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Pulse Beverage Corp. (PLSB)

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Last Post: 11/28/2015 10:52:39 AM - Followers: 61 - Board type: Free - Posts Today: 0

Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 65,076,037 10/22/2015
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Quarterly Report (10-q) 11/13/2015 05:06:34 PM
PLSB News: Current Report Filing (8-k) 11/10/2015 05:07:46 PM
PLSB News: Quarterly Report (10-q) 08/14/2015 06:07:14 PM
PLSB News: Pulse upgrades to OTCQX Marketplace 06/24/2015 09:00:00 AM
PLSB News: OTC Markets Group Welcomes Pulse Beverage to OTCQX 06/24/2015 07:00:00 AM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#9943   Why don't you go visit Pandora or AMZN jane666666 11/28/15 10:52:39 AM
#9942   Newsflash! I'm already rich. No help from you. driller4oil 11/27/15 05:56:30 PM
#9941   No Pain, No Gain! geezeragain 11/27/15 01:19:50 PM
#9940   I'm sorry to be late to the Thanksgiving Kathryn2 11/27/15 12:52:54 AM
#9939   The only pain around here I was referring driller4oil 11/26/15 10:11:15 PM
#9938   driller4oil Bill Clinton feels your pain geezeragain 11/26/15 09:07:10 PM
#9937   Their new Coconut Water will change the game. jane666666 11/26/15 05:12:15 AM
#9936   WHAT A PAIN! driller4oil 11/25/15 03:19:12 PM
#9935   Guy--You promulgated a false assumption that adding "distributors" geezeragain 11/25/15 11:42:34 AM
#9934   I'm with you Guy...I live in the DMV, FullVessel 11/25/15 09:07:54 AM
#9933   You know, I'm disappointed in Pulse's numbers. Guynms26 11/25/15 12:12:08 AM
#9932   Without ads, what will motivate new buyers? geezeragain 11/24/15 12:54:49 PM
#9931   Pulse Secures Distribution In The States Of Iowa, Guynms26 11/24/15 09:48:25 AM
#9930   Than you will lose out... jane666666 11/20/15 02:59:08 PM
#9928   Waiting patiently for that 0.01 CaboVerde 11/20/15 09:54:01 AM
#9927   He needs to get on the next Geico jane666666 11/20/15 05:11:13 AM
#9926   Hey funny man. driller4oil 11/19/15 07:50:20 PM
#9925   Hey PLSB bulls, here's your big chance! geezeragain 11/19/15 10:56:54 AM
#9924   Thanks John for a possible positive outlook. BobbyGee 11/19/15 09:26:37 AM
#9923   If this stock catches fire, a move over JohnCM 11/18/15 09:25:53 PM
#9922   I am no financial advisor but if you JohnCM 11/18/15 09:22:01 PM
#9921   Overall this looks positive ... JohnCM 11/18/15 09:18:58 PM
#9920   In a way, they've sold already to TCA geezeragain 11/17/15 03:08:40 PM
#9919   No one is going to by these idiots upontheroof89 11/16/15 05:05:14 PM
#9918   I've never waited this long for anything!!! I'm FullVessel 11/16/15 12:36:28 PM
#9917   Okay until June '16: Then? geezeragain 11/16/15 10:48:44 AM
#9916   Q3 report out.. Business Highlights - Third Quarter 2015 Guynms26 11/13/15 07:35:27 PM
#9915   Another Bozo... jane666666 11/12/15 07:13:34 PM
#9914   Not necessary now that they just borrowed 3.5 million. driller4oil 11/12/15 03:32:52 PM
#9913   1/10 Reverse split soon CaboVerde 11/12/15 12:31:38 PM
#9912   I'd wait for the report to come out. Guynms26 11/11/15 11:41:50 PM
#9911   Good news = Bail out? geezeragain 11/11/15 07:09:38 PM
#9910   If you don't need the small loss then jane666666 11/11/15 03:04:51 AM
#9909   New investor here and wondering if I should murraythek 11/11/15 02:19:42 AM
#9908   About TCA Fund Management Group driller4oil 11/10/15 10:19:42 PM
#9907   Pulse Closes On $3.5 Million Revolving Credit Facility DENVER, Guynms26 11/10/15 07:36:55 PM
#9906   How do you add 700 + doors without upontheroof89 11/10/15 06:50:06 AM
#9905   Sure would like to be bought out. KO, jacksira 11/10/15 02:44:38 AM
#9904   Wait then indefinitely then... jane666666 11/09/15 07:50:38 PM
#9903   Not sure what the point would be to Porwest 11/09/15 03:16:35 PM
#9902   I am still waiting for this POS to CaboVerde 11/09/15 10:27:08 AM
#9901   $18.80 sell = price down 1.05% geezeragain 11/06/15 12:59:48 PM
#9900   Sooooo...when is the Q-report due out? FullVessel 11/06/15 11:29:29 AM
#9899   Sure would be great if that happens. Guynms26 11/06/15 12:14:43 AM
#9898   I'm predicting profits in this quarterly report!!!! FullVessel 11/04/15 11:13:28 PM
#9897   PLSB must be about to show great results? geezeragain 11/03/15 12:06:34 PM
#9896   Than you won't buy back. jane666666 11/02/15 07:27:24 PM
#9895   I will buy back at .01 CaboVerde 11/02/15 12:00:13 PM
#9894   Innovate- make changes in something established especially by jane666666 11/01/15 01:31:33 PM
#9893   What did PLSB "innovate"? geezeragain 11/01/15 11:11:41 AM