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BCYP bullish 0.1580
bullish divergence
normal chart
log chart
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CHICAGO, Sept. 23, 2013 /PRNewswire/ -- Mr. Ronald L. Chez, a private investor, filed a 13D for Blue Calypso (BCYP) with the SEC. Mr. Chez and his associates are working with management, and plan to continue, to assist in securing potential customers for the Blue Calypso software suite of products.
About Blue Calypso, Inc.
Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso's patented platform, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
Mr. Ronald L. Chez is the President of Ronald L. Chez, Inc., and a private investor.
DALLAS, TX — September 18, 2013 — Blue Calypso, Inc. (OTCBB: BCYP) developer of digital innovation products and services for the social media marketplace, increased its intellectual property portfolio by purchasing proprietary mobile gamification technology in an all-stock transaction for approximately $150,000.
Blue Calypso has already applied for one new patent based on the integration of this technology with its own platform. Management expects to further develop the intellectual property purchased as well as file a family of patent applications. This new family of patents combined with Blue Calypso’s existing patents, creates an unprecedented IP portfolio in the social media space.
The mobile technology which was purchased has been rebranded as DashTAGG™ which is a unique social mobile game of “tag” that requires both physical and digital participation. Games can be sponsored by one or more retailers, event sponsors or product manufacturers. To acquire “TAGGs,” players must visit participating retail locations and scan codes. While at these destinations, they may be presented with redeemable in-store offers. Top performers are rewarded for their participation with merchandise, points and badges.
“Adding gamification capabilities to our social amplification suite creates additional opportunities for product development and licensing,” stated Blue Calypso’s Founder and Chief Technology Officer Andrew Levi. “DashTAGG is similar to our other products as it targets entities that use social media and brand advocacy to influence brand awareness; therefore, we can leverage our existing sales and development infrastructure. We believe this transaction is an excellent example of our growth strategy at work and launches Blue Calypso into a unique un-tapped segment of influencer-driven marketing and advertising.”
“Our new technology bridges physical and digital gamification. We believe consumer-facing businesses, such as retailers, restaurants, media & entertainment, sports and major event planners, will seize the opportunity to use DashTAGG to increase in-store foot traffic, visitor-to-buyer conversion rates and influencer advocacy branding. Already, we have secured partners who are committed to beta version testing,” concluded Levi.
Blue Calypso, Inc. – Wed, Aug 21, 2013 1:24 PM EDT
Blue Calypso, Inc. (BCYP) dismissed its patent infringement action against LivingSocial, Inc. pursuant to the terms of an otherwise confidential settlement and license agreement.
Bill Ogle, CEO of Blue Calypso, stated, “Blue Calypso develops IP that it patents, licenses and embeds in digital innovation products and services for the social media marketplace. Our proven, patented technology platform helps users launch content and promotions into social media channels. We intend to vigorously defend our patents and will continue to develop new products based upon our growing IP portfolio.”
