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Pulse Beverage Corp. (PLSB)

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Last Post: 4/17/2014 6:59:17 PM - Followers: 54 - Board type: Free - Posts Today: 6

Pulse Beverage Corporation (PLSB)

Share Structure

OS: 51.4 M 05/20/2013
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.


   NBT Equities Research report price target $5.50

Goldman Small Cap Research: "We Believe PLSB could reach $4.00 by mid-year", "...and ultimately be acquired for between $8-10".

Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired. As far as we are concerned, this stock is Clearly Canadian II, will run to $4, and ultimately be acquired for between $8-10.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

  • 2013- Q1 UPDATE

    The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

    Q1-2013 Highlights:

    Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

    Investment Highlights

    PULSE® was originally developed by a major healthcare company

  • The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

  • Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

  • This right is in perpetuity and does not require any royalty payments.

  • The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

  • Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

  • Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

  • The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.

 Pulse expects to be operationally cash flow positive by the end of Q2-2013. We expect Cabana(TM) to reach the annualized one million case threshold by the end of Q2-2013. This is a very meaningful accomplishment for Pulse as well-respected beverage publications generally report that it normally takes four to six years to reach corporate profitability and annualized one million case threshold for new beverage brands.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Pulse Beverage Adds Eight Class "A" Distributors; Product Lines Now in 446 Additional Stores in Pacific Northwest, Texas & Lo... 04/15/2014 08:01:00 AM
PLSB News: Pulse Provides Update on Strategic Growth Initiatives 03/31/2014 04:01:00 PM
PLSB News: Pulse to Present at Roth Investor Conference 02/27/2014 08:00:00 AM
PLSB News: Pulse Sells Out First Shipment of Natural Cabana(R) Coconut Water 02/20/2014 08:00:00 AM
PLSB News: Pulse Introduces '100 Percent Natural' Cabana(R) Coconut Water 02/12/2014 08:30:00 AM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#6940   typ-o cucumber-grape jane666666 04/17/14 06:59:17 PM
#6939   Well I heard the cucuber-grape will not be jane666666 04/17/14 06:56:30 PM
#6938   Kittie - no company is perfect. They got metrodavef 04/17/14 09:44:16 AM
#6937   If a company is screwing the pooch dave, kittie88 04/17/14 09:35:09 AM
#6936   Agreed! but just to be certain the 20,000 metrodavef 04/17/14 09:17:59 AM
#6935   Agreed! but just to be certain the 20,000 metrodavef 04/17/14 09:17:33 AM
#6934   Hope you can find them somewhere near you. Jeff-M 04/16/14 09:51:30 PM
#6933   Hey Jeff, I looked them up and there Guynms26 04/16/14 09:41:10 PM
#6932   Hey Guy, you were interested in Pulse selling Jeff-M 04/16/14 08:32:11 PM
#6931   Yes I to think the leadership has been jane666666 04/16/14 05:57:07 PM
#6930   Another way of looking at this is that metrodavef 04/16/14 03:49:42 PM
#6929   Leadership? Well don't hang around if you aren't metrodavef 04/16/14 03:43:56 PM
#6928   I consider picking up an "additional 446 stores" Jeff-M 04/16/14 03:41:51 PM
#6927   It's fluff to me metro. If we do kittie88 04/16/14 02:05:27 PM
#6926   Jane - the CW seems really great. I metrodavef 04/16/14 09:18:59 AM
#6925   We HAVE to get volume up on this! Guynms26 04/15/14 08:59:26 PM
#6924   Product on shelves, well that seems to be jane666666 04/15/14 08:18:22 PM
#6923   The retail names are not new BUT product metrodavef 04/15/14 09:43:47 AM
#6922   That's fluff Jeff. We saw them all listed kittie88 04/15/14 09:13:19 AM
#6921   Great news indeed! The only thing that Guynms26 04/15/14 09:03:59 AM
#6920   Pulse Beverage Adds Eight Class "A" Distributors; Product Jeff-M 04/15/14 08:57:24 AM
#6919   The Pulse line of drinks you currently have metrodavef 04/14/14 08:15:13 AM
#6918   I to agree Dave the functional line will kampman 04/13/14 09:43:55 AM
#6917   Yes the pulse line of drinks are good, jane666666 04/13/14 09:06:16 AM
#6916   another interesting thing to remember is that, if metrodavef 04/13/14 08:44:36 AM
#6915   Yes something is brewing, something big I think...was jane666666 04/12/14 11:15:32 PM
#6914   He said the last 3 quarter's not the kampman 04/12/14 09:30:54 PM
#6913   Yes, the price includes shipping. . .I received Jeff-M 04/12/14 09:19:09 PM
#6912   I presume that includes shipping. JohnCM 04/12/14 08:40:23 PM
#6911   Sounds good; personally, I like the regular coconut Jeff-M 04/12/14 05:42:07 PM
#6910   Thanks Jeff. I've never had them but Guynms26 04/12/14 04:30:15 PM
#6909   Pulse new designed bottles RMcNasty1 04/11/14 11:06:03 PM
#6908   So what does Mr Yates know why sales jane666666 04/11/14 10:53:56 PM
#6907   Yes, Guy you can mix them. I Jeff-M 04/11/14 10:40:39 PM
#6906   Good to know Jeff! Thanks for that. Guynms26 04/11/14 10:00:12 PM
#6905   Yes that is right, it cost me 45 jane666666 04/11/14 08:48:20 PM
#6904   I just called the corporate office and that Jeff-M 04/11/14 05:59:09 PM
#6903   There's an error there somewhere; I got 24 Jeff-M 04/11/14 05:52:17 PM
#6902   I noticed that too. And a case Guynms26 04/11/14 05:38:39 PM
#6901   Dave, looking at it again...I opened the website Kathryn2 04/11/14 04:20:13 PM
#6900   Dave, isolating the single image. Try this. (And Kathryn2 04/11/14 04:14:18 PM
#6899   Hopefully this link will work. Look at the metrodavef 04/11/14 02:55:39 PM
#6898   The website has been updated now to buy hubabuba 04/11/14 07:49:22 AM
#6897   "I had to call the main office in JohnCM 04/10/14 10:42:00 PM
#6896   280,000 cases with 12 cans per case is metrodavef 04/10/14 11:37:48 AM
#6895   12 pks that is. kampman 04/09/14 04:06:09 PM
#6894   That's 280000 12 post a month and can kampman 04/09/14 04:05:26 PM
#6893   I had to call the main office in Jeff-M 04/09/14 12:22:01 PM
#6892   In a perfect world it should not take metrodavef 04/09/14 12:12:24 PM
#6891   Thanks, but I find it strange that they FullVessel 04/09/14 11:57:14 AM