Synchrony Financial (Synchrony) is a consumer financial services companies in the United States. The Company provides a range of credit products through programs it has established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. The Company offers its credit products primarily through its wholly owned subsidiary, Synchrony Bank (previously known as GE Capital Retail Bank) (the Bank). Through the Bank, it offers, directly to retail and commercial customers, a range of deposit products insured by the Federal Deposit Insurance Corporation (FDIC), including certificates of deposit, individual retirement accounts (IRAs), money market accounts and savings accounts, under its Optimizer brand. It also takes deposits at the Bank through third-party securities brokerage firms that offer its FDIC-insured deposit products to their customers.