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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 252.53M 6/2/17

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

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PLSB News: Quarterly Report (10-q) 08/18/2017 05:13:11 PM
PLSB News: Pulse Beverage Releases Its Second Quarter FY2017 Earnings Report and Announces That It Has Eliminated Almost $500,000 in Sec... 08/18/2017 05:13:00 PM
PLSB News: Pulse Beverage Acquires Distribution Coverage in Long Island, New York for Their Pulse Natural Cabana(R) Lemonades, Limeades ... 08/16/2017 09:00:00 AM
PLSB News: Notification That Quarterly Report Will Be Submitted Late (nt 10-q) 08/15/2017 05:02:26 PM
PLSB News: Fiesta Mart of Houston, Was Not Acquired by Pulse Beverage 08/04/2017 10:00:00 AM
News News Alert: Quarterly Report (10-q) 08/18/2017 05:13:11 PM
#24654  Sticky Note Aug16/Before Fins hit the wires!! PLSB Chart, trading mightymoe 08/16/17 12:26:18 AM
#22090  Sticky Note NEW CANADA DD franklampard 08/06/17 06:58:37 PM
#20070  Sticky Note MasterDD PLSB UptoDate as July 30/2017:: info about mightymoe 07/30/17 11:44:09 AM
#19979  Sticky Note PLSB NEWS, WEBSITE and CHART GOINGUP-AGAIN 07/28/17 08:16:32 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#25491   It's truly hard to believe these figures, I invader Zim 08/19/17 03:25:24 AM
#25490   Mr BS Lying Yates pretty smart release this jacksira 08/19/17 02:52:39 AM
#25489   Lmao. I love the smell of frying shorts blademan 08/19/17 02:23:52 AM
#25488   thx , i agree and what think they knrorrel 08/19/17 02:00:23 AM
#25487   Is shorty expecting for all long term shareholders blademan 08/19/17 01:43:57 AM
#25486   China I don't really see any pain here Taco1 08/19/17 12:56:48 AM
#25485   Another point most aren't seeing is that being ChinaDude 08/19/17 12:54:19 AM
#25484   Going, they did not have 500k in reported ChinaDude 08/19/17 12:42:55 AM
#25483   So many whoppers BS Lying Yates has told jacksira 08/19/17 12:40:57 AM
#25482   Exactly, peeps don't mention how they make more blademan 08/19/17 12:36:41 AM
#25481   Taco, you've been saying that since you got ChinaDude 08/19/17 12:35:45 AM
#25480   Sales from July and August will be reported lvhd 08/19/17 12:34:11 AM
#25479   Looks like shorty is nervous!!lmao PLSB looking great blademan 08/19/17 12:33:03 AM
#25478   The ONLY positive news that could come at gumbie05 08/19/17 12:32:26 AM
#25477   Wait, last two months sales were great??? April ChinaDude 08/19/17 12:30:15 AM
#25476   There are no shorts. Read the filing! All ChinaDude 08/19/17 12:27:18 AM
#25475   >>>> GOINGUP-AGAIN 08/19/17 12:27:07 AM
#25474   At the Port of Los Angeles, Maersk’s APM ChinaDude 08/19/17 12:25:21 AM
#25473   All I can say China is big news coming. Taco1 08/19/17 12:20:36 AM
#25472   The current conversions are around the $0.001 range gumbie05 08/19/17 12:19:38 AM
#25471   Hey China, Sure glad I got out with jacksira 08/19/17 12:15:58 AM
#25470   Don't forget this beauty!!! Ouch. . The ChinaDude 08/19/17 12:14:51 AM
#25469   * PLSB - shorts are getting cooked as Gannicus 08/19/17 12:13:39 AM
#25468   Page 16 # 2 of the Q reads ChinaDude 08/19/17 12:08:08 AM
#25467   They had good sales last two months. Next lvhd 08/19/17 12:04:02 AM
#25466   I'm in and I'm not going anywhere. As Taco1 08/18/17 11:59:45 PM
#25465   Too bad such a tasty drink, bad news invader Zim 08/18/17 11:57:59 PM
#25464   They reduced debt to one by switching it ChinaDude 08/18/17 11:55:33 PM
#25462   It's really not that bad for a Sub docwillcu 08/18/17 11:25:38 PM
#25461   "Pulse is very successful in other areas of GOINGUP-AGAIN 08/18/17 11:10:09 PM
#25460   Google the port hack. Doesn't seem anywhere near ChinaDude 08/18/17 09:39:35 PM
#25459   So all I want to know is if ChinaDude 08/18/17 09:38:13 PM
#25458   How is 33k cases booming? PLSB NEEDED 75k ChinaDude 08/18/17 09:34:30 PM
#25457   DISGUSTING! Well spin as u may but truth ChinaDude 08/18/17 09:32:19 PM
#25456   There are reasons stocks trade in sub pennies. sharky 08/18/17 09:30:44 PM
#25455   I only care about one thing here and JackAskSlap 08/18/17 09:24:18 PM
#25454   Your quote; "sales cut in half,633M OS not bad gumbie05 08/18/17 09:17:53 PM
#25453   Distribution network is booming and we have a DavidLeeRoth 08/18/17 09:16:30 PM
#25452   Repaying debt with equity is not the issue gumbie05 08/18/17 09:12:47 PM
#25451   I do have a smashburger in my neighborhood. sharky 08/18/17 08:56:43 PM
#25450   sales cut in half,633M OS not bad but IN The Mouth Of Madness 08/18/17 08:53:15 PM
#25448   Wow, please buy it lol sim2010 08/18/17 08:45:19 PM
#25447   Yates is like George Thorogood, Bad To Bone! mess124 08/18/17 08:39:50 PM
#25446   Well the Port of LA delay hurt. GTF 08/18/17 08:39:46 PM
#25445   yates continued I WILL SINK THIS CO. telestar 08/18/17 08:38:51 PM
#25444   gumbie tell that to the others. I know telestar 08/18/17 08:35:13 PM
#25443   I am surprised Yates hasn't hit up the up2nuttn 08/18/17 08:34:28 PM
#25442   Mr. Yates continued, "The Company is expecting to DavidLeeRoth 08/18/17 08:33:46 PM
#25441   Just reading pages 12 through 16 (of the gumbie05 08/18/17 08:29:46 PM
#25440   You need a party pack Telestar? up2nuttn 08/18/17 08:17:47 PM