The CVSL Story
CVSL evolved from the strategic vision of the direct selling industry's most
experienced visionary and leader, John Rochon.
Mr. Rochon is the former chairman and CEO of Mary Kay Inc., a company he led threough global expansion to 37 countries and a highly successful management-led leveraged buyout, as well as aggresive innovation in the Internet technology to support the company's independent sales force. Mr. Rochon was also the largest shareholder of Avon. As a direct selling pioneer, he realized that the industry was ripe for a dramatic new step.
In September of 2012, Mr. Rochon acquired a publicly-reporting company whose stock traded over-the-counter, called Computer Vision Systems Laboratories. (The company originally had developed medical devices). Mr. Rochon named a new board of directors that included experts in direct selling and announced his stategy of making CVSL a holding company - as he also put it , a "docking station" - for acquiring multiple direct selling companies.
As part of CVSL, each company would keep its own unique identity, leadership, brand and culture. The product lines and sales force of the seperate CVSL companies would not be mixed. All companies would benefit from shared ideas and efficiencies in the "back of the house," such as finance, IT and supply chain.
An example of this model in another industry is LVMH (Louis Vuitton Moet Hennessey), a company where distinct brands operate seperately under one umbrella.
The first direct seller to become part of CVSL was the much-loved brand of American hand-crafted baskets and other home furnishings, The Longaberger Company, in March of 2013.
CVSL will announce additional companies as agreements are reached to
bring them into the CVSL family.
Richmont Holdings, a $3 billion (US) Holding Company
All Rights Reserved © 2012 CVSL, Inc.
CVSL has buyouts with $7 billion in total
several are close
CVSL Announces $20 Million Sale Of 4% Convertible Notes To Richmont Capital Partners V LP
"From the day my father founded our company, it was a dream of his that someday we could give our
sales force and employees and customers the opportunity to become owners in our company"
Richmont Still Interested in All or Part of Avon
Former Avon Products shareholder tied to
is fashioning a takeover bid for Avon
The Mary Kay, CVSL, Richmont connection
New Arrow Corporation
16251 Dallas Pkwy Fl 10
Addison, TX 75001
Foreign For-Profit Corporation (TX - Active)11/10/2012
Mary Kay Inc.
16251 Dallas Parkway
John P. Rochon, age 61, the Company's Chief Executive Officer and Chairman of its Board of Directors, founded Richmont Holdings, Inc. ("Richmont Holdings") in July 2001, and has served as its Chairman since that time. Richmont Holdings is a private investment and business management company that has offered proprietary techniques for operational, financial, strategic business planning, marketing, and sales strategies for small and large companies since 2001. Mr. Rochon is the founder of the Rochon Premium Brands line of gourmet foods. Mr. Rochon is an investor in and member of the Board of Directors (since 2008) of Jameson Bank, a chartered "Schedule 1" financial institution regulated under the Federal Bank Act in Canada. Since July 2011, Mr. Rochon has been a director of AL International, Inc., a global direct marketer of lifestyle and nutritional products as well as gourmet coffee. Mr. Rochon holds a Bachelor of Science degree and a Master of Business Administration degree from the University of Toronto.
Russell R. Mack , age 61, a director of the Company, is the Executive Vice President and Chief Marketing Officer at Richmont Holdings. Mr. Mack is a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines, and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He received a Juris Doctor degree from George Washington University Law School.
Kelly L. Kittrell, age 54, a director of the Company, is Chief Financial Officer has served as the Chief Investment Officer of Richmont Holdings since January 2005. Mr. Kittrell has more than 25 years of experience in corporate finance, investments, and mergers and acquisitions. Prior to his position at Richmont Holdings, he provided financial advisory services to clients while at Bank of America as a Managing Director in the Private Company Advisory Services practice and as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC. Mr. Kittrell is a member of the CFA Institute and obtained the Chartered Financial Analyst designation in 1996. Mr. Kittrell obtained a Master of Business Administration degree from the University of Texas at Austin and a Bachelor of Science degree from the University of Alabama.
Tami Longaberger , Chairman and CEO of The Longaberger Company, a 40-year old direct selling company that offers hand-crafted baskets and other home furnishings. She was just named "One of the Most Influential Women in Direct Selling" by Direct Selling News. In 2006, President George W. Bush, appointed her chair of the National Women's Business Council, a bipartisan advisory council that recommends policy to the President, Congress and the U.S. Small Business Administration on economic issues important to women business owners. She served as a member of the U.S. delegation to the United Nations Commission on Human Rights and last year was part of a delegation of distinguished Americans who served as observers during free elections in Tunisia. She served on the board of the Woodrow Wilson Center for International Scholars, chaired the U.S. Executive Committee for the 2002 Helsinki Women Leaders Summit, was a board member of the John Glenn Public Policy Institute and has chaired the Direct Selling Association. She is a member of Ohio Business Roundtable and serves on the board of the International Republican Institute. She holds a B.Sc. degree in business administration from The Ohio State University and is a past chair of the University's board of trustees and recipient of the University's Distinguished Service Award. Last year, Longaberger was named "Best Overall Company of The Year," earning the prestigious Stevie Award for Women in Business.
Michael Bishop , president of Actiprime, a personal care and healthy lifestyle product development and marketing company and president of ActiTech, a full service third party manufacturer of items such as creams, hair products, OTC drugs, certified NOP Organic food and personal care products, energizing and relaxing drinks and owner of a decontamination process for herbs and other products. The company owns a state-of-the-art, 600,000 square foot manufacturing and warehouse facility, with customers such as Unilever, TIGI and Estee Lauder. He co-founded Actifirm, a marketer of anti-aging skin care sold in physicians' offices and medi-spas. He founded Active Organics, a leading natural ingredient supplier to the personal care industry, serving as president from 1981 to 2011 before the company was sold to Berkshire Hathaway's Lubrizol Corporation. A chemist holding nine patents, he held development roles with Max Factor, Redken Laboratories, Life Laboratories and Rachel Perry cosmetics. He received his BS and BA degrees from the University of California, Irvine.
Kelly L. Kittrell , CFA, who has more than 25 years of experience in mergers and acquisitions and corporate finance, advising clients on sell-side mandates, buy-side engagements, valuations and capital raising. He provided financial advisory services at Bank of America as a Managing Director in the Private Company Advisory Services practice. He has also served as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC, and in the Corporate Finance practice at KPMG Peat Marwick. Mr. Kittrell has executed transactions in a wide range of industries. He is Chief Investment Officer and Chief Financial Officer at Richmont Holdings. He received his MBA from the University of Texas.
Russell R. Mack , a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He is Executive Vice President for Communication and Marketing at Richmont Holdings. He received his J.D. from George Washington University Law School.
William H. Randall , a 35-year veteran of the direct selling industry who has served in sales, marketing and other senior executive positions in such companies as Mary Kay Inc., BeautiControl Cosmetics and start-up enterprises funded by Sur la Table and Ross Simons. He is a past board member of the Direct Selling Association and is founder and chairman of HatchHoldings LLC which, since 1990, has provided strategic planning and tactical support to senior management of direct selling companies. He received his MBA from Harvard Business School.
John Rochon Jr. ,Vice Chairman and CEO of Richmont Holdings. He has expertise in capital markets and is experienced in financial analysis, mergers and acquisitions, technology and the review, structuring and management of new business opportunities. After receiving his degree in business administration from Southern Methodist University, he worked on Wall Street at JP Morgan Chase before returning to Dallas, where for more than a decade he has run the Rochons' family office. He now oversees Richmont Holdings' financial analysis of potential business transactions and plays a leading role in guiding strategic planning for Richmont.
Julie Rasmussen , Ms. Rasmussen, served as president of Mary Kay Europe, during which time she restructured operations in the region and significantly increased sales and profitability. Prior to that, she launched Mary Kay's operations in Russia and served as president of Mary Kay Russia, heading that market for a decade and leading it to become one of the company's largest.
She launched and led the Hertz franchise in Russia, recently renegotiating a master Hertz Russia franchise agreement, and has launched and managed businesses in such fields as apparel, food and beverage and security. She has advised many companies on doing business in Russia, including RJR Nabisco, Kodak, Johnson & Johnson and Chevron, and has served on the board of the American Chamber of Commerce in Russia as well as president of the Russian Federation of Direct Selling Companies. She has received numerous awards and honors for her international business achievements. She received her B.A. from the University of Virginia and her M.A. in international affairs from Columbia University, where she was editor of the Journal of International Affairs. She has served on many business, education and charitable boards.
"All of the shares issued to Rochon Capital are restricted securities.Of the 49,626,292 shares of Common Stock that were issued and outstanding immediately prior to the First Tranche Closing,
7,062,836 may be sold immediately without restriction"
Shares Outstanding : 487,712,326 a/o Dec 28th, 2012
7,062,836 free trading shares
| Holder || Shares || Reported |
| Heidi Rochon Hafer Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) || 24,750,000 || Jan 15, 2012 |
| Lauren Rochon Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) || 24,750,000 || Jan 15, 2012 |
| ROCHON CAPITAL PARTNERS LTD || 357,086,034 || Jan 10, 2013 |
| Richmont Capital Partners V LP || 60,000,000 || Jan 10, 2013 |