ISM International specializes in innovation, technology and manufacturing organic products. ISM also specializes in acquiring small on-going companies.Ism now has the ability to produce full feature movies and TV Commercials.Ism also owns a Fleamarket and a small investment company. ISM distribute a series of Wi-Fi products and ISM is involved in the development of new devices focussing on Clean, Green Energy.
ISM International increases its production capacity using outside fulfillment houses and expand its sales effort using professional organization already involved with local discount retail chains, supermarkets, drug stores, and gift shops in the Massive City area. ISM International was established in 2005 in response the consumer demand for new and organic products.
The company manufactures and distributes several innovative products which are marketed as a high-quality, but discount, alternative to the existing range of similar products on the market. Since its founding, the business has proven to have found the market niche and will generated an impressive income for the company. Given the company’s great potential record of success in testing the products, the owners now intends to devote all of their attention to ISM International marketing by managing the business full-time and expanding its reach by enhancing existing production capacity and quality and adding additional product lines for expanding the company’s sales efforts.
ISM - Mission
ISM Unique Features
The mission of ISM International is to provide consumers with its brands MyGirl™, SwatBra™, BioSolvant® and QW Energy™ as high-quality products at a reasonable price. Plus TV advertizing. Because of its small scale of operation and narrow focus, ISM International has been, and will continue to be, able to provide their products of equal or better quality than the major brands.
ISM International will continue to market superior products and plans to add new products to its product mix as the company progresses. These products will be made of the same or better quality as the major retailers products offer but yet will retail for about half the price of existing brands. ISM International intends to increase its production capacity using outside fulfillment houses and expand its sales effort using professional organization already involved with local discount retail chains, supermarkets, drug stores, and gift shops in the Massive City area.
Eventually, the company will broaden its scope to include regional and national distribution. Its typical customers are those quality conscious, yet frugal, consumers, many of whom are from lower-income families that seek to stretch their budgets wherever possible but acquire high quality products. ISM International intends to meet the needs of this broad segment of consumers through the provision of low-cost with great quality. The green products will be marketed as such, with an emphasis on their quality to distinguish ISM International products from major brands which emphasize price.
In carrying out the above measures, ISM International expects to establish itself as the preferred brand in the market for which a wide-range of consumers which recognize and trust ISM as a prime quality manufacturer.
In addition to ISM International Organic Products, there are three companies nationwide which provide similar products. ISM International, however, has several unique features which distinguish it from competitors in the industry.
First, while the competitive advantage of any quality products manufacturer is its ability to compete on price, the ISM International brands are organic have a unique image among similar products: that of a quality and odorless.
Where competing with consumers products manufacturers attempt to capitalize solely on their on their low price in relation to the major brands, they limit their appeal to value-conscious consumers. ISM International, on the other hand, has attempted to create a brand identity associated with quality, as well as value. ISM International believes that consumers are attracted to innovative discount products which emphasize their quality in addition to affordability.
Therefore, while the perception exists among consumers that discount products are not as effective, ISM International believes that a company such as it can further dispel this notion through clever advertising and promotion which will substantially broaden its appeal among brand-conscious consumers. This strategy will effectively allow ISM International to become the brand of choice for the value-conscious consumer and potentially an even broader market segment.
Second, ISM International has and will continue to stress its proximity to US markets and its just-in-time inventory system as a method for enhancing delivery of orders and providing quality customer service. By continuing to focus on these markets, ISM International can fine tune its operations for both products and establish limited brand awareness before expanding its scope Internationally.
Third, ISM International will stress the reliability of its products. Consumers will be made aware of the fact that the products from ISM International are equally, if not more, effective than the higher-priced, and name brand products on the market. In this manner, consumers will be more inclined to think of the ISM International products as the same in quality, reliability, and effectiveness as the major brands, with the only difference being the lower price of the ISM International products.
ISM - Marketing Objectives
ISM International has set as its marketing objectives expanding its local market share for its products and capturing a 1% local market share comparable products in the first twelve months following expansion. The company will achieve its short-term objectives through an aggressive pull strategy, involving heavy advertising and promotions based on its themes of product salability: quality, reliability, effectiveness, affordability.
The company long-term goal is to capture a 5% share of the national market for each of its products within the next five years. This longer-term objective will be met by gradually relying more on brand identity and name recognition in the local market and shifting its advertising focus and marketing efforts to other regions of the country.