| Share Structure & Profits* | | |
| Market Cap (Per 30-Day EMA) | $3.2 Million | a/o November 21, 2011 |
| Oustanding Shares (O/S) | 695.5 Million | a/o December 2, 2011 |
| Authorized Shares (A/S) | 1 Billion | a/o May 31, 2011 |
| Float | 281.8 Million | a/o May 31, 2011 |
| Number of Shareholders* | | |
| Shareholders of Record based on First Quarter 10Q | 648 | a/o May 31, 2011 |
| Shell Ownership & Splits* | |
| Prior Holding Company | Shell Transfer Dates* |
| Universal Media Holdings, Inc. | March 2006 |
| Synergy Software Development, Inc. | November 2004 |
| Technologies Ltd. Corp. | February 2004 |
| E-Auction Network, Inc. | June 2002 |
*Note these periods, as reverse splits only occurred under these prior companies.
| Share Structure Change* | Reverse Split Dates |
| R/S (1 share for 300 shares) | February 15, 2006 |
| R/S (1 share for 200 shares) | February 14, 2005 |
| R/S (1 share for 200 shares) | February 20, 2004 |
*See, e.g., http://www.otcmarkets.com/stock/LYJN/quote and http://www.otcmarkets.com/stock/LYJN/company-info
*http://sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=P01000000983&inq_came_from=NAMFWD&cor_web_names_seq_number=0004&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=LYRICJEANS&names_filing_type=
LYJN HOT TOPICS & ARTICLES 
INTERVIEW WITH HANNA ROCHELLE - FOUNDER OF LYRIC CULTURE
The Work at Home Woman- November 2011 -
Tell us a little bit about yourself and your entrepreneurial journey.
I started Lyric Culture literally on the floor of my living room with a pair of scissors, a hot glue gun and a Sharpie scribbling lyrics on my jeans. I had an idea that I was passionate about and a dream I was intent on making a reality. That was six years ago. Today I have a company that's creating a variety of products from apparel, to scarves, bags, jewelry and even blankets inspired by the lyrics of the most legendary artists in the world ranging from The Beatles and The Rolling Stones to Bob Marley and Bob Dylan.
We started out selling t-shirts and jeans to mom & pop boutiques and now Lyric Culture is distributed at some of the world's most prominent retailers like Nordstrom, Bloomingdale's, Walmart, Claire's and more. We managed to survive, reinvent ourselves and grow in a bad economy. It wasn't always easy, but the challenges have made us much stronger. The journey has been incredibly rewarding. I would encourage all women with a dream to take a chance on bringing their vision to life.
What did you do before launching your own business?
I was a singer and songwriter and always designed my own stage clothes, which ultimately led me to the idea of generating new revenue streams for songwriters through merchandise. I also was a Senior Account Executive at Rogers & Cowan, one of the largest entertainment PR Agencies in the world and also worked in the film industry licensing properties to turn into movies. Lyric Culture is an amalgamation of my experience in music, fashion, marketing and licensing.
How many hours do you work a week?
I don't really keep track. I'm always working even when I'm not working. My business is the first thing I think about when I wake up in the morning and the last thing I meditate on before I go to sleep at night. Even if I take a vacation, I'm always answering emails and taking conference calls. Having your own business is like having children. You never really get a break from it. I love what I do and success is a byproduct of doing what you love. It never really feels like work to me. The minute I start keeping track of the hours I spend at the office is the day I decide that I'm in the wrong business.
How would you rate your success?
That's a very difficult question. You're better off asking some of my colleagues in the industry as I'm totally subjective. I'm very hard on myself and never really give myself much credit for my accomplishments. As a perfectionist always striving for bigger and better things, I don't think I'll be satisfied with a perfect score until Lyric Culture has 100% brand recognition and has made an impact on the music business and society in a major way. The ability to give back through my success is one of my most important goals.
What has been your biggest business struggle as an entrepreneur?
I often feel like David in Goliath's world. We're a relatively small company dealing with giants in the industry and that comes with many challenges. But, that's part of the American dream and I think we're well on our way to achieving it. I can honestly say that because of my experiences, when I'm in the position of being Goliath, I will definitely be David's friend.
What advice would you give to a new entrepreneur?
There are five very important lessons I've learned that I'd like to share with new entrepreneurs.
1. It doesn't matter how small you are. If you've got a great idea, persistence and tenacity, you can win.
2. Dream Big!!!! It's as easy as dreaming small.
3. Don't be afraid to go up against the big boys and compete. Small businesses can move quicker than corporate giants. That's the competitive advantage.
4. Get your team to buy into your vision. The power of a group is stronger than the power of one.
5. There's always opportunity in chaos. Some of the most challenging situations often bring the most amazing opportunities.
How do you manage all of your personal and business activities?
I'm fortunate that I thrive in a multi-tasking environment. The more that's on my plate, the more effective and productive I can be. Quiet moments scare me. Life is a juggling act and it can often be twice as demanding on women trying to balance work and family. As long as you're having fun and have a positive attitude, you will never feel overwhelmed.
Connect with Hanna Rochelle and Lyric Culture…
Website: Lyric Culture
Twitter: @lyricculture
Facebook Fan Page: Lyric Culture
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LYJN LAUNCHES THE HEAD-TURNING ELECTRO-SEXUAL COLLECTION
LOS ANGELES, CA (Marketwire - July 19, 2011) Lyric Jeans, Inc. (OTC Markets: LYJN) today announced that Lyric Culture will present its 'Electro-Sexual' collection inspired by the music of iconic Australian rock band INXS with a private fashion show and performance at the Gibson Showroom in Beverly Hills on Thursday, July 21st. Gritty and overtly sexual in style, the designs capture the intense and often controversial nature of the lyrics of Andrew Farriss and the late Michael Hutchence. The 'Electro Sexual' collection of women's apparel and accessories will be unveiled in a runway show inspired by the various women depicted in INXS's songs including the "Suicide Blonde," the "Devil Inside," the "New Sensation," the "Beautiful Girl," and more.
The fashion presentation culminates with a private performance by INXS as a preview to their concert at the Wiltern Theatre the next evening. The event will be attended by celebrity fans as well as music and fashion industry guests. Panda Express, Monster Energy Drink and Vault 29 are the food and beverage sponsors of the event. "INXS exploded onto the scene in the 80s and became one of the most notorious bands in the world for over two decades with music still very relevant today," said Hanna Rochelle, founder of Lyric Culture. "Their songs are filled with colorful imagery and wildly expressive words that are at the core of our designs," she continued. "Lyric Culture perfectly combines poetry with hip clothing, exciting and sexy," said Andrew Farriss of INXS.
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, David Bowie, Michael Jackson and many others. By securing licensing rights from music publishers, this fashion brand creates new revenue streams for songwriters who penned the lyrics now emblazoned across its products. www.LyricCulture.com
With a career spanning 25 extraordinary years, INXS is undoubtedly one of the world's great bands. With more than 30 million records sold worldwide, countless awards from their peers and fans, platinum certifications, multiple Grammy nominations and a history peppered with outstanding achievements, the band are arguably Australia's most successful rock export. www.INXS.com
Samples of the Lyric Culture Electro-Sexual Collection:
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LYJN'S EXCLUSIVE LYRIC NATION COLLECTION NOW SELLING AT WAL-MARTS NATIONWIDE!
LOS ANGELES, CA - (Marketwire - May 24, 2011) - Lyric Jeans, Inc. (OTC Markets: LYJN) made a business-model-changing announcement today. LYJN lauched an affordable, high quality, popular-lyric-accented jewelry collection under its Lyric Nation brand name. This premier jewelry collection (produced by and sold exclusively under the Lyric Nation brand) just hit 2,000 Wal-Mart displays this past July 2011! [LYJN analysts believe that the Lyric Nation collection will hit a home-run with the Wal-Mart consumer and should provide LYJN with substantially increased revenues for a long time to come.]
Photographs of Wal-Mart's Lyric Nation Collection Displays:
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LYJN PRODUCTS TO RETAIL IN OVER 2,000 WAL-MARTS!
HOLLYWOOD, CA - (WWD - May 23, 2011) - Singer-songwriter Hanna Rochelle Schmieder's idea for her next gig sprung into her head at a studio session wearing jeans with song lyrics. Jack Douglas, her producer, said, "Steven Tyler would kill for pants like that!" INXS - a stalward 80s & 90s band recording in the studio next door - asked Schmieder to make jeans for the band with the lyrics to their song "Suicide Blonde." Five years later, Schmieder's company, Lyric Culture (OTC: LYJN), operates in the shadows of the entertainment industry as a publicly traded company owning the rights to hundreds of music catalogues and produces no less than three distinct product echelons for three different product lines and channels of distribution. Lyric Culture carves legendary song lyrics into jewelry, screen prints them on shirts, scarves, and emblazons lyrics on accessory bags. Every apparel piece has its own copyright and the name of the singer whose lyrics live on the clothing.
[For instance, LYJN's premium brands - Lyric Culture & Lyric Jeans - skillfully 'mine' lyrics from the masterpieces of The Beatles, Rolling Stones, Elvis, Bob Dylan, Kiss, Madonna, Toto, Rob Thomas, Don McClean, Fleetwood Mac, The Beach Boys, Steppenwolf, Carly Simon, Johny Cash, Willie Nelson, Lynyrd Skynyrd, Elton John, Bananarama, Santana,The Black Crowes, INXS, The Scorpions, and pop-icon Michael Jackson for stylish and popular apparel and jewelry products sold at Nordstrom's, Bloomingdale's, Macy's, and various high-end boutiques throughout the nation's largest population centers.]
Lyric Culture's newest venture, Lyric Nation, will launch a new, affordable accessories line for at least 2,000 Wal-Mart stores all over North America with first shipments of product beginning July 2011. [Reports note that LYJN and Wal-Mart already have new products offerings for the Lyric Nation line, reordering of the best selling Lyric Nation products, and ongoing shipment plans and logistics in place, especially for the 2011 Holiday Season.] Lyric Nation products will incorporate words primarily from country hits, pop culture classics, and faith music. "We try to find songs that match the retailer," Schmieder said. Lyric Nation's 40 different jewelry and accessory products include key rings with Willie Nelson's "Mama Don't Let Your Babies Grow Up to be Cowboys" and "Shout Out to the Lord," a popular worship anthem, and a hit for both Johny Cash and Nancy Sinatra, "These Boots Were Made for Walkin'" on a necklace. Lyric Nation's jewelry and accessories will retail for an estimated $4.00 to $7.00 at Wal-Mart. Further, Lyric Nation products will occupy their own approximate four-foot section of merchandise in each Wal-Mart accessories area, said Ms. Schmieder - adding, "This is not a conflict. I'd never do the same songs for Nordstrom's and Wal-Mart."
LYRIX, a line for teenage girls, just became available for purchase at hundreds of Claire's stores from coast to coast. LYRIX products feature the lyrics of teen sensations such as Miranda Cosgrove, Miley Cyrus, and Willow Smith - along with classics such as The Beatles and Rolling Stones.
Sharon Edelson
Women's Wear Daily
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LYRIC CULTURE JEWELRY & ACCESSORIES LINE DEBUTS NATIONWIDE AT CLAIRE'S BOUTIQUE STORES
LOS ANGELES, CA - (Marketwire - March 31, 2011) - Lyric Jeans, Inc. (OTC Markets: LYJN ) today announced that Lyric Culture immediately launched a collaborated jewelry and accessories collection targeted at teenage girl market under its trendy LYRIX brand through an exclusive LYRIX Collection found only at Claire's Boutiques all over the the United States.
Images from Claire's provide a taste of LYRIX Collection on sale now at Claire's Boutiques:
New Lyrix by Lyric Culture necklaces now available at Claire's stores and online! Purchase them here:
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ACCESSORIES THAT SING: CLAIRE'S INTRODUCES POPULAR SONG LYRICS INSPIRED JEWELRY LINE
SAN FRANCISCO, CA - (S.F. Examiner - February 23, 2011) - This March, Claire's Boutique Stores will begin the introduction of something incredible for music lovers of all ages! In partnership with Lyric Culture and Lyric Jeans, Inc.'s exclusive LYRIX brand, an exlusive collection of interlocking bangles, pendants, and rings with famous lyrics from bands like The Beatles, Rolling Stones, and Fleetwood Max. Song phrases are etched into pieces of silver to update any look for an added inspirational and eclectic take on casual day-to-day jewelry wear. A few you'll find: "Stand by Me," "All you need is Love," and "Money Can't Buy Me Love." I haven't stepped in a Claire's Boutique since my freshman year in college; yet with super affordable prices (e.g., $9.50 to $14.50) for this top-shelf, music and famous lyric-imprinted accessories line, I'm thinking a shopping trip is definitely in the works!
Mira Torres
San Francisco Examiner
SELECT APPAREL, JEWELRY & ACCESSORIES
CONTACT INFORMATION
Hanna R. Schmieder
President
Lyrics Jeans, Inc.
1000 Cory Avenue
West Hollywood,California 90069-3114
or
investorrelations@lyricjeans.com
DISCLAIMER