Players Network, Inc. (OTCQB: PNTV) is a television and digital new media company that develops, owns, and operates lifestyle channel destinations under the "NexGenTV" brand. Players Network's NexGenTV platform brings consumers into "lifestyle playgrounds" where they can connect socially with stars and celebrities associated with that video's lifestyle, buy merchandise, receive offers and discounts, become premium members, enter contests, and enjoy everything related to that niche lifestyle category.
Players Network's "Vegas On Demand" lifestyle channel is already currently available in more than 27 million homes over Comcast, DirecTV, AT&T, Verizon, Dish Network, its own broadband network, Hulu, Blinkx, Google, YouTube, and Yahoo Video, as well as on DVD, mobile platforms, and through worldwide television syndication.
Players Network has a 14-year history producing and distributing high-quality Las Vegas and gaming lifestyle programming. The Company’s extensive distribution platforms include television, Internet, mobile, DVD, and downloadable platforms.
All programs are conceived and produced to create successful advertising, promotional, and merchandising opportunities for sponsors, affiliates, and featured destinations. With televised programming, extensive broadband partnerships, and mobile distribution, brands integrated into Players Network’s programs provide targeted message effectiveness on a global scale, with measurable viewership and results.
Players Network has developed proprietary cloud-based technology that enables the company to efficiently build, manage, distribute, market, and monetize an unlimited number of branded digital channels destinations that build social communities attractive to sponsors, and initiate transactions that generate revenue in multiple categories.
Visit Company Website
Key Investment Highlights
- Using Internet Distribution to Reach 100M Viewers Each Day
- Leveraging Proprietary Cloud-Based Technology Platform
- Establishing Branded Partnerships to Generate Numerous Revenue Streams
- Lifestyle Channel Being Broadcast in 27M Homes
- Benefitting from Strategic, Diverse Distribution Strategy
Video On Demand (VOD) Television
Comcast, North America’s largest cable operator, chose Players Network to be their exclusive Gaming and Las Vegas Lifestyle VOD Channel when they first launched Select on Demand. Since the formation of the partnership with Comcast, Players Network’s VOD TV distribution has expanded to include the leading Satellite and IPTV providers. Players Network now has 58 million TV homes under contract, with approximately 27 million homes already activated on Comcast, DirecTV, Dish Network, AT&T U-verse, Verizon FiOS, Slingbox, and other platforms.
Players Network intends to syndicate its programming internationally to non-competitive markets worldwide, which will provide Players Network with significant revenue and also serve to drive targeted traffic to its NexGenTV channel destinations.
All Screens Approach
In addition to its VOD distribution on television, Players Network’s "Vegas On Demand" content is also available on multiple Internet channels such as Hulu, Google Video, Yahoo Video, Blinkx, and PNTV's own Web channel destinations.
All Players Network’s distribution platforms double as marketing platforms to drive viewers to the Company’s all-screens digital lifestyle NexGenTV destination “VegasOnDemand.tv.”
Digital media is changing the way people view TV by giving them the ability to watch even more category defining VOD channels “On Demand” whenever, wherever and on whatever device they want.
The revenue model for VOD on television is rapidly maturing with the advent of TVOD (Transaction VOD) and SVOD (Subscription VOD), as well as “dynamic ad insertion” technology, which when fully implemented, will allow Players Network to insert customized ads into its content the instant it's requested by a viewer, generating significant new revenue for the company.
Players Network continues to expand its multi-platform programming, distribution, and merchandising partnerships to proliferate content to every screen on any digital device, driving consumers to NexGenTV where their interests can be monetized in numerous ways, and consumer loyalty increased.
Players Network’s opportunity to capitalize on its early adaptation in the changing digital entertainment marketplace is primarily due to the development of its proprietary enterprise Web platform, the advancement in technology and digital platforms, TV, Internet and wireless devices with infinite channels.
Each of Players Network’s lifestyle partners’ branded digital channel destinations will utilize video to bring the viewer into that lifestyle’s immersive environment including connectivity to stars, celebrities, experts, and insiders in that lifestyle’s milieu, plus an array of lifestyle-related opportunities that create revenue. Each lifestyle network will also attract sponsors who want to advertise and sell their goods and services to that lifestyle’s constituency.
Players Network has invested in developing an innovative, proprietary enterprise Web platform that monetizes video by incentivizing the audience to evolve from passive viewer to interactive customer.
By incorporating the best parts of Hulu, YouTube, Facebook, Zenga, and Groupon, Players Network’s scalable Web platform is infused with advanced technology that can launch an unlimited number of digital channel destinations in any lifestyle category.
Players Network’s strategy includes using its existing, widespread distribution on non-interactive TV platforms to drive viewers to its Web-enabled, interactive platforms where they can be engaged as customers. This game-changing strategy advances traditional distribution methods to new heights by delivering content to targeted viewers in the niche lifestyles that interest them.
The majority of broadband platforms only monetize video content through advertising on the landing page or video roll insertion. However the company’s new and powerful enterprise Web platform provides a wide array of flexible and customizable monetization methods providing content library owners, brick & mortar businesses, brands, and celebrities with an affordable, turnkey, integrated solution to partner with Players Network to launch and maintain their own branded lifestyle channel destinations, then use their own social networks to drive the initial traffic to their channel.
The platform efficiently deploys, manages, aggregates, and distributes their videos, along with providing them integrated revenue-generating tools that go beyond traditional advertising to produce increased revenue and loyalty through offers, discounts, promotions, and reciprocal relationships with viewers.
Players Network’s distribution, marketing, and monetization platform is built on cloud computing that has the scalability to create 1,000s of distinctive, broad, or niche branded lifestyle channel destinations that can each support 100s of sub channels and micro channels within each lifestyle category, providing new and existing businesses and brands with targeted program content monetized through fresh and traditional advertising and sponsorship models, as well as through our dynamic channel destination Web sites where memberships, subscriptions, cost-per-action tools, micro-transactions, merchandising and more services exponentially drive revenue.
Purchases can be made using credit cards or the platform’s virtual currency, which can be purchased or earned using a CPA ad network similar to massively multiplayer online game (MMOG) models such as Zynga. In these transactions, the company receives revenue every time virtual currency is earned, as well as every time it is redeemed.
Players Network has leveraged its distribution network and large library of original Las Vegas lifestyle content to launch its initial digital lifestyle channel destination: “VegasOnDemand.tv.” In addition, the company plans to add numerous additional company-owned channel destinations made possible by its recently signed revenue sharing agreement with M3X Media for the licensing of 15,000 hours of lifestyle content in multiple categories. With this content, Players Network intends to focus its initial lifestyle channel destinations around multibillion-dollar consumer spending industries such as country/western lifestyle, extreme sports, music, pets, culinary, health and fitness (wellness), and travel. The acquisition of this large content library also advances the company’s traditional syndication and distribution businesses.
Players Network has distinct strategies for incentivizing visitors to become members of the lifestyle channel destinations they visit. Membership is a valuable asset for database creation, loyalty programs, opt-in direct marketing, sponsorship offers and more.
Players Network’s enterprise Web platform’s proprietary attributes include unique video, marketing, merchandising and administrative/management tools that allow Players Network to provide new and existing brands with targeted program content that can be monetized through advertising, sponsorship and dynamic social communities, driving revenue through memberships, subscriptions, cost-per-action tools, micro-transactions and merchandising.
Players Network continues to grow as a television and digital new media company with a program library of more than 1,600 titles. Players Network has developed a scalable, bespoke enterprise Web platform that efficiently deploys, manages, and distributes videos with integrated revenue-generating tools that go far beyond traditional advertising, and most importantly, can be easily replicated to launch thousands of channel destinations for any lifestyle category, and any lifestyle brand.
Players Network’s next-generation media networks operate across all distribution platforms from TV screens to mobile devices, gaming consoles, computers, and tablets, providing companies with a digital strategy for video production and distribution, content management, social media marketing, and monetization.
Players Network is perfectly positioned to provide these companies with its affordable NexGenTV turnkey, integrated solution that creates bookable revenue while generating net profits.
By providing companies and lifestyle brands with their own digital channel destination on its powerful NexGenTV enterprise Web platform (that would take thousands of hours and a million dollars to replicate), paired with the company’s media and production expertise, revenue, and ad network relationships and existing distribution outlets, Players Network is uniquely viable to provide an integrated media, marketing and merchandising solution.
Mark Bradley, CEO
Mark Bradley founded Players Network in 1993 and has served as CEO since its inception. Under his direction, Players Network became the first user of a digital broadcast system for television programming, and the first private labeled Gaming Network. Bradley has been a producer/director at United Artists, and was studio manager and postproduction supervisor with United Cable Television in Los Angeles, engaged in the production, packaging and syndication of television and film productions for such media venues as HBO, Nickelodeon and MTV. As a producer/director, Bradley created live pay-per-view events, negotiated distribution deals, budgeted and packaged TV programming, and created the Real Estate Broadcast Network, the first 24-hour real estate channel. Bradley has been the driving force behind the elevation of Players Network from In-Room Channel to National Cable Network, taking the company public in 1998, raising the funds needed to grow its infrastructure and video library, and expanding the company’s business growth opportunities.
Michael Berk, Chief Creative Officer
Michael Berk is a prolific writer, producer and director with more than 300 hours of television programming to his credit. Berk created and executively produced “Baywatch,” and is currently producing a large-budget “Baywatch” feature film for Paramount. Berk recently wrote the feature film “Soul Surfer” for Sony, which received an A+ Cinemascore, became the highest grossing surf movie in history, and was the number one selling DVD upon its release. Berk wrote and produced the first three-hour movie ever made for television which received a Golden Globe Nomination as Best Picture and won two Emmy Awards. Berk also won the Edgar Allan Poe Award for mystery writing. Berk is also a significant figure in Las Vegas where he was a founding board member and president of the highly acclaimed “CineVegas” Film Festival. He was honored with the prestigious Las Vegas Chamber of Commerce Achievement Award for Entertainment, and the Nevada Film Office/Las Vegas Film Critics Society “Silver Spike Award” for contributions to the film industry in Nevada. Berk has been awarded more than a dozen senatorial, gubernatorial, and mayoral commendations and proclamations in Nevada and Las Vegas.
Leslie Thomas, Marketing & Operations Manager
Leslie Thomas earned a Bachelor’s of Science in Business Administration with an emphasis in Marketing from Cal Poly San Luis Obispo in 2005. After graduating she moved to Las Vegas to become a member of the Players Network team. With her administrative and technical skill, Thomas quickly became acquainted with the company’s internal operations and assumed management of Players Network’s extensive video library and media distribution platforms. Thomas works directly with major media outlets, including: Comcast Communications, DirecTV, AT&T, Verizon, and TivoCast, as well as multiple broadband sites. As the Marketing and Operations Manager, Thomas is integral to the end product and viewer experience, overseeing coordination between post-production, content selection, and distribution priorities.
Rick Garson, Live Entertainment Advisor
Rick Garson is an entertainment industry visionary who has produced events seen by billions worldwide. His credits include creating the Billboard Music Awards, the Blockbuster Awards, Fashion Rocks, Global Harmony Concerts: Divas in Beijing, and America’s Party Live from Las Vegas New Years Eve TV Special.
John Raczka, Marketing and Licensing Advisor
John Raczka has a consistent record of success in driving revenue growth in the linear, interactive and gaming entertainment sectors worldwide. Currently overseeing the marketing of Franco Dragon's new $250 million show, "The House of Dancing Water," Raczka has also been GM of Entertainment & Advertising for Macau Studio City Casino, senior VP of Content for British Telecom (where he rolled out and managed more than 100 branded channels for BT’s digital platform) and sr. director of Licensing for Sony Pictures Entertainment.
Edward Sullivan, Media, Branding, Marketing Advisor
Edward Sullivan has overseen the brand & marketing efforts for more than 50 launches and re-launches of major media companies including: CBS, ABC, FOX, Discovery Networks, Turner Broadcasting, HBO and Disney cable networks, DirecTV satellite DTH as well as several major new platforms introductions including WebTV, AOL Plus and TiVo. With more than 500 major industry awards to his credit, (including 5 Emmys), Sullivan served as chairman/CEO and co-founder of Pittard Sullivan where he worked with leading international media businesses such as The Kirsch Group, ProSieben, NewsCorp. and Sky.
Doug Miller, Board Member
As CEO/COO/CFO of more than a dozen companies in a wide range of industries, Doug Miller brings more than 30 years of hands-on operating experience to the Players Network Board. Focusing on high growth start-up and turnaround companies, Miller participated in leading four companies to IPOs. For eight years prior to his retirement in 2008, Miller served as president and COO of WinningEdge International, Inc., a publicly traded Las Vegas based sports and gaming entertainment company that he co-founded. In addition to his managerial responsibilities, Miller also served as executive producer of ´The Winning Edge´ television and radio programs. Miller holds a B.A. from the University of Nebraska and an MBA from Stanford University.
James Bates has an extensive track record of success in digital media, cable, sales, distribution, marketing and advertising. Bates is proficient at developing and implementing strategies to increase market share and profitability. He has a history of starting up successful cable programming properties, including ESPN, The Golf Channel (grew TGC’s distribution 500%, from 7M to 42M homes), SportsChannel New York (increased SCNY’s subscribers 35% adding 1.3M homes) and HRTV. As principal of Blue Line Ventures, Bates consults with startups and existing businesses interested in moving into the cable and digital space; advise on crafting strategies, writing business plans, compiling financial models, establishing linear 24x7 models, and launching subscription-based video on demand services to expedite market reach.
Barry Hall has been a CEO, COO and CFO for a variety of publicly and privately traded Internet, high technology, and telecommunications companies. He was the founder and CFO of Thwapr Inc. a mobile video technology company; the CFO of EarthLink, Inc. who led its IPO; chairman and CEO of CalAmp Corp., where he developed and directed the business strategy and marketing plan that turned this publicly held manufacturer of satellite television and wireless cable amplifiers from near bankruptcy, to the No. 10 small corporation in the United States (Business Week). Hall holds an MBA and a BA in mathematics, and served in the United States Marine Corps as a Tank Platoon Commander, advancing to the rank of Captain prior to his discharge.
Michael Pratter has been in the legal and investment banking business in various capacities for 40 years, developing extensive contacts in national and international business. He is Doctor of Jurisprudence and has been a professor of Law in Business and Intellectual Property, with expertise in Film & Television Law, Recording & Music Law and Tax Law. Pratter raised seed capital for Veratron, the first voice biometric security corporation, and been associated with Vertical Acceleration Inc., Shell Oil, Samsung, Actel, Sharp and Texas Instruments, Rocky Mountain Industries Inc., Northstar Minerals Corporation, CoVest Financial Services Inc., WesternWorld Inc., National Chemical Corporation (that produced the Mediterranean fruit fly attractant that eliminated the epidemic worldwide), Novitas Inc., Canaveral Capital Corp., the Bank of Beverly Hills, and Natures Plus Inc. the largest manufacturer of health food vitamins in the world.