FRESH PROMISE FOODS
(Formerly Stakool, Inc.) TICKER SYMBOL AS OF 11/12/2013 FPFI
www.freshpromisefoods.com -- website under construction November 13th, 2013
Authorized Shares of common stock reduced to 475,000,000 http://nvsos.gov/sosentitysearch/CorpDetails.aspx?lx8nvq=a4XF%252bxXEnQ8RVC0LLZ6rjw%253d%253d&nt7=0 http://www.sec.gov/Archives/edgar/data/1058330/000149315213001903/0001493152-13-001903-index.htm ATLANTA, Oct 01, 2013 (GLOBE NEWSWIRE via COMTEX) -- Stakool, Inc.
(OTCQB:STKOD), a developer, processor and marketer of healthy, better-for-you food products, announced that it has recently approved a name change from Stakool, Inc. to Fresh Promise Foods, to better align with the Company's vision, mission and values and its commitment to the development of leading edge brands and production processes for fresher, healthier foods. A category which is growing at three times the general food market and is expected to reach $1 trillion globally by 2017. The company will be filing a 14C and the name change should be effective upon its acceptance. The ticker symbol is still to be determined.
"Like everything the team and I have done since taking the reins in May, we took a very disciplined approach in developing a new company name that we believe is truly reflective of what our company promises to be to all of our stakeholders.The new name sets a clear path and promise for our Company's future positioning and direction," said Kevin Quirk, Chief Executive Officer.
"Fresh Promise Foods is more than just a company name change; it really is a true promise - or covenant - that we are making to our four key constituents:
customers, consumers, employees and investors," continued Quirk. "And key to this "covenant" is our commitment to what we call our "YOUtrition Promise" -- our promise to provide the freshest and best foods possible, supported by best-in-class leadership and innovation. We understand that the "YOU"(consumers, shoppers, retailers and opinion leaders) are very informed and educated about what they feed themselves and their families. Our plan is to deliver healthy food options that deliver on that promise and are different, and honestly, better than what is in the marketplace today," concluded Quirk.
High Pressure Processing http://ohioline.osu.edu/fse-fact/0001.html At the center of the Company's new strategy is the High Pressure Processing (HPP) market. High Pressure Processing (HPP) is a rapidly growing method of food processing where food is subjected to elevated pressures (up to 87,000 pounds per square inch or approximately 6,000 atmospheres), without the addition of heat, to achieve microbial inactivation or to alter the food attributes in order to achieve consumer-desired qualities. Pressure inactivates most vegetative bacteria at pressures above 60,000 pounds per square inch. Advantages of High Pressure Processing (HPP)
- HPP Retains Food Quality
- Maintains Natural Freshness
- Extends Microbiological Shelf Life
- Alternative Technology to Pasteurization
HPP has shown to reduce bacteria such as Listeria, E.coli, and Salmonella in packaged refrigerated products as diverse as ready-to-eat meats and raw ground beef and poultry; fresh fruits, juices, and smoothies; soups, wet salads, and sauces; and seafood and shellfish. HPP Application in the Pet Food Industry HPP is a viable solution for those who wish to feed their pets a nutritious raw diet while minimizing risks associated with exposure to harmful pathogens – both to the pet and human family members. http://drjeandoddspethealthresource.tumblr.com/post/35640750920/raw-dog-food-versus-cooked-high-pressure-processing#.UkzQRBC6-Sp
New Consumer Products Division Could be Worth 10's of Millions
This is the area investors really need to focus in on as this consumer products group could easily mean tens to hundreds of millions in shareholder value. The HPP acquisition is a good deal with solid operating revenues, but for some who are not understanding, the consumer products group is where we could see incredible value and growth.
As example, if you acquire some small organic food brand or product say doing $800,000 a year in annual revenues, that's not to bad. But if you run these products through their HPP system, develop their marketing and branding, and expand their distribution from local to nationally, you could see a product go from $800,000 to potentially several million per year. Build a portfolio of 5 to 10 to 20 products and you can quickly see the growth potential and plan Mr. Quirk, the CEO, is putting together.
Consumer Products Division
The Company also announces the development of a Consumer Products Group (CPG), or division, which will deploy products and brands that will benefit from the HPP technology. The Company will be staffing this new division with experienced CPG executives who know how to build consumer brands in multiple channels. While HPP will be the enabling technology, the Company believes the Consumer Products Group will provide unlimited growth opportunities as it folds in small all-natural and organics brands into the company.
Mr. Quirk added, "The Company's strategic goal going forward will be to acquire well positioned health and natural food brands, run them through our HPP technology, and extend their product shelf-life tenfold which could be the difference between a local $1 million to a national $10 million plus business. Once established through our extensive marketing and branding campaigns, these companies could represent significant asset growth, or could be spun-off or sold to private equity investors for increased shareholder value. That is how we become a billion dollar company!"
In an effort to better launch this new strategy the company plans on conducting a restructuring of the company's publicly traded common stock. The Board of Directors has elected this move to provide room for our acquisition growth strategy, and to enable us to close on the acquisition of our new core HPP technology. The Company believes this move should enhance value for our shareholders as the new structure will be accompanied by a water division, a new consumer products division, and revenue producing HPP operations.
Ludlow Research Issues STKOD a "Short-Term" Valuation Target of $0.30 Per Share
Last Updated: Sept. 25, 2013 - 2:00pm EST
Report Updated October 2, 2013 for AS reduction to 475 million
(NEW YORK)--Ludlow Research, an equity research firm based in New York City, has issued Stakool, Inc. (OTC:STKOD), a supplier of natural and organic and health and wellness products, a 'short-term' valuation target of $0.30 per share based on their new share structure and nearly $30 million in pending sales contracts.
As the company begins trading under a new corporate share structure, Ludlow Research has issued a short term valuation target based on their pending HPP acquisition, and sales contracts expected to come into effect.
$40 Million in Revenue Contracts
The Company stated they were confident that processing revenues alone will achieve an annual revenue rate of $30 million. This number is based on current customers introducing additional products from their portfolio to HPP. This number also includes new customers/categories that are realizing the incredible benefits of HPP. In maintaining our goal of becoming the largest capacity holder of HPP, we look forward to quickly expanding into geographies where there is currently little to no capacity.
In addition to the $30 million, they have been able to identify an additional $10,000,000 plus an annual revenue simply by processing for companies who are currently using HPP at facilities that are not geographically beneficial to them.
Share Structure Projection for Report
STKOD now has around 36 million common shares issued and outstanding, and announced plans to reduce their shares authorized from 4 billion down to 975 million.
To remaining conservative in our projections we are projecting, for the purpose of this report, 100 million shares outstanding, and just to make our calculations more conservative. We rounded these shares outstanding from the current 36 million to 100 million to take into account any future dilution from financing, acquisition costs, and to better provide a more realistic valuation projection for the future.
$0.30 Short Term Target
Now that the restructuring is complete STKOD is primed to lock in nearly $30 to $40 million in revenue contracts with their HPP acquisition. Other companies in this space have been valued at four to six times revenues in recent merger transactions, which if reflected on STKOD, and based on 100 million shares outstanding, would give the stock a valuation target of nearly $1.20 per share.
Ludlow Research noted there could be many fast moving developments after the split, and with a market cap currently only at $1.8 million the stock may offer some substantial upside potential at these levels. Thus Ludlow Research has issued a 'short term' valuation target on STKOD of $0.30 per share, or 1x projected sales revenue, and a $0.75 to $1.00 per share target going into the start of 2014.
CURRENT HPP PRODUCERS http://www.stayfreshfoods.com/ http://www.safepac.biz/hppfaqs.htm http://allnaturalfreshness.com/ http://www.millardref.com/HPP
HPP EQUIPMENT MAKERS http://www.hiperbaric.com/en/hpp http://www.avure.com/default.asp
HPP CONSULTANT http://www.americanpasteurizationcompany.com/main.html
WILL .01 Hold? or Break Down ???
FRESH PROMISE FOODS, INC CEO
Kevin Quirk "I am not here to run a penny stock" ~ Kevin Quirk Kevin P. Quirk assumes this position with more than two decades of consumer products operating experience spanning general management and senior marketing roles in Fortune 500 corporations and start-up ventures. As CEO he is responsible for determining Capsalus' strategic direction and managing performance against overall business objectives in keeping with the Company's mission. Quirk is the founder of White Hat Holdings LLC, a functional beverage manufacturer focused on children's health and wellness issues, which he sold to Capsalus earlier this year after raising multiple rounds of financing and stewarding the business to a successful exit. Before White Hat, he held a variety of senior-level marketing positions for The Coca-Cola Company, initially hired into the Coca-Cola Accelerated Program, the company's coveted management training program, from which he was charged with running the New England market. He also served as director of marketing for Minute Maid brands prior to his departure. In addition, Quirk spent nearly a decade at Anheuser-Busch, working in brand management, field sales and marketing, wholesaler development and strategic planning, most notably as market development manager of the Wisconsin territory, and as founder of the company's business development group, providing internal management consulting to a network of more than 800 distributors. Quirk earned a BS in marketing and a BA in communications from Saint Louis University, and a letter of MBA equivalence from Harvard Business School. Quirk founded White Hat Brands, a health and wellness beverage company, where he raised capital, developed products and gained distribution, winning multiple marketing awards along the way. Quirk later oversaw the sale of White Hat which was sold privately for approximately thirty million dollars ($30,000,000).
** Upon poster reviews, the actual sale price was amended after the sale for less than the 30 million http://www.forbes.com/profile/kevin-p-quirk/ http://www.zoominfo.com/p/Kevin-Quirk/342456606 http://finance.yahoo.com/news/stakool-inc-announces-kevin-p-135200324.html
FRESH PROMISE FOODS, INC BOARD of ADVISORS Steve Hutcherson, Keith Pardy, Susan Knox http://finance.yahoo.com/news/stakool-inc-announces-board-advisors-131300793.html Steve Hutcherson, a seasoned CPG and agency executive, brings extensive experience in identifying and adding value in client and agency environments, reimagining marketing and its evolution, especially what people will expect and how they will interact with the brands they use and love. His career is characterized by finding new revenue streams, approaches, innovations, experiences - with change management as a competency throughout. Steve was a 20 year Coca-Cola veteran in brand and operations management - including VP of Coca-Cola TM in a career where he oversaw product and package intros, such as the Contour bottle, "Fridge Pack," and Coca-Cola Trademark extensions like Vanilla Coke. He directed campaigns and integrated communications platforms for Coca-Cola and across multiple other brands, and developed properties ranging from the Coca-Cola Racing Family for NASCAR, to new activation programs from the Olympics to NFL to NCAA to American Idol. Throughout his Coca-Cola tenure he led teams to redefine value and capitalize on new value equations and new marketplace needs: whether new package forms, brands, content and campaigns, interactive and associative platforms, or the brand positioning's themselves. Steve also has extensive experience within marketing services organizations, from agencies to consultancy, holding senior leadership positions in full service and experiential agencies: leading strategic planning within a "compass point office" of a large global advertising concern; CMO for the activation arm of a global marketing asset agency; brand management lead within a marketers' advisory group; and country president for an independent experiential agency. Announced in October 15th Conference Call that Steve is now CMO of Fresh Promise Foods and in charge of the Consumer Products Group. http://www.yatedo.com/p/Steve+Hutcherson/normal/e8d6a4d4c9b7082e56e54396222aab8a
http://investing.businessweek.com/research/stocks/private/person.asp?personId=24226646&privcapId=24179196&previousCapId=24179196&previousTitle=Ignition,%20Inc. Keith Pardy, a global branding and technology executive has 25 years in brand development and an understanding in the convergence of all things digital. Keith was the Chief Marketing Officer at Research in Motion. Prior to RIM, Keith was SVP of Global Brand Management for Nokia in Helsinki, Finland. For 17 years Keith's was with The Coca-Cola Company, where he worked as a Managing Director / Marketing Director working in North America, Russia, Sweden, Spain and London. In his last assignment with The Coca-Cola Company, Keith was Vice President and Managing Director for the Global Emerging Brands. Keith is now refocusing his energy and investments on innovation that positively impacts peoples' daily life. http://www.boozallen.com/media/file/CMO-Keith_Pardy.pdf Susan Knox, a strategic consultant and corporate coach and founder of Corporate Connections, a business consulting firm that makes targeted introductions that accelerate growth and generate revenue for emerging growth and established companies. Ms. Knox excels in making connections to qualified Investors, Intermediaries, Key Decision Makers, Influencers and Industry Experts to facilitate Capital Raising Efforts, Sales, Distribution, Partnerships, Strategic Alliances and Channel strategy. Knox also provides philanthropic support to many organizations and has served as a director of the Board of the Buckhead Business Association, and currently serves as a director on the Board of Prevent Blindness Georgia and Executive Sales and Marketing Association. Ms. Knox is the Executive Director for The Ritz Group in Atlanta Georgia.
http://www.corporateconnectlive.com/susan-knox.aspx http://www.zoominfo.com/p/Susan-Knox/369957992 http://www.ritzgroup.org/About.html FRESH PROMISE FOODS, INC TIMELINE UPDATES
Updates from March 20th, 2013 to Present
March 20 - Peter H. Assigned Shares to Mr. Canouse in exchange for entering into a consulting agreement having a term of six months and obtaining a release for claims arising out of Mr. Hellwig's performance of services or duties for or on behalf of the Company as an officer and/or director.
[bForm 8-K on 20-Mar-2013 http://biz.yahoo.com/e/130320/stko8-k.html April 17, 2013 - announced the appointment of Kevin P. Quirk, effective April 20, 2013, as Chief Executive Officer and Member of the Board. During the Term, the Company will pay Mr. Quirk (i) a base salary (the “Base Salary”) of $160,000 per annum, increasing by 5% per annum on January 1 of each year to reflect cost of living increases and (ii) a bonus (the “Bonus” and, together with the Base Salary, “Total Compensation”), ranging from 0% to 150% of the Base Salary, based on the Company’s achievement of certain performance targets. Under the Employment Agreement, Total Compensation shall accrue until the Company has received funding of at least $250,000, and as of such time all accrued amounts shall become due and payable. http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=9237340 http://www.prnewswire.com/news-releases/stakool-inc-announces-kevin-p-quirk-as-new-ceo-203389761.html http://investing.businessweek.com/research/stocks/private/person.asp
? June 25, 2013 - Board of Advisers announced- announced the appointment of Steve Hutcherson, Keith Pardy and Susan Knox to its Board of Advisor's further reinforcing its desire to become a significant player in the high margin, high growth "better for you" food and beverage category. http://finance.yahoo.com/news/stakool-inc-announces-board-advisors-131300793.html July 9, 2013 - STAKOOL, Inc. entered into a Letter of Intent (LOI) to buy Indian Hills Spring Water, LLC, of Murphy, North Carolina. The spring is a "natural free flowing spring" in the mountains of North Carolina and is gravity fed to the bottling facility. It is clear, crisp and refreshing and 100% drinkable without any filtration thus providing the perfect "Raw Water." http://finance.yahoo.com/news/stakool-inc-announces-letter-intent-142000504.html August 6, 2013 - STAKOOL, INC Announced strategic plans for entry into the High Pressure Food Processing market, while unveiling new consumer products division. http://finance.yahoo.com/news/stakool-inc-announces-entry-high-165243549.html August 6, 2013 - Company announced 1-FOR-100 REVERSE STOCK SPLIT http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=9438144 August 8, 2013 - Manufacturer bets big on HPP technology Stakool Inc., best known for offering health and wellness products, is delving into high-pressure food processing, and launching a consumer products division. http://www.foodproductiondaily.com/Processing/Manufacturer-bets-big-on-HPP-technology September 5, 2013 - CEO did a online interview overview for their new Consumer Products Group. http://finance.yahoo.com/news/stakool-inc-discusses-outline-consumer-120000087.html September 7, 2013 - Shareholder Letter released.
Announces plans to close on HPP company to be completed on or before November 1st. (Note: timeframe was changed to before Thanksgiving in October 15th Conference Call with reasons and confirmation by company of both the HPP and Water Division still in the works) http://finance.yahoo.com/news/letter-shareholders-stakool-inc-122001217.html September 20, 2013 - Reverse split happened. http://ih.advfn.com/p.php?pid=nmona&article=59291074 September 24, 2013 -STAKOOL, INC. announced that it has recently approved an amendment to its Articles of Incorporation reducing the number of Authorized Shares from 4,000,000,000 down to 975,000,000. The company will be filing a 14C and the reduction of shares should be effective upon its acceptance. In addition, the company will begin the process for a name change as well as a new symbol to better align and more clearly communicate our vision, mission and values. http://finance.yahoo.com/news/stakool-inc-announces-reduction-authorized-134641543.html September 25, 2013
- Ludlow Research Issues STKOD a "Short-Term" Valuation Target of $0.30 Per Share http://www.wallstreetnewscast.com/profile/stko.html October 1, 2013 - Stakool, Inc., a developer, processor and marketer of healthy, better-for-you food products, announced that it has recently approved a name change from Stakool, Inc. to Fresh Promise Foods, to better align with the Company's vision, mission and values and its commitment to the development of leading edge brands and production processes for fresher, healthier foods. http://finance.yahoo.com/news/stakool-inc-approves-company-name-125000949.html
November 6th, 2013 - Amendment filed for name Change to Fresh Promise Foods, Inc.
November 12th, 2013 - Ticker symbol FPFI effective for Fresh Promise Foods, Inc.
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email@example.com As of 11/20/2013: Authorized: 475,000,000
Issued and Outstanding: 51,650,617