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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

Share Structure

OS: 51.4 M 05/20/2013
Market Cap

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.

Advisory Team

Dr. Pam Peeke - Advisor
Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland, School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning “National Body Challenge” Series and is the host of the “Could You Survive?” Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD’s 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America’s leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™. For more information visit:

Bruce Horton - Advisor
Mr. Horton is a seasoned businessman and principal advisor to the Pulse management group. Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.


   NBT Equities Research report price target $5.50

Goldman Small Cap Research: "We Believe PLSB could reach $4.00 by mid-year", "...and ultimately be acquired for between $8-10".

Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired. As far as we are concerned, this stock is Clearly Canadian II, will run to $4, and ultimately be acquired for between $8-10.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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Current Price
Bid Ask Day's Range
PLSB News: Pulse's Natural Cabana® Coconut Water Rapidly Expands Its Footprint In Canada 07:00 AM
PLSB News: Pulse's Natural Cabana® Coconut Water Rapidly Expands Its Footprint In Canada 07:00 AM
PLSB News: Pulse Inks Deal With Unique Foods To Distribute Natural Cabana® Coconut Water Throughout Canada 09/04/2014 07:00:00 AM
PLSB News: Pulse Issues Letter To Shareholders 08/14/2014 07:00:00 AM
PLSB News: Pulse Partners With Smashburger And Enters Multi-Billion Dollar Food Service Business 08/05/2014 07:00:00 AM
News News Alert: Pulse's Natural Cabana® Coconut Water Rapidly Expands Its Footprint In Canada 10/31/2014 07:00:00 AM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#8358   NEWS Pulse's Natural Cabana® Coconut Water Rapidly Expands Its Guynms26 10/31/14 08:32:46 AM
#8357   Not keeping the website current with news releases ... JohnCM 10/31/14 01:17:59 AM
#8356   Hammering Facebook site with a few comments here JohnCM 10/31/14 01:13:27 AM
#8355   I agree that not getting back to investors Guynms26 10/30/14 10:41:53 PM
#8354   Becouse the stock has risen, not becouse they jane666666 10/30/14 10:41:19 PM
#8353   You are right. Amazon would have been a Ready4bluesky 10/30/14 10:38:28 PM
#8352   Well you could have invested in Amazon even jane666666 10/30/14 10:32:18 PM
#8351   I never claimed to be a beverage industry Ready4bluesky 10/30/14 10:22:06 PM
#8350   Mybe you should start your own beverage company jane666666 10/30/14 10:13:57 PM
#8349   "Walmart deals are fluff?" JohnCM 10/30/14 10:01:34 PM
#8348   Walmart deals are fluff? It might be one Ready4bluesky 10/30/14 09:53:46 PM
#8347   Maybe, but what is worse ... JohnCM 10/30/14 09:50:13 PM
#8346   Thanks for trying, Guy. It has been two Ready4bluesky 10/30/14 09:46:17 PM
#8345   Good job. Now let me check the close ... JohnCM 10/30/14 09:41:02 PM
#8344   I just tried calling and I talked to Guynms26 10/30/14 04:41:21 PM
#8343   Not all shares were sold. I bought some. driller4oil 10/30/14 03:52:55 PM
#8342   Did the Fit Hit the Shan? geezeragain 10/30/14 03:50:25 PM
#8341   BAA USD Banro Corp JohnCM 10/30/14 03:39:16 PM
#8340   Guy, did you get in touch with anyone Ready4bluesky 10/30/14 03:08:42 PM
#8339   Think of what an investment here will turn Ready4bluesky 10/30/14 03:07:18 PM
#8338   Hang in there. It's going to pay off driller4oil 10/30/14 02:56:07 PM
#8337   PLSB USD Pulse Beverage Corporation JohnCM 10/30/14 10:51:42 AM
#8334   That's what I wanted to hear. Thanks! Ready4bluesky 10/30/14 10:30:23 AM
#8333   I'm accumulating a little at a time. driller4oil 10/30/14 10:11:24 AM
#8332   I'm not going to give you the opportunity driller4oil 10/30/14 10:07:34 AM
#8331   Yes we know you will biy at least Ready4bluesky 10/30/14 10:02:44 AM
#8330   Another seller this morning. Hopefully it was the driller4oil 10/30/14 09:47:15 AM
#8329   It's a wonderful day for a PR ... JohnCM 10/30/14 09:46:45 AM
#8328   I'm not at all upset. I've got lots driller4oil 10/30/14 09:35:55 AM
#8327   Transparency has definitely not been there strong point. upontheroof89 10/30/14 09:35:53 AM
#8326   Now that everyone has had a day to Navy87 10/30/14 09:34:03 AM
#8324   Agreed Jane. Nothing good comes from whining Guynms26 10/30/14 09:27:10 AM
#8323   Hoping to see 1,000,000 on the bid this Ready4bluesky 10/30/14 09:25:59 AM
#8320   Thanks for your comment, I'am down money in jane666666 10/30/14 09:17:57 AM
#8319   Today will be a telling day ... JohnCM 10/30/14 09:15:35 AM
#8318   Driller, are you still planning on buying "at Ready4bluesky 10/30/14 09:14:29 AM
#8316   Hey I'm still hoping for the same long Ready4bluesky 10/30/14 08:47:47 AM
#8315   So what if someone made a crazy prediction Guynms26 10/30/14 01:40:17 AM
#8314   Green days are unusually rare ... JohnCM 10/30/14 12:06:13 AM
#8313   I know for a fact certain folks here Ready4bluesky 10/29/14 11:42:50 PM
#8312   And just what date do you predict those jane666666 10/29/14 11:41:18 PM
#8311   John, this one and our Gold one had Guynms26 10/29/14 11:35:06 PM
#8310   It wasn't long ago when you posted positive Guynms26 10/29/14 11:33:51 PM
#8309   That was funny,and yes your still a Clown. jane666666 10/29/14 11:33:01 PM
#8308   Well, I’ve been calling for .20’s for months. Ready4bluesky 10/29/14 11:05:14 PM
#8307   A clown indeed. driller4oil 10/29/14 09:55:58 PM
#8306   What a Clown. jane666666 10/29/14 09:32:28 PM
#8305   2,000,000 I mean 2,000 crap I dunno. How Ready4bluesky 10/29/14 09:11:52 PM
#8304   And so how many shares do you own jane666666 10/29/14 09:09:15 PM
#8303   Oh the naysayers will look awful funny real jane666666 10/29/14 09:05:26 PM