T. +46 735 050 505
Niclas Fröberg was appointed as chief executive officer for UCP on September 20, 2010. Niclas was appointed to the board of directors on March 15, 2011. He began his media career in 1990 at TV3, where he started as responsible for sales in the TV program ‘Wheel of Fortune’ into the Scandinavian market. In 1995, Niclas joined media agency Scandinavian Media Consultant, where he became Chief Executive Officer and later, owner. Four years later, WPP and MindShare acquired Scandinavian Media Consultant. During 1999 to 2006, Niclas worked as Nordic chief executive officer at MindShare leading over 150 people and $250 million media buying. In 2007, Niclas became a co-founder of Tre Kronor Media, a media agency focused on sales and performance-based marketing. Niclas has several times been international/national jury member in awards such as Media Lion Cannes, Guldägget, Dubai Lynx and 100-wattaren. Niclas has a Bachelor’s Degree of Economics and Marketing, from Stockholm University. Niclas presently devotes his full business time to UCP.
T. +46 709 512 999
Lars is a veteran in the advertising industry. He founded the Swedish advertising agency ’Sexton87′, which was later acquired by Ogilvy & Mather, and then became the Chairman & CEO of Ogilvy Sweden and Ogilvy Nordic, which he headed to become the largest advertising group in the Nordic countries. Lars was also participating in the launch of Mindshare in the Nordic market and was Chairman during 1999-2005. Lars was also on the Board of Directors of the Publ. listed Company Zodiak Television during 2004-2008, among a lot of other Board assignments. After leaving Ogilvy in 2005, Lars started the investment firm BBE Group, who has since then invested in a large number of small companies and start-ups in the Nordic Market. Among other qualifications, Lars brings to the Board executive leadership experience, including wide experiences of corporate mergers and acquisition, along with extensive brand marketing experience.
T. +1 516 640 7297
Kenneth S. Rosenthal has served the marketing and media profession for over 20 years as a successful project leader, business developer and producer of globally strategic marketing campaigns. Having created solid business relationships in Scandinavia, Eastern Europe, and the U.S., Ken brings to the Board a valuable and unique perspective due to his experience in brand marketing, business development and management of international client operations, both from a marketing and legal perspective. His extensive background began at prestigious BBDO Worldwide Advertising working for Fortune 500 clients such as Campbell’s Soup, and later Ralph Lauren and Neutrogena, among others. Ken has a BBA in Banking & Finance and a Juris Doctorate in law. While living in Stockholm Sweden, he became a global business developer, consulting with leading financial services, publishing, and electronics’ clients throughout Scandinavia and Eastern Europe, (including well known Swedish companies SEB Bank, Bonnier Publishing and Skandia Insurance).
T. +47 707 413 663 55
The last 13 years Anna-Karin has worked as COO and CFO in the media sector of the advertising industry in the Nordics. During this period Anna-Karin was also on the board of directors in several companies in Sweden, Finland and Norway. Since 2008 Anna-Karin has worked as CFO of GroupM Norway group, owned by WPP Plc, consisting of 6 legal entities and over 200 employees. Before entering the media sector Anna-Karin was the CFO of Apollo Resor AB, one of the three largest travel agents in Sweden at that time and the only one owning its own airliner. Anna-Karin started her working life in the real estate and housing market, and within that field has worked both for the Swedish government and private companies in Sweden. Anna-Karin has long experience of mergers and acquisitions, business development and change management in organizations. She has expertise within business process improvements and developing ERP systems. She brings these insights and her key competence within financial and investment analysis, cash management, contract compliance, corporate tax and financial reporting to the Board of directors.