SureTrader SureTrader SureTrader
Home > Boards > US OTC > Food - Beverages >

Pulse Beverage Corp. (PLSB)

Add PLSB Price Alert      Hide Sticky   Hide Intro
Moderator: Guynms26
Search This Board:
Last Post: 1/20/2017 8:55:30 PM - Followers: 56 - Board type: Free - Posts Today: 0

Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 65,076,037 10/22/2015
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113
Email [email protected]


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


All messages, including iBox content, are the opinion of the posters, are no substitute for your own research, and should not be relied upon for stock trading or any other purpose.
Also, keep in mind that moderators may or may not have a position in said stock.  Being a moderator isn't a sign of endorsement.
Please keep your posts on topic because your message(s) may be removed when:
* Posting content that's off-topic to the subject of this board; (ie on topic is about the company, not people who post)
* Posting statements that don't add value to the discussion; or
* When you violate any other posting term of the iHub User Agreement:
  • 1D
  • 1M
  • 2M
  • 3M
  • 6M
  • 1Y
  • 2Y
  • 3Y
  • 5Y
Current Price
Bid Ask Day's Range
PLSB News: Proxy Statement (definitive) (def 14a) 01/11/2017 03:33:59 PM
PLSB News: Current Report Filing (8-k) 01/10/2017 02:54:32 PM
PLSB News: Proxy Statement - Merger or Acquistion (preliminary) (prem14a) 11/22/2016 06:02:18 AM
PLSB News: Quarterly Report (10-q) 11/14/2016 06:15:24 AM
PLSB News: Quarterly Report (10-q) 08/15/2016 05:05:05 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#10842   You said you cashed out of your stock jane666666 01/20/17 08:55:30 PM
#10841   Nobody in their right mind wants this garbage. driller4oil 01/20/17 02:51:32 PM
#10840   Thanks Driller-For what it's worth. geezeragain 01/20/17 01:34:13 PM
#10839   Trying to sell some at the Bid whats jacksira 01/20/17 01:08:45 PM
#10838   Good luck on trying to sell any if jacksira 01/20/17 12:09:44 PM
#10837   I am trying to sell some and put jacksira 01/20/17 10:22:05 AM
#10836   I didn't say I sold this nightmare. I driller4oil 01/20/17 10:06:26 AM
#10835   Good luck the SEC doesn't care about Pennyland. jacksira 01/20/17 03:38:19 AM
#10834   You sold all your Pulse stock? jane666666 01/19/17 08:59:25 PM
#10833   Yes sir you did try to warn everyone driller4oil 01/19/17 05:03:14 PM
#10832   I'm really very sorry about your loss. geezeragain 01/19/17 03:55:02 PM
#10831   Let's face the reality about this company. driller4oil 01/19/17 10:45:00 AM
#10830   Than go to the meeting to let him know. jane666666 01/18/17 06:09:29 PM
#10829   Hello all, been away past week but I ChinaDude 01/18/17 12:37:19 PM
#10828   Most likely that they ran out of cash geezeragain 01/16/17 01:14:39 PM
#10827   They sold the rights in Canada but will jane666666 01/14/17 11:52:02 AM
#10826   Sure Bobby. That's why they sold PLSB's Canadian geezeragain 01/13/17 10:46:22 AM
#10825   Dave, Is that true? They can't keep up BobbyGee 01/11/17 10:20:35 PM
#10824   Good deal Guy, dave18 01/11/17 10:27:55 AM
#10823   You are 100% correct! I literally have BobbyGee 01/11/17 09:05:32 AM
#10822   DuPont says "Better Living Through Chemistry" geezeragain 01/10/17 11:04:44 AM
#10821   Those are my two favorites, CW and Strawberry BobbyGee 01/10/17 05:41:42 AM
#10820   Well, my pharm stock got bought out today. Guynms26 01/09/17 09:53:30 PM
#10819   Jack, There is no way they have only ChinaDude 01/09/17 12:29:53 PM
#10818   Not wanting to hear that news! Usually is jacksira 01/09/17 11:55:08 AM
#10817   Can someone please tell me how they get Kvr10 01/07/17 08:43:51 PM
#10816 Could this be right 71 million jacksira 01/07/17 01:37:04 PM
#10815   I realize this why won't management sell us jacksira 01/05/17 11:36:32 PM
#10814   I think they have to post news of driller4oil 01/05/17 06:51:35 PM
#10813   China--Success depends on whether you pay attention to geezeragain 01/05/17 03:55:42 PM
#10812   Jack, I don't think it was the market ChinaDude 01/05/17 12:34:58 PM
#10810   Happy New Year ! "17" looks good! A rebirth BobbyGee 01/03/17 11:30:21 AM
#10809   Is this company ever going to post any news? jacksira 01/01/17 02:49:50 PM
#10808   Happy New Year! driller4oil 01/01/17 11:37:30 AM
#10807   That is a very rational response. geezeragain 12/31/16 03:55:45 PM
#10806   Why would I blame anyone but myself if Guynms26 12/31/16 12:33:54 AM
#10805   Bought some more today cost basis is at jacksira 12/30/16 03:35:44 PM
#10804   Who you gonna blame? geezeragain 12/30/16 01:55:42 PM
#10803   That far down? Haha. I'm averaging .296. Guynms26 12/28/16 11:39:43 PM
#10802   How did you ever average that far down? driller4oil 12/28/16 02:18:56 PM
#10801   Someone just wrote off 525,000 shares. Sad Guynms26 12/28/16 12:56:45 PM
#10800   Dave, I know that feeling. I cherish Guynms26 12/28/16 07:43:47 AM
#10799   Hey Bob, thanks for the kind words. dave18 12/27/16 06:30:10 PM
#10798   Sorry Dave about your Dad. I missed your BobbyGee 12/26/16 04:12:10 PM
#10797   Thanks BobbyGee. I had a pretty Guynms26 12/25/16 08:26:31 PM
#10796   So sorry Jane666666. May 2017 be a Guynms26 12/25/16 08:23:44 PM
#10795   Dave, I'm so sorry to hear that. Guynms26 12/25/16 08:22:55 PM
#10794   Thank you Bob for your caring just as jane666666 12/23/16 06:24:43 PM
#10793   Guy, My statement about tragedies that I said BobbyGee 12/23/16 05:34:57 PM
#10792   Jane, You are right. He's probably buying up shares BobbyGee 12/23/16 05:02:45 PM