Stakool, Inc. (STKO)

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Under the direction of Kevin Quirk, the Company’s recently appointed Chief Executive Officer, the Company anticipates leveraging management’s experience and knowledge of the natural food and beverage industry. The vertical integration of this knowledge of the natural food and beverage industry will allow for the better redeployment of the Natural plus Energy product line, and will allow for a more comprehensive understanding of the distribution channels and retail positioning. In addition, the natural food and beverage market continues to grow at a relatively substantial pace, and allows for the introduction of many functional food and beverage products.

Our management team will explore all aspects of the all-natural functional food and beverage industry, and effectively integrate and develop products tailored to those markets. The management team feels confident that its understanding of the market will allow for the addition of several functional food and beverage products within the next 24-36 months that effectively capitalize on our knowledge and experience, and are capable of developing velocity throughout the all-natural retail market space. The Company has access to a talented packaging and design team that will assist in the future development of well-conceived products and the appropriate consumer packaging that will allow for rapid consumer interest, appeal and adoption.

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nteresting insight into CEO Kevin's mgmt style and philosophy from a previous question and answer with White Hat and Capsalus:

CEOCFO: How do you find companies and what is your criteria for deciding who fits with your business model?
Mr. Quirk: To date we’ve been fortunate to find well-suited companies through trusted partners. We seek
companies that are “gazelle enterprises” -- companies that have the ability to grow fast, that are focused on the health, wellness and goodness sector and have something unique to offer. These are not “me too” companies that are going to require a gazillion dollars to gain the traction necessary to succeed; rather, they require less capital because they have developed such innovative products and services that – with our help – we expect them to catch fire to where bigger financial partners will come in and back-stop us.

CEOCFO: Do you find it hard to convince the owner/creator/founders that they are not the right one to take the company to the next level?
Mr. Quirk: That is a great question. The answer to that is both yes and no. As fellow operators, we are not going to go and beat you up and tell you all of the terrible things you are doing wrong. My management style has always been about business discipline and performance management. Once you start asking the right questions, these entrepreneurs realize you know what they don’t, and we are here to help them. They also understand that with our help they have a much better shot at being successful. That’s not to say we don’t get push-back -- it’s not easy telling somebody their baby isn’t perfect, but we work through it. Part of our criteria in evaluating prospects is that, if you are not willing to listen, participate and be open, then you are
not the right fit for us.

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Kevin P. Quirk assumes this position with more than two decades of consumer products operating experience spanning general management and senior marketing roles in Fortune 500 corporations and start-up ventures. As CEO he is responsible for determining Capsalus' strategic direction and managing performance against overall business objectives in keeping with the Company's mission. Quirk is the founder of White Hat Holdings LLC, a functional beverage manufacturer focused on children's health and wellness issues, which he sold to Capsalus earlier this year after raising multiple rounds of financing and stewarding the business to a successful exit. Before White Hat, he held a variety of senior-level marketing positions for The Coca-Cola Company, initially hired into the Coca-Cola Accelerated Program, the company's coveted management training program, from which he was charged with running the New England market. He also served as director of marketing for Minute Maid brands prior to his departure. In addition, Quirk spent nearly a decade at Anheuser-Busch, working in brand management, field sales and marketing, wholesaler development and strategic planning, most notably as market development manager of the Wisconsin territory, and as founder of the company's business development group, providing internal management consulting to a network of more than 800 distributors. Quirk earned a BS in marketing and a BA in communications from Saint Louis University, and a letter of MBA equivalence from Harvard Business School.