Embark Holdings, Inc. (EMBK)

                                                                                                     

Shareholders

http://www.musclewarfare.com

Business Description

Embark Holdings, Inc.is a cutting edge sports nutrition manufacturer that is passionately driven to create and distribute the absolute highest quality products in the marketplace. Every product we develop has been forged with great experience and focus on maximizing product efficacy for real world results. Furthermore, Muscle Warfare products are rigorously tested by top testing labs to help insure them free of banned substances. We are truly committed to helping all athletes achieve and surpass their highest goals and potential

Daniel Amato is the founder of Muscle Warfare and operates the company as the President and Chief Executive Officer. Mr. Amato has built a team of professionals that execute with a passion and deliver results.
 
After Obtaining an Associate’s degree in the medical field 19 years ago, Mr. Amato started his business career as a Radiation Therapist at Montefiore Hospital. He continued in this field for 4 years working at the prestigious Mount Sinai Hospital in Manhattan, Good Samaritan Hospital in Palm Beach and St. Mary’s Hospital in Florida. As a result of his training and experiences in therapy, gaining additional knowledge in specialized nutrition and taking care of the human body became a priority professionally and personally.
 
Mr. Amato, who was naturally passionate about his health, took supplements and exercised regularly from a young age. He decided he could make a difference in the lives of people by developing supplements to help athletes various needs, so he started a supplement business and became a determined and successful entrepreneur. Mr. Amato’s sole intent was to help people improve their strength, muscle mass and health as a way of life, similar to what he had discovered for himself.
 
Mr. Amato started Samson Distributing, Inc. in 1998; and has now become an industry known leader for both the research and discovery of innovative ingredients, product formulation designs and a developer of strong marketing strategies. He has owned and operated four highly profitable companies in the sports nutrition space during a 15 year span. All of these businesses were self-funded from inception, without outside investment. In 2005, he received the coveted : “Rising Star” Award from GNC, and each of his companies have reached and sustained substantial profitability for many years with total consolidated company sales in 2006, reaching $22.6 million and profitable. Since 1998, and the emergence of his company Samson, Mr. Amato has been profitable within the sports nutrition and supplement industry for the entire 13 years span. During the past 4 years he has maintained profitability in 3 of his mail order companies, while using the profit to carefully fund the start-up of Muscle Warfare, Inc.
 

Sports Nutrition: Industry Outlook
 
The Sports Nutrition Market is among the fastest and was one of the most resilient markets since the 2007 market downturn, experiencing impressive growth during this entire period. This strong and rapid market growth is forecasted by experts to continue for years to come due to continued and growing use and promotion of these products by elite professional athletes and bodybuilders. In addition, the amateur athlete market continues to expand and grow which is increasing the use of these products; this segment is expected to exceed $6 billion by 2018 according to the most recent Consumer Trend Reports.
 
Currently, GNC is the world’s largest retailer of sports nutrition products in the US, they have indicated that the sports nutrition segment does approximately $3.2 billion dollars in business annually, and they expect it to reach $4.3 billion by 2015 (GNC analysts expect an approximate 8% growth rate in this niche market in 2013). There is no expected slowdown to the explosive growth in the sports nutrition market, as stated above in the Consumer Trends report, which is also backed by a food and health survey from the International Food Information Council. Accordingly, it is because more people are adopting healthier lifestyles which utilize these products and the market for new products is steadily increasing as these products are being created to be used in a convenient manner by consumers.

 

Source: Embark Holdings/Muscle Warfare