yum! Restaurants International) and China Division. Outside the United States in 2010, the Yum! system opened approximately four new restaurants each day of the year, making it a leader in international retail development.

At Yum! we're building a vibrant global business by focusing on four key business strategies:

  • Build leading brands across China in every significant category
  • Drive aggressive international expansion and build strong brands everywhere
  • Dramatically improve U.S. brand positions, consistency and returns
  • Drive industry-leading, long-term shareholder and franchisee value

Results for 2010 once again affirmed our consistent record of success with 17% Earnings Per Share (EPS) growth, which marks the ninth straight year we delivered at least 13% growth and exceeded our 10% EPS growth target. For the full year 2010, we opened nearly 1,400 new restaurants outside the U.S. Importantly, we maintained our Return on Investment Capital (ROIC) of 20%+ and continued to be an industry leader.

We're proud of the unique culture we've built, one that's filled with energy, opportunity, and fun. We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. Yum! is a place where anyone can, and does, make a difference.

 

Our History and Culture

In October 1997, Yum! Brands was spun off from PepsiCo as Tricon Global Restaurants, Inc. At that moment we established a singular goal from which we've never wavered: To be the best in the world at building great brands and running great restaurants.

Over the past 12 years, our success has been driven by our focus on building leading brands in China in every significant category; driving aggressive, international expansion and building strong brands everywhere; dramatically improving U.S. brand positions, consistency and returns; driving industry-leading, long-term shareholder and franchisee value; and building a unique, fun culture led by people who love the restaurant business.

From the very beginning, we had a passion to create a company that would truly be great and lasting. We turned our passion into a roadmap, one we call the Yum! Dynasty Growth Model, because dynasties endure and lead through the generations.

We believe that our customers' experience will never exceed that of our team members. For that reason, our Dynasty Model starts with our people. We know that people don't just play a role in our success - they are the reason for our success. Our corporate values - what we call our How We Win Together Principles - are built around a "People Capability First" philosophy and lay the groundwork for the way we team together every day.

China

China is Yum! Brands number one market for new company restaurant development worldwide. In 2010, operating profit for the China Division was $755 million and the Company opened more than 500 new restaurants last year in mainland China.

Our strategy is to be the leader in every significant food service category in mainland China. KFC continues to be the number one quick-service restaurant brand and the largest and fastest growing restaurant chain in mainland China today, with nearly 3,500 restaurants in more than 700 cities. Pizza Hut is the number one casual dining brand in mainland China with over 560 Pizza Hut Casual Dining restaurants in over 130 cities. (Q3 2011)

Each of our brands has great momentum in China as we continue our goal of at least 20,000 units over the long term in mainland China.

Yum! China

International

Yum! Restaurants International (YRI) is a powerful global growth engine for Yum! Brands, with nearly 14,500 restaurants outside the U.S. and China Division in over 110 countries. (Q3 2011)

One of our four key business strategies is to drive profitable international growth. YRI's demonstrated track record of growth and expansion of the KFC and Pizza Hut brands around the world has been a large part of our success. YRI is a diverse, high-return business, with $589 million in operating profits in 2010 and 884 new restaurant openings in over 75 countries. 2010 was YRI's tenth year of opening more than 700 new restaurants outside of the U.S. and China.

Yum! Restaurants International

 

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Yum! Vision & Strategy

Yum! Brands is committed to continuing the success realized during our first ten years. Our success has only just begun as we look forward to the future, one which promises a long runway for growth, especially on an international level.

Yum! is building a vibrant global business by focusing on four key growth strategies:

We maintain a consistent commitment to deliver at least 10% EPS growth annually.

With nearly 38,000 restaurants in over 110 countries and territories, Yum! Brands' international growth sees no signs of stopping as we continue to enter international markets, introducing people around the world to our winning brands.

   

Yum! Shareholder Services

Registered Shareholders (those who hold shares in their name, but not with a broker) should address communications concerning statements, address changes, lost certificates and other administrative matters to:

Yum! Brands, Inc.
American Stock Transfer & Trust Company
Operations Center
6201 15th Avenue
Brooklyn, NY 11219
Telephone: (888) 439-4986
Internet: www.amstock.com

for International Inquiries
Telephone: (718) 921-8124

Shareholder Relations
Yum! Brands, Inc.
1441 Gardiner Lane
Louisville, KY 40213
Telephone: (888) 2YUMYUM (298-6986)
Email: yum.investor@yum.com
Internet: www.yum.com

                                 

                                     

                                     

                                     

                                     

                                     

                                     

    

    

    

    

    

    

    

    

    

                                                     

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