United Communications Partners, Inc. A multi award winning media and advertising network an exclusive partner agency of Local Planet
2010, 2011, 2013 and 2015 Swedish Media Agency of the Year: 3Kronor Communications.
United Communications Partners is a communication network headquartered in New York. With its multinational operations in the US and Europe, UCP combines services in marketing, media and advertising. After a management buy-out in 2011, UCP expands its business carefully, strategically and in line with customer needs. Core competences include performance based marketing, business development with media and advertising as sales catalyst and creative deal structuring for clients. The companies in the network work closely with clients to create good business long term.
2010 Revenue: 8.6 million USD
2011 Revenue: 15.5 million USD (AUDITED!)
2012 Revenue: 18.3 million USD
2013 Revenue: 20.4 million USD
2014 Revenue: 48.17 million USD
2015 Revenue: 39.16 million USD
2016 1st half revenue: 24.88 million USD
Principal Executive Office New York
United Communications Partners Inc.
291 Broadway, Suite 302
New York, NY 10007
Sweden Visit: Hovslagergatan 5, Stockholm Mail: 3Kronor Communications PO Box 3061 103 61 Stockholm Call our office: +46(0)8 660 73 33 or email firstname.lastname@example.org
(as of September 30th 2015)
Authorized Shares (AS) = 2,000,000,000 shares
Outstanding Shares (OS) = 1,617,887,264 shares
Closely-Held Shares = 1,069,000,000 shares
Float Approx = 549,000,000 shares
The company's share structure is unchanged since early 2012
Subsidiaries and Investments
The UCP network consists of the award winning agencies 3Kronor Communications (Sweden, Denmark, Finland, USA), InSight (Norway), Howcom (Sweden, Finland, Germany)
www.3kronor.com 3Kronor was founded in 2007 with the strong belief that advertisers would be interested in a media partner that is also a business partner, equally invested in the success of the client's business. 3Kronor offers a performance based, sales increasing partnership with media services, brand management and advertising in integrated teams. 3Kronor has been appointed Media Agency of the Year in Sweden in 2010, 2011, 2013 and 2015 has been experiencing exponential growth annually since its inception. In January 2013, 3Kroner Danmark was established as a subsidiary with an office location in Copenhagen (Denmark). In April 2014 3Kronor joined Columbus Media International as the exclusive partner agency for the Nordic countries of Sweden, Denmark and Norway. Columbus is a global collective of highly successful independent media agencies managing sophisticated communication needs to clients in 60 markets worldwide. Also in 2014, Tre Kronor Marketing Ney York was established and the company's executive headquarters moved from Stockholm to New York. www.howcom.se During September 2011, TKM formed a partnership with two experienced Swedish media professionals, Raymond Emtemark and Stefan Zetterberg, both with substantial experience of the Media Agency industry. The new partnership established CCCP Media AB in which TKM holds a non-controlling interest of 33.3%. CCCP Media AB launched with Gina Tricot AB as their first client - one of the most respected fashion retailers in the Nordics and Northern Germany. In its brief tenure, CCCP Media has already won several additional accounts. In May 2013, CCCP Media aquired HOWCOM and changed its name to HOWCOM AB. The new company also created HOWCOM Evolution AB, a wholly owned subsidiary, with a focus on research and strategic business development.
InSight A/S is a Norwegian based media agency established in 2009. During 2010 InSight A/S expanded its business significantly after signing a contract with Reitangruppen - one of the largest retailers in Norway - regarding media strategy, counseling, media purchases and campaign execution. UCP has a 22.4% non-controlling interest in InSight A/S and Niclas Fröberg, the CEO of UCP, has been appointed director of the board of InSight A/S.
UCPA Major Clients
3Kronor Client Wall
In sight Client Wall
HOWCOM Client Wall
The management team has long experience from having founded, invested in and managed fast growing international companies within the area of marketing, media, advertising and e-commerce.
T. +46 735 050 505
Niclas Fröberg was appointed as chief executive officer for UCP on September 20, 2010. Niclas was appointed to the board of directors on March 15, 2011. He began his media career in 1990 at TV3, where he started as responsible for sales in the TV program ‘Wheel of Fortune’ into the Scandinavian market. In 1995, Niclas joined media agency Scandinavian Media Consultant, where he became Chief Executive Officer and later, owner. Four years later, WPP and MindShare acquired Scandinavian Media Consultant. During 1999 to 2006, Niclas worked as Nordic chief executive officer at MindShare leading over 150 people and $250 million media buying. In 2007, Niclas became a co-founder of Tre Kronor Media, a media agency focused on sales and performance-based marketing. Niclas has several times been international/national jury member in awards such as Media Lion Cannes, Guldägget, Dubai Lynx and 100-wattaren. Niclas has a Bachelor’s Degree of Economics and Marketing, from Stockholm University. Niclas presently devotes his full business time to UCP.
T. +46 709 512 999
Lars is a veteran in the advertising industry. He founded the Swedish advertising agency ’Sexton87′, which was later acquired by Ogilvy & Mather, and then became the Chairman & CEO of Ogilvy Sweden and Ogilvy Nordic, which he headed to become the largest advertising group in the Nordic countries. Lars was also participating in the launch of Mindshare in the Nordic market and was Chairman during 1999-2005. Lars was also on the Board of Directors of the Publ. listed Company Zodiak Television during 2004-2008, among a lot of other Board assignments. After leaving Ogilvy in 2005, Lars started the investment firm BBE Group, who has since then invested in a large number of small companies and start-ups in the Nordic Market. Among other qualifications, Lars brings to the Board executive leadership experience, including wide experiences of corporate mergers and acquisition, along with extensive brand marketing experience.
T. +1 516 640 7297
Kenneth S. Rosenthal has served the marketing and media profession for over 20 years as a successful project leader, business developer and producer of globally strategic marketing campaigns. Having created solid business relationships in Scandinavia, Eastern Europe, and the U.S., Ken brings to the Board a valuable and unique perspective due to his experience in brand marketing, business development and management of international client operations, both from a marketing and legal perspective. His extensive background began at prestigious BBDO Worldwide Advertising working for Fortune 500 clients such as Campbell’s Soup, and later Ralph Lauren and Neutrogena, among others. Ken has a BBA in Banking & Finance and a Juris Doctorate in law. While living in Stockholm Sweden, he became a global business developer, consulting with leading financial services, publishing, and electronics’ clients throughout Scandinavia and Eastern Europe, (including well known Swedish companies SEB Bank, Bonnier Publishing and Skandia Insurance).
T. +47 707 413 663 55
The last 13 years Anna-Karin has worked as COO and CFO in the media sector of the advertising industry in the Nordics. During this period Anna-Karin was also on the board of directors in several companies in Sweden, Finland and Norway. Since 2008 Anna-Karin has worked as CFO of GroupM Norway group, owned by WPP Plc, consisting of 6 legal entities and over 200 employees. Before entering the media sector Anna-Karin was the CFO of Apollo Resor AB, one of the three largest travel agents in Sweden at that time and the only one owning its own airliner. Anna-Karin started her working life in the real estate and housing market, and within that field has worked both for the Swedish government and private companies in Sweden. Anna-Karin has long experience of mergers and acquisitions, business development and change management in organizations. She has expertise within business process improvements and developing ERP systems. She brings these insights and her key competence within financial and investment analysis, cash management, contract compliance, corporate tax and financial reporting to the Board of directors.