StreamTrack, Inc. (STTK) is a digital media and technology services company providing audio and video streaming and advertising services through its RadioLoyalty™ platform to a global group of Internet and terrestrial radio stations, Internet radio guides, and other broadcast content providers.
The platform consists of a Web-based and mobile player that manages streaming audio and video content, social media engagement, display, and video ad serving within the Web player, and is also capable of replacing audio ads with video ads within the Web player in a live or on-demand environment. StreamTrack offers the platform directly to its broadcasters and integrates or white labels its technologies with Web-based Internet radio guides and other Web-based content providers.
The company is also continuing development of WatchThis™, a patent-pending technology to provide Web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
StreamTrack works with the advertisers and content providers around the world. Its partners include more than 1,300 Internet and terrestrial radio stations in the United States, the largest IPTV provider in Asia, and one of the leading internet radio guides in the United States. The company has formed an alliance with PPTV, China Mobile Entertainment Holdings, LTD and One World Media Group as part of an historic alliance to bring Internet radio to Asia including China.
RadioLoyalty™ is a loyalty program that rewards users of Internet radio and mobile stations that use the UniversalPlayer™ platform. Listeners/viewers earn points for listening/watching and performing other tasks. Points are redeemable for merchandise through RadioLoyalty™. There is no cost to join RadioLoyalty™. RadioLoyalty™ is available worldwide, with the exception of countries that prohibit such services.
- Powering China’s First Large-Scale Internet Radio Product
- Reaching Millions of Consumers with Engaging Display, Video Advertising
- Diverse Portfolio of Innovative, Far-Reaching Solutions
- Creating Tremendous Value for Leading Brands, Advertisers Worldwide
- Unique Revenue Producing Model Utilizing Patent-Pending Technology
Mission & Solutions
StreamTrack’s mission is to provide broadcasters and publishers with the tools necessary to maximize their revenue and decrease, or eliminate their expenses. The company provides advertisers with cost- effective means to reach their target audience from one source at scale. The ultimate goal is to provide a great and cost-free experience for consumers who watch and listen to the content they want through StreamTrack’s platforms.
Video is one of the fasted growing online advertising formats, with an expected growth of more than 40% this year [Source: eMarketer, November 2011]. RadioLoyalty™ offers a competitive edge with its highly engaged audience and patent pending in-stream video technology transforming the 6B monthly audio impressions into video impressions.
Display advertising has evolved from "banner ads" to a wider scope of display ad formats including rich media and video. With R RadioLoyalty™'s UniversalPlayer, advertisers know exactly how their campaign will look across all radio stations.
Mobile marketing has come onto the scene with rapid growth, increasing by 39% compared to 2011.With RadioLoyalty™, clients can reach users and consumers throughout the day. With mobile inventory growing daily, both buyers and sellers are treating online video and mobile video as one in the same.
Virtual Currency - 91% of people pay active attention to the brand message, and brand perception rose an average of 22% after completing the incentivized brand engagement [Source: KNDimestone, June 2011]. RadioLoyalty™ offers an environment for listeners to interact with various ad campaigns and content to earn additional Loyalty Points redeemable for merchandise within the RadioLoyalty™ store.
For listeners - The RadioLoyalty™ platform provides a means to listen to music, talk radio, and sports over the Internet and on mobile devices. Users can listen select their favorite radio stations and songs out of more than a thousand stations while earning loyalty points redeemable for merchandise.
For advertisers - With RadioLoyalty™ advertisers can reach a highly targeted audience that spans more than 1,000 terrestrial and Internet broadcasts. RadioLoyalty™ inventory is available on a global scale. Advertisers pick their target demographics, formats, and geographic areas – from there an advertising campaign is created based on the selected criteria.
For broadcasters - RadioLoyalty™ is a comprehensive solution for increasing audience and revenue. RadioLoyalty™ is free of charge for broadcasters, requiring only some time/space in the player and it requires almost no work to administer. A broadcaster’s listener base can redeem their RadioLoyalty™ points for merchandise.
The UniversalPlayer™ Platform has standardized digital ad buying for more than 1,000 Internet radio stations. The platform has a potential reach of 37+ million unique users per month in the United States, about 80+ million worldwide, and is still growing.
WatchThis.com, incorporating the use of DionyVision™ digital video player technology, is in development for the convergence of original network content and interactive product placement. WatchThis.com has used emerging technologies to differentiate itself from standard network television and traditional digital and multimedia players. WatchThis.com’s aim is to be the leading developer of content, network and technology.
Admaximizer is a proprietary technology designed to automatically serve the highest revenue generating advertisements and adjust in real-time based on response rates and sale/lead conversions. Ads are selected to be distributed based on pre-defined ad sizes, types, keywords/categories, unique clicks, conversion rates, revenue and other performance metrics.
The platform allows for advertisers and publishers to manage several campaigns simultaneously with robust reporting capabilities at the affiliate, campaign, website, and individual advertisement level. Additionally, the Admaximizer control panel allows advertisers to keep track of publisher performance with sub-id and conversion metrics, allowing for optimization of the highest quality traffic.
ReplaceAds™ is an Internet audio, video, and display advertising solution. Inventory is made up of premium broadcasts from StreamTrack’s network of thousands of Internet radio broadcasters, plus audio and video inventory from some of the nation's best magazines and online media companies. ReplaceAds™ offers:
- 15, 30 and 60 second audio avails
- 15, 30 and 60 second VAST and VPAID compliant video avails
- 250x300, 728x90, expandable 600x300 display units
HDIRadio.com is a free guide to help high definition Internet radio stations at 256kbs. The stations are all professionally programmed by experienced DJs versus traditionally used computers or music gnomes.
Jetcast® brand streaming is used by many broadcasters to eliminate their bandwidth expenses. Jetcast® brand streaming is reliable, secure and can be used to stream radio and video to mobile and online audiences. StreamTrack offers Jetcast® to broadcasters on an unlimited-use basis in exchange for some of the ad space in the UniversalPlayer™.
- High quality, secure streams
- Full suite of professional tools
- Unlimited streaming with no listener caps
- Worldwide distribution
- Millions of hours of high quality audio and video delivery per month
StreamTrack Media™ is an online media marketing company providing advertisers with powerful lead generation solutions through effectively targeted online media reaching a global audience. Coupling its vast internal reach with a proven network of online marketers, StreamTrack Media™ provides advertisers with the solutions they need to make their presence known online.
- Offering CPM, CPC and CPA solutions for advertisers
- Thousands of 'in-network' publishers
- Exclusive access to a huge video ad network
- Unparalleled analytics and compliance methods for all partners
- Industry-wide media buying relationships
- 'Plug-ins' to every major traffic aggregator
- Significant traffic in more than 80+ countries
- More than 1 billion impressions served every day
Aaron Gravitz, Chief Executive Officer
Jessica Sweeley, Director of Advertising Operations
Mr. Gravitz co-founded RadioLoyalty Inc. in 2011. He has over 15 years experience in the online advertising space. Prior to co-founding RadioLoyalty, Inc., he was the Chief Operating Officer of Lenco Media Inc, from January 2011 to September 2012 and the Chief Operating officer of AdMax Media Inc. from January 2010 to January 2011. Mr. Gravitz has experience in operating an advertising network, bringing products to market, and managing the entire media buying and selling process. His track record includes founding multiple companies that grew to over 50 million dollars in combined sales, with several leading to acquisition. Mr. Gravitz' current responsibilities at the Company include, but are not limited to: directing operations, overseeing media buying and sales, product development, managing strategic relationships, directing customer relations, and broadcaster development. Mr. Gravitz received a bachelor's degree in public policy and ethics from the University of California Santa Barbara in 2004.
Michael Freides, President
Michael Freides is a seasoned entrepreneur with 10 years industry experience in online advertising. Formerly the founder and CEO of Rightmail Marketing, an industry leading lead generation company, Michael has an extensive background in both email and affiliate marketing. Michael also comes to us with considerable experience in M & A having been involved with several mergers and acquisitions of several major lead generation companies during his time with both Intrepid Investments and The Selling Source
Jennifer Thorp Freides, COO
Jennifer comes to StreamTrack Media with 8+ years of online marketing experience, specifically in client services. Her unique background in analytics, sales and operations has provided her with an exceptional understanding of what it takes to make networks successful. An avid Florida Gator fan, Jennifer studied Marketing and Business Administration at the University of Florida before beginning her career with World Avenue where she worked for a variety of subsidiaries building several networks before joining the StreamTrack team as COO of StreamTrack Media.
Carter Toni, Vice President, Product Development
Carter Toni has been actively involved in digital marketing since 2004. He was brought on as an operating partner in the early stages of CashCrate.com, one of the largest online loyalty and market research platforms in the world. During his time with the company Carter expanded, both domestically and internationally, to over 4 million members while generating thousands of leads per day for advertisers. He excels in forming strategic partnerships, deploying digital marketing strategies and managing development for online loyalty programs and advertising networks.
Jess Sweeley joins StreamTrack Media from RadioLoyalty™, where she directly managed the display and video advertising network on behalf of agencies and brands. She started her career in the digital marketing industry after graduating from University of California, Santa Barbara in 2009 with a degree in Communications, and has since been focusing on sales, operations and ad trafficking. With a background in performance marketing and a distinct understanding of optimizing branded CPM traffic, she has helped build RadioLoyalty into one of the premier destinations for radio content listening and monetization.