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Pulse Beverage Corp. (PLSB)

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Last Post: 3/26/2017 10:10:58 AM - Followers: 154 - Board type: Free - Posts Today: 18

Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 65,076,037 10/22/2015
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113
Email [email protected]


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.




Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Pulse Beverage Announces That Orders Have Nearly Tripled Month Over Month 03/07/2017 09:00:00 AM
PLSB News: Flash Foods, a Division of CST Brands, Now Offering Natural Cabana(R) Coconut Water in 167 Convenience Stores in Georgia and ... 02/20/2017 09:00:00 AM
PLSB News: Pulse Beverage Secures Capital to Accelerate New Product Shipments of Its Trademark Cabana Coconut Water 02/02/2017 09:00:00 AM
PLSB News: Current Report Filing (8-k) 01/24/2017 06:12:51 AM
PLSB News: Proxy Statement (definitive) (def 14a) 01/11/2017 03:33:59 PM
#12270  Sticky Note Calling all Longs: Tagprofenrir 03/23/17 08:30:43 AM
#11824  Sticky Note The Pulse Beverage Corporation is an innovative beverage wealththrupennies 03/17/17 11:53:54 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#12874   That's your cue..PLSB Liquid1974 03/26/17 10:10:58 AM
#12873   Thanks for your DD, i like to see Eltp 03/26/17 09:53:49 AM
#12872   Yes, I was surprised to see that, Eltp 03/26/17 09:50:00 AM
#12871   Blind taste test results GTF 03/26/17 09:30:40 AM
#12870   It's a OTCQX, this will move $.50 this Liquid1974 03/26/17 09:00:31 AM
#12868   Great Information you shared.. Decarz 03/26/17 05:54:41 AM
#12867   Whats the updated SS here? With all the ScreenerBoy 03/26/17 04:15:45 AM
#12866   Warren Buffet would never invest in a piece jacksira 03/26/17 04:00:48 AM
#12865   Where did you get/hear that information?? ShowMeTheMoney2day 03/26/17 03:59:53 AM
#12864   why ?; IF real products, contracs, many buyers, knrorrel 03/26/17 03:21:05 AM
#12863   MM played down, because they wanted to load knrorrel 03/26/17 03:16:42 AM
#12861   real product, wal-mart - says it all knrorrel 03/26/17 02:01:09 AM
#12860   think monday up.... good high knrorrel 03/26/17 01:55:42 AM
#12859   I agree knrorrel 03/26/17 12:53:20 AM
#12858   Nice, looking to retire early here but I'll Eltp 03/26/17 12:49:38 AM
#12857   Mst likely why NBEV is in discussions with PLSB. Sonomavalley 03/26/17 12:04:40 AM
#12856   I don't care what the next quarterly report driller4oil 03/25/17 11:50:55 PM
#12855   Far from it. I am a rich retired driller4oil 03/25/17 11:40:56 PM
#12854   Life goes on my friend!! Luckyus 03/25/17 11:19:00 PM
#12853   Did you lose your life savings on it Eltp 03/25/17 10:31:12 PM
#12852   I was one of the very first PLSB driller4oil 03/25/17 10:15:44 PM
#12851   I applaud your patience , looks like you've SHEEPWOLF 03/25/17 10:05:18 PM
#12849   And the tooth fairy will be here tonight. driller4oil 03/25/17 10:00:45 PM
#12848   PLSB has been in many retailers including Smash driller4oil 03/25/17 09:57:26 PM
#12847   Nice try, the big april is coming soon!!! Luckyus 03/25/17 09:37:23 PM
#12846   $PLSB 30 MINUTE CHART FEATURING $104,000.00 BIDDER SHEEPWOLF 03/25/17 09:36:39 PM
#12845   Apparently you know nothing about PLSB. All these driller4oil 03/25/17 09:34:15 PM
#12844   HUGE DUMP COMING SOON. 0.0010 THEN 0.0001 COMING greatest_of_them_all 03/25/17 09:19:00 PM
#12843   Most folks have no idea why companies go SHEEPWOLF 03/25/17 08:36:18 PM
#12842   Hey my friend I would never give you jacksira 03/25/17 06:50:21 PM
#12841   This is a great analogy he is either jacksira 03/25/17 06:36:58 PM
#12838   yep. me too alinswift. decent lil company guidelines 03/25/17 06:21:14 PM
#12837   Good luck waiting on the latest "earnings"! Spin jacksira 03/25/17 06:18:26 PM
#12836   Constant borrowing at loansharker rates can't afford to jacksira 03/25/17 06:16:54 PM
#12835   No, you have a lot to learn $1.45 jacksira 03/25/17 06:12:03 PM
#12834   So less product, less cost, less shipping costs. jacksira 03/25/17 06:10:22 PM
#12833   I have stated I own some of this jacksira 03/25/17 06:06:16 PM
#12829   Nope to all of the above...Just a investor jane666666 03/25/17 05:08:37 PM
#12828   Navy87-PLSB/Jane: a story novelists couldn't write. geezeragain 03/25/17 05:02:48 PM
#12827   Jane Come clean Navy87 03/25/17 04:40:26 PM
#12821   Some Walmart have them some don't...pulse is doing jane666666 03/25/17 04:23:36 PM
#12819   People will invest with or without you...your making jane666666 03/25/17 04:15:52 PM
#12818   Higher compared with them... jane666666 03/25/17 04:13:19 PM
#12816   Tag-> Do you actually think that earnings will geezeragain 03/25/17 03:41:08 PM
#12815   Why did you sell if you are so jacksira 03/25/17 03:14:23 PM
#12814   We are generating lots of buzz under my Tagprofenrir 03/25/17 03:09:42 PM
#12813   You are missing my point if you do jacksira 03/25/17 02:58:15 PM