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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

Share Structure

OS: 51.4 M 05/20/2013
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.


   NBT Equities Research report price target $5.50

Goldman Small Cap Research: "We Believe PLSB could reach $4.00 by mid-year", "...and ultimately be acquired for between $8-10".

Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired. As far as we are concerned, this stock is Clearly Canadian II, will run to $4, and ultimately be acquired for between $8-10.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Pulse Inks Deal With Unique Foods To Distribute Natural Cabana® Coconut Water Throughout Canada 09/04/2014 07:00:00 AM
PLSB News: Pulse Issues Letter To Shareholders 08/14/2014 07:00:00 AM
PLSB News: Pulse Partners With Smashburger And Enters Multi-Billion Dollar Food Service Business 08/05/2014 07:00:00 AM
PLSB News: Pulse Partners With Smashburger And Enters Multi-Billion Dollar Food Service Business 08/05/2014 07:00:00 AM
PLSB News: Pulse Partners With Smashburger And Enters Multi-Billion Dollar Food Service Business 08/05/2014 07:00:00 AM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#8233   My understanding is the trial is limited to driller4oil 10/24/14 09:07:28 AM
#8232   I havent seen anyone say just how BIG gigatt2me 10/24/14 12:02:55 AM
#8231   Yes I sure wish they would say something. jane666666 10/23/14 07:20:29 PM
#8230   Sure is quiet around here. Go Broncos! driller4oil 10/23/14 07:08:06 PM
#8229   Unique of Canada: dave18 10/22/14 11:42:25 AM
#8228   Unique of Canada did indeed change their Facebook dave18 10/22/14 11:25:30 AM
#8227   Unique of Canada has changed their facebook page RMcNasty1 10/22/14 10:48:04 AM
#8226   Driller - No problem at all. We appreciate RMcNasty1 10/21/14 09:28:50 PM
#8225   Hey Driller, dave18 10/21/14 06:06:53 PM
#8224   I'm sharing this with everyone to help with Guynms26 10/21/14 05:50:07 PM
#8223   Keep in mind that this deal with Walmart driller4oil 10/21/14 05:32:01 PM
#8222   They are not in every Supercenter in Colorado. dave18 10/21/14 04:41:41 PM
#8221   Photos from Dave at Smashburgers.... Guynms26 10/21/14 04:02:38 PM
#8220   Photos from Dave from King Soppers... Guynms26 10/21/14 04:02:01 PM
#8219   Photos from Dave at Wal-Mart... Guynms26 10/21/14 04:00:58 PM
#8218   I was in Tulsa this last weekend on Burchero 10/21/14 03:13:10 PM
#8217   I stand corrected. What I meant was every driller4oil 10/21/14 02:29:25 PM
#8216   What got you started with PLSB? geezeragain 10/21/14 12:25:15 PM
#8215   Guynms26, dave18 10/21/14 12:03:23 PM
#8214   Hi Driller - As an investor in PLSB, RMcNasty1 10/21/14 10:28:12 AM
#8213   Coke stock is down this morning 5%. Guynms26 10/21/14 08:47:45 AM
#8212   Send them to me Dave. and Guynms26 10/20/14 07:34:18 PM
#8211   Extra Extra read all about it...Wait we need jane666666 10/20/14 05:19:35 PM
#8210   Thanks Dave, mybe the display was not as jane666666 10/20/14 05:09:23 PM
#8209   Update From Denver: dave18 10/20/14 03:59:19 PM
#8208   I know because I have a connect at driller4oil 10/18/14 04:27:52 PM
#8207   Not even the circus will take those kind jane666666 10/18/14 01:09:32 PM
#8206   Ever notice how some people have nothing to Jeff-M 10/18/14 12:29:08 PM
#8205   6M Sales MNST +8.5%, PLSB -9.1% geezeragain 10/18/14 12:19:32 PM
#8204   They did mention Walmart and Costco in the jane666666 10/18/14 09:49:42 AM
#8203   Jane, The Walmart you gave me the dave18 10/18/14 09:14:25 AM
#8202   I don't remember this move or PR ... JohnCM 10/17/14 11:39:26 PM
#8201   Dave did you get any pictures to download. jane666666 10/17/14 10:50:01 PM
#8200   Listen closely, Every Walmart in Colorado has already driller4oil 10/17/14 08:40:28 PM
#8199   Geezer, Walmart has plenty of shelf space and Guynms26 10/17/14 08:30:49 PM
#8198   Trolling for 28 - 32's seems like the JohnCM 10/17/14 07:29:33 PM
#8197   Anytime... jane666666 10/17/14 02:36:20 PM
#8196   Thanks Jane dave18 10/17/14 02:33:48 PM
#8195   The one on 200w 136 Ave, Denver Co. jane666666 10/17/14 02:31:32 PM
#8194   Jane, I live in Denver. Which dave18 10/17/14 02:07:47 PM
#8193   Jane, I live in Denver. Which dave18 10/17/14 02:07:05 PM
#8192   Wow, Pulse must be scaring/bothering someone, somewhere. . Jeff-M 10/17/14 01:16:55 PM
#8191   They do look nice sitting with those name jane666666 10/17/14 11:18:03 AM
#8190   Guy: Walmart needs your advice: geezeragain 10/17/14 10:54:54 AM
#8189   Me too!! That's good news. Would Guynms26 10/16/14 11:50:45 PM
#8188   Thanks for verifying Jane ... And you guys RMcNasty1 10/16/14 07:06:16 PM
#8187   "Yes I called one Walmart out in Denver,they JohnCM 10/16/14 05:11:48 PM
#8186   Yes I called one Walmart out in Denver,they jane666666 10/16/14 04:46:26 PM
#8185   News to me ... JohnCM 10/16/14 04:25:57 PM
#8184   Healthy beverages? geezeragain 10/16/14 12:21:41 PM